Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies.

By the end of this project you will be able to use 15 practical date & time functions in Excel, and have a better understanding of their use. You’ll learn the basic use of the function, an example formula for the function, and some alternative ways to use the function by adding or combining to the formula. I will guide you step-by-step, explaining every part of the formula and how it achieves the desired calculation.

Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world technical and business skills for product managers or any other job family involved in the rapidly expanding cloud computing industry. Ace the AWS Certified Cloud Practitioner Exam. Featuring * NANCY WANG, GM of AWS Data Protection Services, AWS; Founder and CEO, Advancing Women in Tech (AWIT) * MAI-LAN TOMSEN BUKOVEC, VP of Amazon EBS, S3, and Glacier * TODD WEATHERBY, VP of AWS Professional Services Worldwide * ERIN YANG, VP and Chief Technologist, Workday Ventures * DAN SCHEINMAN, 1st Investor in Zoom With GORDON YU, Technical Product Manager, AWS; General Counsel and Coursera Director, AWIT. This course is the 1st in a 3-course Specialization.

The process that marketing and communications teams undertake to post on social media is a common tripping point for many companies. Most companies want to include creatives and managers in the process to ensure the best possible outcome. Staying aware of what is done and not done, what is ready for review and or posting, when and if revisions are requested and other steps are important to ensure timely, accurate, and impactful posts. Getting there is the tricky part. In this project, the learner will learn how to create an approval process that not only informs the stakeholders of project progress but also sends reminders and updates when deadlines are missed. Note: This course works best for learners who are based in the North American region. We’re currently working on providing the same experience in other regions.

In this guided project you will learn how to build a WBS for your project. You will decompose your project into the main elements, then further decompose those into even smaller, more manageable pieces of work. As we decompose our project into smaller elements, we will be using decomposition rules such as the 100%, and the mutually exclusive elements rules. You will continue decomposition until you get elements that can be estimated properly and that you can delegate to a person or a team. You will also create a WBS dictionary, explaining the elements in your WBS. We will do all of this in Google Sheet, but the same concepts can be used with any tool, i.e. Excel SP, WBS creation tools, etc. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder").

In this 1-hour long project-based course, you will learn how to set up Google Analytics for web sites and particularly for single-page web applications/websites. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this 2 hours project you will learn how to build custom regional reports with Google Analytics. You will familiarize with Google Analytics and its usage, create a marketing custom regional dashboard with table and graph widgets, customize a standard geo report and scheduled the report you have designed to be sent monthly via email to a distributed regional marketing team.

By the end of this project, you will be able to map engagement to visualize and understand the factors that influence the user’s experience. To do this you will gain hands-on experience mapping the brand engagement activities that support and influence the user’s perception of their experience, so that opportunities for meaningful engagement can be maximized in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.