By the end of this course, you will access and leverage analytics in Slack. Leveraging analytics in your Slack digital work environment will allow you to make data-driven decisions, foster a feedback culture, and define tactics that move your work group closer to its goals. You will do this by gaining hands-on experience accessing Slack’s internal analytics, reviewing external integrations and how they work in concert with them, and building an integration to the SurveyMonkey application from within Slack. You will also have the opportunity to set up a free SurveyMonkey account to begin capturing new data from the team in your Slack workspace. Your hands-on project will include techniques that will enable you to integrate any cloud-based/outside service within your Slack environment and then leverage its functions and resources to maximize the effectiveness of collaborations and your team’s productivity through the practice of making data-driven decisions. For the purpose of this course, we will use the free-to-use, SurveyMonkey external integration and set it up from within your Slack environment. You will work through this guided project in the Slack app on your Rhyme virtual machine, where you will use your current Slack workspace or set up a sample workspace under Slack’s free plan so that you can gain hands-on experience leveraging analytics in Slack with local and external integrations. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this capstone project course, we ask YOU to apply everything you have learned in this specialization to analyze a real world company and to develop a digital transformation strategy for this company. You will have the possibility to choose between four different case companies, that varies in size (from small start-up to large financial service providers), industry (banking, financial trading, insurance) and geographical location. For one of these -- only one -- you will create a concise recommendation of a strategy to leverage the digital transformation of financial services. To do this well, you will need to summon ideas appropriately from the earlier three courses in the specialization.

What is Supply Chain Finance? How does Blockchain apply? In this course, you’ll learn about an emerging set of solutions within trade finance implemented by financial institutions, leading corporate buyers and their trading partners all over the world known as Supply Chain Finance. You’ll learn about the key enablers in Supply Chain Finance and recognize the key challenges in the current market that are responsible for the growing interest in Supply Chain Finance. You’ll cover the concept, attributes, and metrics of working capital in great detail and review the four main products and solutions in Supply Chain Finance. The course will wrap up with a brief introduction to Blockchain and the basic concepts of Blockchain Technology. By the end of this course, you’ll have learned about the options to enter into the Supply Chain Finance market and how to identify the best solutions for your organization. There is no prerequisite knowledge required to participate in this course, but general business and financial acumen are helpful in understanding the full details of Supply Chain Finance solutions.

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.

Surveys and evaluations can be used to reflect on your training or customer experiences. The data you collect can help to adjust your training and you can find out directly from your employees if they are satisfied. Customers can let you know what they are thinking and what they actually want. In this project you will learn about Survey Monkey as an evaluation tool throughout the cycle of developing an event. By the end of your time in this project you will have multiple evaluation surveys to take you through the phases of an event. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Finance is for “Non-financial Managers” who want to understand key financial principles and apply them in a real-world context. Over the course of the program window, you will work your way through a series of nine modules that move from understanding basic financial principles to applying financial analysis and ratios to drive decisions. In addition, each module is capped with an ending self-evaluation to ensure that you have absorbed the following key learning objectives: + Understand the language associated with finance + Know how and when to use financial terms and analysis techniques + Read and assess company performance using financial statements + Recognize the link between organizational strategy and financial objectives + Use "the numbers" to your best advantage to make more informed decisions

By the end of this project, you will be able to create a balanced scorecard to communicate team goals and measure the progress made toward those goals. To do this, you will gain hands-on experience incorporating customer, financial, internal process, and employee perspectives within a balanced scorecard in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Have you ever wondered how products and services are created exactly the same thousands of times over? And how companies are able to smooth out operations to manufacture efficiently, effectively, and without any waste? How is such precision possible? The answer lies at the heart of operations. In the Supply Chain Operations course, we introduce and apply essential process improvement tools to achieve perfection. After completing this course, you will be able to apply the Six Sigma methodology for process improvement. You will demonstrate that you understand the basic tenets of the Lean philosophy that enables manufacturers to eliminate waste and make processes more efficient. Finally, you will be able to apply the tools that you just gained to improve a process of your own. This is an introductory course designed to provide you with a start on your learning journey in operations. You do not need to have any background in operations, but it would be beneficial if you had a basic understanding of business concepts, a working knowledge of spreadsheets, and ideally have mastered the Supply Chain Logistics course. Join me and we will learn together about operations!

By the end of this project, you will discover how to create an Advertising Concept Testing survey in Qualtrics. This type of study will help you measure your target audience’s perceptions of your advertising campaign or a series of campaign ideas prior to finalizing creative and launching a final campaign. These studies are extremely beneficial in allowing companies and agencies to gather important feedback from the prospective target market. This allows the creative team to adjust the overall concept, imagery, color scheme, and even advertising copy prior to presenting the campaign to the client or executive team. This type of feedback can be vital when it comes to avoiding financial waste and being sure your campaign is relevant for the specified audience(s). Upon completing this project, you will be able to deepen your understanding of ad concept studies and design an Advertising Concept Testing survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program.