Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix? If you want to better understand the ever-changing social media landscape and the challenges marketers face to make their brand stand out from the crowd, this course will help you do so. You will learn how to get started with marketing on Facebook, Instagram, and Snapchat. After completing this course, you will be able to: - • Set up and optimize a Facebook Page to promote a business • Use Facebook Ads Manager to build effective advertising campaigns • Differentiate between the advantages of including Instagram and Snapchat in advertising campaigns • Use best practices to help build a business’s brand with Facebook, Instagram, and Snapchat This course also introduces how to measure the performance of Facebook, Instagram, and Snapchat advertising campaigns using analytics. It covers the key metrics to track and how to derive insights using native platform tools. This is the third course in the Digital Marketing Institute’s Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Wrike is a versatile and customizable project management software that enables teams to coordinate tasks, track workflows and allows for easy and dynamic communication between team members. By the end of this project, you will learn about the utility of this digital project management tool, how to set up an account on Wrike and invite users to your workspace. You will familiarize yourself with the dashboard organization, learn how to create spaces, folders and projects, as well as creating tasks within a project. You will practice editing the task details and using the different view options to keep track of the tasks. Finally, you will learn how to use the calendar within Wrike, and how to create a calendar filter to show the tasks for a given project.

Why do smart people sometimes think they are right when they are very, very wrong? Our brains are designed to make quick decisions, and sometimes we miss out on what’s really going on. Knowing this, Professor Sydney Finkelstein walks you through the neuroscience behind decision-making, and teaches you to make conscious decisions that are right for you at work and in life. By teaching you to reflect and move forward even better than before, Professor Finkelstein will help you to be the best you possibly can at whatever you do.

Welcome to the course standardisation and technology! Do you already know what standards are? Could you image a world without standards? It is certainly not easy to visualize a world without standards and the huge importance of standards is often underestimated in our society. That is because such a vast amount are common to us and have been for ages. We don’t even realise they are standards anymore. We are excited to see you join and explore the world of standards that goes unnoticed by so many! First we visit historic examples of standards and see that even Before Christ standards were ever present. But since then standards have grown and evolved alongside societies and we need to discuss the fundamentals of standards and standard setting. Nowadays technology is rapidly advancing and standards play an ever increasing role. Have you ever wondered what happens under the hood of your mobile phone? How are we able to orchestrate something so huge as the internet without technical agreements and protocols, without standards? We take a look at the organisations that develop and maintain these standards and even take a brief glimpse in the future of this ever evolving field! Each week video lectures and reading material according to the bibliography in in the introduction will be provided. Practice tests will help you to prepare for the graded assessment at the end of each week. Good luck and we hope you enjoy the course!

The cloud is taking business by storm. In fact, due to the extraordinary growth of the cloud, it has been described as a tornado, not a fluffy white floating object! Commercial research analysts consider cloud as one of the most significant trends with a potential to change the whole global IT industry. Governments, including those in the US, Britain, and Australia, have cloud-first policies now in place which mandate cloud over non-cloud services in ICT procurement. But CIOs and other senior executives, while it's on the majority of their agendas, aren't sure what it really means for their organisations - how to leverage the benefits, control the commercials, manage the business risk, and adapt their organisations. While it is important to set requirements, negotiate commercials (terms, service level agreements, and pricing), and sign the contract - it is also critical that we develop a clear plan for ‘Moving to the Cloud’ which realigns our business architecture, organization and most importantly our people. This course provides the answers that management must know to be successful and realise the benefits: • Where should I go cloud? • What are the commercials? • Where is my leverage? • How do I realign my business practices and architecture? • How do I gear up my people and structure my organisation? View the MOOC promotional video here: http://tinyurl.com/hvtz2ph

Creative Artifacts explores how different tools and structures can be used to increase creativity through a multidisciplinary lens. You will see how renowned artists use machine learning to expand their creative capacities, and you will gain experience collaborating with creative AI tools yourself. On a macro scale, you will examine the business strategies and economic policies that make organizations and regions more creative. As you progress, you will reflect on how these tools and structures can enhance your creativity and how they might impact the larger society. Throughout the course, you will manage your own design research project and gain new insights that can translate into actionable, innovative business initiatives.

Best practices in Planning DE&I Interventions presents a “how-to,” step-by-step approach to planning around and executing diversity initiatives. From recruitment, retention, and training, this module addresses issues such as what do you do when your organization is not ready for DE&I, to how to turn principle concepts of DE&I into practical application and desired deliverables. By the end of this course, you will be able to: 1. Understand the challenges of DE&I strategic planning and how to create and how to create a process that will help you achieve your DE&I goals. 2. Explore strategies to better recruit underrepresented talent by implementing a DE&I recruitment process that is intentional and legally compliant. 3. Examine your DE&I retention programming to learn of new efforts that will retain employees. 4. Identify the common struggles with implementing DE&I training and what you can do to support a successful training initiative.

By the end of this project, you will be able to create a video Tweet that will appeal to your following on Twitter. You will learn about direct uploads of unpolished videos and how to create polished videos in Canva to create simple yet effective videos to get more followers on Twitter. We will discuss the generally accepted rules and guidelines for creating great tweets to accompany your video. This is a great tool to use if you have plans to use Twitter and would like to improve your following on Twitter. Familiarity with Twitter and a free Canva account is required for this project.

By the end of this project, you will be able to create a ready to publish Desktop friendly and Mobile-friendly webpages with the help of the Canva graphic design tool. These simple webpages can be independently published with help of Canva URL or URL shorteners. This course will include introduction to Canva, how to design Desktop and Mobile friendly webpages and linking these pages to Socail media channels and prepare these simple webpages for publishing or can be shared with the help of Canva URLs or URL shorteners. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Today, large intermediaries establish trust in our economy and control the movement, storage, and allocation of money and assets. The status quo, however, is rife with inefficiencies. In this course, we’ll address the many challenges of the status quo and discuss how cryptoassets, smart contracts, new identity systems, and new financial business models can help overcome them. You’ll learn how blockchain technology empowers individuals, entrepreneurs, and businesses with the tools they need to help level the playing field and to participate in the value they create. By the end of this course, you’ll learn how and why transacting on the blockchain can help us bring about a future that is faster, fairer, and more distributed than the world we inhabit today.