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Business Strategy Courses - Page 2

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Infrastructure and Application Modernization with Google Cloud
Many traditional enterprises use legacy systems and applications that often struggle to achieve the scale and speed needed to meet modern customer expectations. Business leaders and IT decision makers constantly have to choose between maintenance of legacy systems and investing in innovative new products and services. This course explores the challenges of an outdated IT infrastructure and how businesses can modernize it using cloud technology. It begins by exploring the different compute options available in the cloud and the benefits of each, before turning to application modernization and Application Programming Interfaces (APIs). The course also considers a range of Google Cloud solutions that can help businesses to better develop and manage their systems, such as Compute Engine, App Engine, and Apigee.
Analyze Survey Data with Tableau
Surveys are used in a variety of scenarios, both in businesses and in research. Companies are using them to better understand consumer insights and feedback, and researchers are going beyond the traditional uses to learn more about the world around us. Tableau can help visualize survey data of all kinds in a useful way—without needing advanced statistics, graphic design, or a statistics background. In this project, learners will learn how to create an account in Tableau and how to manipulate data with joins and pivots. Students will then learn how to create different kinds of visualizations, including tables, pie charts, and a stacked pie chart. This would be a great project for business and academic uses of survey data. This project is designed to be used by those somewhat familiar with Tableau and data visualizations. But the project can be accessible for those new to Tableau as well.
FinTech Risk Management
This course “FinTech Risk Management” help you understand risk management and corporate governance in finance industry with the disruption by FinTech and RegTech. You will become more confident to analyse and make recommendations to develop business strategies balancing the risks in operation, reputation and the stability of finance firms. You will learn about new challenges of compliance with financial requirements and government regulations and how you can deal with these changes, strategies in analysing FinTech risk and how operation risks increase in finance industry in this changing environment. As tech firms are now becoming more like finance firms such as Alibaba, Apple, and Tencent etc., you will learn about the importance of IT compliance and assurance and practical skills in dealing with these changes.
Create a Writing Rubric with Microsoft Word
By the end of this project, you will be able to create and utilize writing rubrics within Microsoft Word. Through the Microsoft Program you will be able to support and develop rubrics for a variety of topics and assessment areas. By using a rubric as an assessment tool in Microsoft Word, you are able to effectively evaluate your learners’ comprehension of important components of their writing pieces.
Understanding the average Facebook User
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the average Facebook user. By achieving this goal, it will be possible to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. We will create our own Buyer Persona, which will serve you as a template for future projects. Later, I will introduce you to Facebook Insights. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page and your target audience.
Design thinking for beginners with Mural
This project allows you to use the design thinking approach through the templates offered by Mural, an online tool for creating professional graphic designs and remote work. You will understand the various features of the platform and you will have all the basic skills to innovate and find solutions for your professional project with ease.
Global Strategy I: How The Global Economy Works
Starting in the late 1990s, “globalization” became a buzzword to describe the apparent integration of markets in the world economy. Many authors and pundits claimed that the world was converging towards a market-friendly democratic place, while gurus and consulting firms were rapidly producing formulae and advice on how to make profits out of the global economy. Decades later, new realities show that globalization does not necessarily mean political, cultural, and economic convergence and that, in fact, forces against it are strong. This course seeks to help you understand the forces of globalization and how cross-cultural management and the relationship of a multinational organization to various host countries is becoming more and more critical in today’s global economy. This course begins with the discussion of these issues and global relationships and delves into a deeper understanding of business strategy in today’s global business marketplace. You will be able to: • Understand how we got to the present moment of globalization and why it matters • Understand the complexities of the current globalization, recognizing not all countries are the same • Evaluate the effects of international trade regulations on international business • Evaluate when and why companies operate as multinationals This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
Beyond the Financials: Insights, Analysis and Valuations
The objective of this course is to provide you with the knowledge and skills necessary to analyze, interpret, understand and use financial information to make informed decisions. We will discuss financial reporting from a user’s perspective, use a variety of tools to break apart financial reports into meaningful units for analysis, forecast financial statements, and value a firm. This course is intended to give you exposure to the issues facing users of financial statements. You will better understand your role in the financial reporting process if you know how the financial statements will ultimately be used. Beyond the Financials: Insights, Analysis and Valuations will require you to think critically about issues for which there can be more than one “correct” answer. Hence, your analysis and conclusions must be based on sound assumptions and well-constructed analysis and arguments.
Google SEO Capstone Project
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.
User Experience Design with Disney Creative Strategy in Miro
By the end of this project, you will be able to guide teams to come up with creative ideas and an action plan to support them by applying the Disney Creative Strategy to User Experience design. To do this, you will gain hands-on experience structuring a brainstorming session to attack a design challenge from three unique mindsets to arrive at the most viable and creative idea. You will do this work in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.