Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

By the end of this project, you will be able to set up a Facebook messenger account for a small business. You will learn how to create a business page, how to enable messaging on your page, how to create the perfect personalized message for your page, and how to add a Facebook messenger box to your website. This is a great tool to use if you want to take part in the world's largest social platform, Facebook.

This project allows you to integrate various applications on Canva, which you can then use in your graphic creations. Canva is an online tool for editing and creating marketing visuals. At the end of this project, you will have everything you need to be able to integrate and use external applications such as Google Maps, Giphy, YouTube, QR Code etc. This project is intended for beginners and people who have no knowledge of graphic design and who would like to integrate various external applications into the Canva platform in order to use them later in their graphic creations.

Customer service surveys are often used by businesses to gain insights into how their customers perceive their business, service, or product. Microsoft Forms is a free online program that offers all of the tools needed to create and disseminate professional, high-quality surveys. Customer Service Surveys can be sent out to an audience in numerous ways, and the responses can be invaluable resources to business owners and managers to make important business decisions. Learners in this guided project will learn how to prepare for creating a customer service survey by outlining goals and an audience. Then, they will learn how to create all of the basic and advanced question types offered by Microsoft Forms to gather a variety of information from customers. Learners will then discover how to finalize and send the survey, and finally how to interpret the responses they receive.

In this 2-hour long project-based course, you will learn how to create a mobile app from a Google Sheet using Glide, a web application built by former Microsoft engineers to simplify app development. You will learn how to create the data structure for the app to rely on Google Sheets, how to test the app, distribute it and install it, with no need of coding experience of skills. You will build a book-sharing mobile app with user sign-in functionalities, adding items, marking as favorites, creating personalized list, sharing book reviews and more. The tool can be used as an easy development and marketing tool in order to create functional apps for personal and business use, for your client, as promotion tools or company internal applications, and more. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will be able to combine multiple images to produce one using Photoshop. During the project, you will be able to use different types of selection tools such as the quick selection tool and the magic wand tool. You will also be able to blend colors and layers on Photoshop. This is for anyone who is a beginner designer that has some imagination to turn a realistic image into something creative. You don’t need to have an art background, yet you will be able to generate something incredible out of nothing with a little magic touch. In this project, you will not only use a variety of tools, you will also enjoy learning new skills. After learning this, you will be able to experiment on your own with the tools you acquired from this project. It will open an artistic door in your mind that you didn’t know you had. Together, we will use Adobe Photoshop to turn a normal image to an artwork with basic edits. You will be able to create both realistic and mystical photos that you can use for events, music album covers, or even Instagram.

At the end of this project, you will be able to strategically use your budget and ads for your social media strategy on Facebook. This will allow you to attract your target audience. You will have learned to adjust your budget and advertisement to ensure reaching your goal. The goal to optimize your social media strategy with your budget and advertisement is to convince your customers of your products and to attract them to your products.

At the end of this project, you will be able to discover the hidden features of Canva when creating your graphic designs. Canva is a multi-functional platform that will make it easier for you to create graphic designs. With this project, you will be able to use some surprising features that will boost your productivity and creativity. You will be able to use these hidden features of Canva for free thanks to the trial version.

In this 1-hour long project-based course, you will learn how to - understand Twitter's ad dashboard - create an ad on Twitter - launch your first ad on Twitter Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing.