Google Data Studio is a powerful tool that turns data into reports that easy decision-making tools that lead to better business outcomes. Google Data Studio is easy to use, free and works seamlessly with dozens of applications within and outside of the Google Marketing Suite. You can use Google Studio to connect and integrate data from 100’s of applications including Facebook, Constant Contact, Google Ads, and more. You do not need an advanced background in data, statistics, or graphic arts to create meaningful reports that tell data stories, improve understanding of complex situations, and allow users of all skill levels to analyze data. At the end of this project, you will learn how to create an account, how to navigate the platform, and will create a custom dashboard that will allow you to see the data you need to make business decisions. Together, we will explore the basics of business data and visualization and you will surprise yourself with how easy it is to understand and use data. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will know how to use Canva to promote and market your new business. You will have learned how to create a business logo, a business card and a flyer using Canva. We will both use templates, and create designs from scratch. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing. This project will include intermediate to advanced level skills using the free version of Canva. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this 1-hour long project-based course, you will learn how to create a small business blog using the Blogger.com platform, how to customize their page, how to interact with customers and promote their business, and how to use the Stats tab to analyze their reach. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This is two-hour project-based course teaches how to create a smart chatbot for your business using IBM Watson Assistant, and deploy it to live preview link. You will learn how to harness the power of AI to answer customer questions on multiple platforms. In this project, each step is demonstrated and you can follow along by repeating each step of the process. Take additional time after each step to make your conversation as robust as you desire. In this project you will learn: How to create an IBM Cloud account and Watson’s Assistant. How to configure a Watson's Assistant to capture customer goals from their input. How to build meaningful dialogs in Watson's Assistant. How to configure IBMs Watson Assistant to extract objects from customers input. How to deploy a live version of your Watson Assistant to interact with online customers.

After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to edit and improve your Facebook ads. The goal of this project is to get to know creative but yet simple ways to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. Then, we will take a close look at different kinds of Facebook advertisements and analyze strategies of optimizing a Facebook advertisement. Your newly achieved skills will help you reach and grow your target audience when creating a new Facebook ad campaign in the future.

This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.

Social Media has fundamentally changed how we think about marketing. Brands of all sizes are using social media to not only grow a following but to learn more about what our target audience(s) are interested in. As social media advertising is growing by leaps and bounds, it’s important to understand which ads are working and which ones need some more attention. Learning how to visualize this data can make it easier to make decisions about what to do next. In this course, learners will learn how to create an account, how to do some basic data cleaning, and how to upload data to Tableau. Learners will also learn how to create big number visualizations, tables, word charts, and bubble charts. Finally, learners will combine these visualizations into dashboards. The ideal learner for this project will be someone who is making decisions about social media. They should be somewhat familiar with social media terms and general practices.

By the end of this project, you will learn how to create an animated social media post using the free version of Canva. Animated social media posts are great tools for drawing the attention of your followers and customers to the information you are aiming to share. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create an animated social media post. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)