At the end of this project, you will have all the basic skills to create digital content for Linkedin using Visme, an online tool for designing and editing Marketing content. You will be able to discover in detail the different features of the platform, and will be able to create professional graphic content for LinkedIn. This project is for beginners, people who have never used Visme to create Linkedin content. It is ideal for those who would like to use Visme for their professional projects.

In this 1-hour long project-based course, you will learn how to (be able to apply the basics of JavaScript, some built-in methods and create your own variable, be able to create arrays, conditions of high level and define conditions with different forms, be able to create functions, deal with the built-in methods and with the scope levels, be able to link between JavaScript and HTML, be able to handle code cases and add more options to your own smart interactive stopwatch to save and update data, be able to link between JavaScript and CSS, complete your own smart interactive stopwatch, display saved data and create its layout). Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

The third course in the Building Your Freelancing Career specialization will help learners get their business plan ready to be public-facing and start finding work. The course will cover topics such as how to set boundaries with projects, how to build a public-facing portfolio and materials, and how to present one's work. CalArtians who do not see a "Sponsored by CalArts" notice when enrolling are encouraged to access this course and the specialization by joining through the Coursera for CalArts program linked in the course/specialization FAQ.

By the end of this project, you will create a sample social media graphic for business. The graphic is shareable across your business’ social media platforms. You will be able to incorporate the color palette from your business style guide, in order to create brand recognition as part of your social media marketing strategy. This course will include an introduction to Canva, how to determine your canvas size for a social media post, incorporate images specific to your business into a social media post, and prepare a post for your social media channels. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This 1-hour long tutorial will take you step by step to create a portfolio website. You will learn the basic components of a website, and how to create simple contents using HTML (hypertext markup language) and CSS (cascading style sheets), and how to host it on a popular developer website called “GitHub” with your own subdomain name! By the end of the tutorial, you will be hosting a website that you can use to showcase your work and your résumé to the world!

After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car.

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make. We eschew specialized software and provide learners with the foundational knowledge they need to develop sophisticated marketing models in a basic spreadsheet environment. Topics include the development and application of Monte Carlo simulations, and the use of probability distributions to characterize uncertainty.

At the end of this project, you will have all the basic skills to create varied graphic content that will help you sell your products and services using Canva, an online tool for creating and editing Marketing visuals. You will use these various design tools, colors and graphics offered by Canva. This project is for beginners, small business owners who have no knowledge of graphic design. It is ideal for creating professional graphic content that will help you promote and sell your products and services to your audience.

In this course, you will focus on the implementation and practice of a connected digital marketing strategy. By the end of this course, you will have developed your understanding of key topics such as: Marketing automation and conflict in online communities, the sales funnel, search engine marketing and management, Search Engine Optimization (SEO), Paid search marketing, online partnerships and affiliate marketing. You will have the opportunity to discuss email marketing and mobile messaging, viral marketing, direct marketing and traffic building with your fellow learners. Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing. You will be asked to analyse how successfully the company has implemented these topics and identify areas that can be improved. In the end-of-course assignment, you will relate your knowledge in a real-life context with an analysis of a company’s successful digital marketing strategy. Completing this course will count towards your learning in the Digital Consumer Search and Marketing Specialization.

In this project you will learn how to use segments in Google Analytics and how they provide a deeper analysis of your website visitors. You will learn how to set up and use segments. You will learn about system segments and custom segments. You will also learn how to import segments. You will understand how using segments helps you make better decisions when it comes to increasing and converting your website traffic. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.