In this 1-hour long project-based course, you will learn how to - keep in touch with new and old clients - design a newsletter to keep in touch with clients - learn the importance of newsletters for marketing purposes. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This Guided Project “Create a Mockup in Figma” is for anyone who wants to learn to create their own mockup items. In this 1-hour long project-based course, you will learn to create t-shirt mockups on Figma. You will also learn to create a hair oil bottle mockup for a cosmetic business using the artboard studio mockup plugin. You will also learn to integrate third-party plugins (Artboard studio mockup and removebg) on Figma. To achieve this, we will work through : Task 1 : Introduction and creating an account on Figma Task 2 : Exploring Figma’s interface Task 3 : Creating a men’s t-shirt mockup on Figma Task 4 : Integrating artboard studio mockup plugin on Figma Task 5 : Importing a hair oil bottle mockup from the artboard studio plugin Task 6 : Adding designs to the hair oil bottle mockup This project is unique because it’s helpful for an individual who wants to design his/her own clothing mockups and is also helpful for small business owners who want to scale their businesses. This course is beginner-friendly, so you don’t need to have any experience before. Let's get started!

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. But with advertising spend on social expected to surpass $100 billion in 2021, clearly social media is as much about big business, competition, and profit as it is about connecting people. If you want to understand the forces transforming businesses today and, in particular, the key challenges facing social media marketers as they attempt to cut through the noise, engage their audiences, and demonstrate tangible business value, this course will help you do so. You will learn the core principles of social media marketing before drilling deeper into engaging, nurturing, and building a loyal social community. After completing this course, you will be able to: - • Identify the benefits and advantages to a business of using social media to engage an audience • Differentiate between the social platforms used by businesses and their relative advantages for targeting consumers • Set up a social media account for a business • Build, manage, and sustain an active social media community This course also introduces social content strategy and explains how to balance the advantages of organic social content seeding against the immediacy of paid social content promotion. It covers how to implement a content strategy and the basics of measuring its effectiveness. This is the second course in the Digital Marketing Institute’s Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

By the end of this project, you will create an infographic that is printable and shareable across your business network. You will be able to communicate important and detailed information in a colorful and attention-grabbing format. This course will include an introduction to Piktochart, how to create an infographic that will illustrate critical information your audience needs to know.

This 2-hour long project-based course teaches you how to create your first automated email using MailChimp. MailChimp makes the whole process of email marketing quite simple and this is a skill in high demand. MailChimp is an email service platform and autoresponder for email marketing. By the end of this project, you will create a automation process that will ensure that people who sign up receive an automated response. Note: If you don't have a MailChimp account, you will need to create one to be able to complete the content. I recommend completing these projects prior to taking this course: - https://coursera.org/projects/create-landing-page-using-mailchimp - https://coursera.org/projects/design-email-newsletter-with-mailchimp

At the end of this project, you will have all the basic skills to create professional designs and publish them on Slack using Canva, an online platform for creating and editing Marketing content. You'll be able to integrate Slack with your Canva and share your designs with your colleagues.

The Capstone Project offers qualified learners to the opportunity to apply their knowledge by analyzing and comparing multiple data sources on the same topic. Students will develop a research question, access and analyze relevant data, and critically examine the quality of each data source. At the completion of this capstone, students will have demonstrated hands-on data analysis capability, evaluated the quality of different data sources using the Total Survey Error approach, involving at least some of the following: comparing weighted non-probability samples to data collected from probability samples, using sampling techniques to correct for coverage errors, and tracking and assess the ease of using an online questionnaire that you implement.

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty.

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google. You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!

By the end of this project, you will be able to use applied empathy to visualize and understand the authentic user experience and customer needs that have yet to be met. To do this, you will gain hands-on experience applying design thinking, empathy, and context from the customer journey to create an empathy map in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.