Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

This course introduces several tools for processing business data to obtain actionable insight. The most important tool is the mind of the data analyst. Accordingly, in this course, you will explore what it means to have an analytic mindset. You will also practice identifying business problems that can be answered using data analytics. You will then be introduced to various software platforms to extract, transform, and load (ETL) data into tools for conducting exploratory data analytics (EDA). Specifically, you will practice using PowerBI, Alteryx, and RStudio to conduct the ETL and EDA processes. The learning outcomes for this course include: 1. Development of an analytic mindset for approaching business problems. 2. The ability to appraise the value of datasets for addressing business problems using summary statistics and data visualizations. 3. The ability to competently operate business analytic software applications for exploratory data analysis.

Successful projects do not just happen. They are planned. Understanding what success for a specific project means is part of the plan. Take the opportunity to understand how you will measure success. Does your project require assistance or materials from the outside? If it does, will you know what type of contract will support your success? When you understand these basics and you know how to identify the risks you face and how all of this information shapes your estimates, then you are ready to consider committing to a schedule and a budget. This course will take you through critical project planning basics so that when it is time for your schedule and budget, you are well informed. By the end of this course, students will be able to: • Develop two quality metrics for a project • Differentiate between fixed price and cost reimbursable contract types • Perform a basic risk assessment • Estimate the quantities and costs of resources required to perform project activities • Identify differences in three common cost estimating techniques

Optimization is an important piece of an agile supply chain. In this course, we will explore the components of optimization and how to set up an optimization problem in Excel. We will also practice capacity and resource optimization and explore examples of both in the supply chain. Building off of our optimization practice, we will next learn how to use a Monte Carlo simulation to make the least risky decision in uncertain supply chain situations. Finally, we will combine our skills from this and the previous two courses to build a demand and inventory snapshot and optimize it, using a Monte Carlo simulation, to mitigate risks in the supply chain.

Congratulations on reaching the Capstone Class of the Become a Sustainable Business Change Agent specialization. The class will help you apply material from the previous three classes. We have developed a case about a hypothetical ski resort that offers lots of opportunities to develop sustainability recommendations. A second option is do develop a proposal for a change in your company or organization. Or you can do both the case and your own proposal. The goal of the class is to have you practice the entire process from identifying a problem, finding a possible solution, doing analysis to determine the proposed change's financial and sustainability impacts, figure out who to present the proposal and what they need to see to say 'Yes' and develop a budget and implementation plan. It is big assignment, but if you have gone through the material in the first three classes you should be well-equipped for the challenge. We hope that the concepts and tools we have introduced will start you on your way to making positive changes in your company, organization, community and the world. We have provided just the most basic tolls. As you progress you will enhance your skills and become more effective. Best of luck on all you change endeavors.

Knowing yourself, your team, your manager, and your organization are keys to personal and business success. What were once labeled soft skills are now modern requirements in today's workplace - especially if you are trying to get in the door or are already leading a team. This course is specifically designed for the: -Job Seeker: You will create a usable cover letter with feedback from your peers as well as develop exceptional responses to some of the most common, yet challenging interview questions. We will get you the skills to help get in the door! -Team Member: You will develop an action plan to confront your personality weaknesses and highlight your strengths so you can ace your annual review. We will also cover strategies that will help you uncover your true worth so you can ask with more confidence. We will get you the skills to get ahead! -Manager: You will create an effective action plan for an employee, team, or organization based on your new knowledge of personality types and you will create a 360 degree review plan to better identify your strengths and weaknesses. We will get you the skills to rise above the rest! We will dive deep into the types and teach you how to translate your new knowledge into business success by leveraging personality and emotional intelligence in the workplace - wherever you may be! Join us!

In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world. Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion. Even the process of entering the workforce requires effective persuasive communication, for in the act of writing your resume, cover-letter, or in the interview process, you are essentially persuading the potential employer to hire you. By the end of this course, you will be able to structure and express your ideas in a convincing and persuasive manner in writing, apply basic principles of persuasive writing to convince different sets of audiences at the globalised workplace, and learn to engage in persuasive and credible communication across different cultures in a complex globalised environment.

This course delves into intellectual property (IP) with an introduction into the innovation landscape within the UK and how that compares with other settings. You'll focus on how intellectual property applies to frugal innovations, compulsory licensing, and when and how to apply for intellectual property. This course teaches you about how innovators can secure funding by exploring the types of funding available, the types of organisations involved, as well as the challenges that surround funding. A key part of this course is a focus on 'pitching' skills - what's involved in pitching well, what content should you include, how can you best deliver a pitch. You'll come away from this course with strong insight into the importance of protecting an innovation's intellectual property, able to identify IP processes and challenges, and able to confidently pitch an innovation.

At the end of this project, you will have all the basic skills to discover Wix and its features in detail. Wix is a tool that allows you to create, manage and grow your web presence. You will know how to use Wix for the first time, with ease. This project is for beginners, who have never used Wix before and would like to use Wix to build a website.

Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process. Therefore, the expected outcomes of this course focus on the transition from traditional to strategic sales planning, by discussing and applying the concepts recommended to support the development of the strategic guidelines. The concepts, models, tools, and techniques discussed and practiced during the course focus on the improvement of value creation from the sales function empowered by intelligence analysis, a process which typically applies in the strategy analysis front. The discussions go through how intelligence analysis can support the sales function, by providing methods to connect strategy to marketing and sales planning processes. In this course, the primary learning outcome is the ability to apply intelligence analysis to support sales planning process, and by being able to do this, you’ll improve your competencies and skills to support sales planning with a strategic approach. You’ll develop a final assignment at the end of the course, and it is designed from an adapted real-life business case. The challenges of the case comprise the business context, through which you’ll apply the conceptual framework discussed during Course 2. The outcomes of your analysis on the assignment case will be evaluated through a peer-review process.