SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.

Many traditional enterprises use legacy systems and applications that often struggle to achieve the scale and speed needed to meet modern customer expectations. Business leaders and IT decision makers constantly have to choose between maintenance of legacy systems and investing in innovative new products and services. This course explores the challenges of an outdated IT infrastructure and how businesses can modernize it using cloud technology. It begins by exploring the different compute options available in the cloud and the benefits of each, before turning to application modernization and Application Programming Interfaces (APIs). The course also considers a range of Google Cloud solutions that can help businesses to better develop and manage their systems, such as Compute Engine, App Engine, and Apigee.

By the end of this project, you will be able to guide teams to come up with creative ideas and an action plan to support them by applying the Disney Creative Strategy to User Experience design. To do this, you will gain hands-on experience structuring a brainstorming session to attack a design challenge from three unique mindsets to arrive at the most viable and creative idea. You will do this work in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Surveys are used in a variety of scenarios, both in businesses and in research. Companies are using them to better understand consumer insights and feedback, and researchers are going beyond the traditional uses to learn more about the world around us. Tableau can help visualize survey data of all kinds in a useful way—without needing advanced statistics, graphic design, or a statistics background. In this project, learners will learn how to create an account in Tableau and how to manipulate data with joins and pivots. Students will then learn how to create different kinds of visualizations, including tables, pie charts, and a stacked pie chart. This would be a great project for business and academic uses of survey data. This project is designed to be used by those somewhat familiar with Tableau and data visualizations. But the project can be accessible for those new to Tableau as well.

This course “FinTech Risk Management” help you understand risk management and corporate governance in finance industry with the disruption by FinTech and RegTech. You will become more confident to analyse and make recommendations to develop business strategies balancing the risks in operation, reputation and the stability of finance firms. You will learn about new challenges of compliance with financial requirements and government regulations and how you can deal with these changes, strategies in analysing FinTech risk and how operation risks increase in finance industry in this changing environment. As tech firms are now becoming more like finance firms such as Alibaba, Apple, and Tencent etc., you will learn about the importance of IT compliance and assurance and practical skills in dealing with these changes.

By the end of this project, you will be able to create and utilize writing rubrics within Microsoft Word. Through the Microsoft Program you will be able to support and develop rubrics for a variety of topics and assessment areas. By using a rubric as an assessment tool in Microsoft Word, you are able to effectively evaluate your learners’ comprehension of important components of their writing pieces.

After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the average Facebook user. By achieving this goal, it will be possible to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. We will create our own Buyer Persona, which will serve you as a template for future projects. Later, I will introduce you to Facebook Insights. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page and your target audience.

Management consultants are paid well because they help executives to break down complex problems, make difficult decisions, and implement lasting change. Consultants know how to work smart and fast. Companies like McKinsey, Bain, BCG, Deloitte, EY, PWC, KPMG, and Accenture have trained thousands of consultants on useful skills, tools, methodologies. Taught by an ex-consultant from Deloitte, John Kim will give you a quick introduction to management consulting: • What do management consultants do? • What are the benefits of a consulting career? • How can you learn these consulting skills? • Why do clients hire management consultants? • What is an example of a consulting skill? This is the first course in the specialization on management consulting.

This project allows you to use the design thinking approach through the templates offered by Mural, an online tool for creating professional graphic designs and remote work. You will understand the various features of the platform and you will have all the basic skills to innovate and find solutions for your professional project with ease.

By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign. This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.