Management consultants are paid well because they help executives to break down complex problems, make difficult decisions, and implement lasting change. Consultants know how to work smart and fast. Companies like McKinsey, Bain, BCG, Deloitte, EY, PWC, KPMG, and Accenture have trained thousands of consultants on useful skills, tools, methodologies. Taught by an ex-consultant from Deloitte, John Kim will give you a quick introduction to management consulting: • What do management consultants do? • What are the benefits of a consulting career? • How can you learn these consulting skills? • Why do clients hire management consultants? • What is an example of a consulting skill? This is the first course in the specialization on management consulting.

By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign. This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.

This course, Additive Manufacturing, is the third course in the Coursera Specialization, Digital Technologies and the Future of Manufacturing. In this course, learners will be introduced to the concept of Additive Manufacturing, learn how it is applied in manufacturing, and what businesses should consider as they decide to implement this technology. Considerations include the economics of the technology, information technology infrastructure, manufacturing ecosystem partners, the business value of implementing Additive Manufacturing, and what needs to happen across the organization to ensure successful implementation. Learners will hear from industry experts as they share their perspectives on the opportunities and challenges of implementing Additive Manufacturing, how Additive Manufacturing is being implemented in their companies, and insights on the future of this technology within their industry and across manufacturing. The content presented in this course draws on a number of real-life interviews and case studies, and was created through a partnership with Siemens.

By the end of this project, you will be fluent in identifying and creating Empathy Maps based on persona for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer data combined with the development of Empathy Maps. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining the developed persona. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation.

This course is for you if you are interested in transitioning toward a managerial role in cybersecurity and mobility. Through interviews with industry experts in this area, you will be able to analyze innovations powering the rapid spread of information technology and how they present new challenges for protecting data. For example, mobile devices increase convenience but often bypass traditional security measures. After this course, you will be able to describe how the nature of the threat evolves, as culprits employ a burgeoning set of sophisticated tools to take advantage of our growing reliance on networks for critical-data exchange. If you want to pursue a career in the public sector, the stakes are high as well. The proliferation of hackers, inevitable human errors, bring-your-own-device (BYOD) initiatives, and the ever-broadening need to share information weigh heavily on government and education organizations, and consume substantial resources. The Pentagon, for example, has proposed to spend $23 billion on network security initiatives through 2018. This sounds like a large sum, until you consider the scope and importance of the U.S. government information resources this investment must protect. After completing the course modules you will be able to explain how yesterday’s prevention strategies are no longer adequate for stopping advanced, targeted attacks. Effective cybersecurity must be multi-dimensional and tiered, as threats can originate from virtually anywhere, target numerous levels of an organization, and sometimes persist for months or years before an information security staff is aware of an attack or breach. Therefore securing networks requires a holistic approach that incorporates several elements.

For a given demand profile for 8 products over a 9 week period, we determine the optimal production plan for minimal inventory. "Mixed Integer Linear Programming" method is applied using R lpSolve library.

In this 1-hour long project-based course, you will be able to analyze your organization and identify your competitive advantage with the Internal Factor Evaluation-External Factor Evaluation (IFE-EFE) matrix. IFE-EFE matrix is strategic management tools used for input stage of strategy formulation. The IFE is focused on the internal dimension of the organization by looking at the strengths and weaknesses. While the EFE is concerned with the external factors by focusing on the opportunities and threats the organization is exposed to. The IFE-EFE matrix is created by assigning weight to each of the factors based on their perceived impact. Then the factors are ranked based on the company performance on each. The weighted score is determined by multiplying the weight by the ranks. Finally, the information on the overall scores of the IFE- EFE would reveal if the company meets the threshold to survive the competitiveness of the industry. To demonstrate the application of the IFE-EFE matrix, we will use a spreadsheet to analyze a division of our energy services company together. The example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders and entrepreneurs who want have a deep insight on how their internal and external factors determines their competitiveness. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the IFE-EFE matrix to create a competitive advantage

By the end of this guided project, you will be fluent in creating wireframe porotypes for Agile projects based on previous project phases. This will enable you to map the product features and add value to how the customer/user will experience the product or service. You will learn how to encapsulate the needs and wants of the customer persona in the product. This is essential for generating positive results for your business venture. Furthermore, this guided project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in Agile Project Management with Miro to shape the development roadmap of products and services. We will practice critically how Epics, User Stories, Personas, and Customer journey phases become valuable input for creating functionality for products and services. Please see the guide for creating a free account with Miro in the Resources section.

In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner. Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.

Welcome to Fundamentals of Finance. This 4 module course will help you understand and affect the performance of your unit or organization’s profitability. By the end of this course, you will be able to implement finance and accounting concepts to drive your organization's growth, analyze financial statements and understand the factors in productivity and profitability, and create forecasting and budgeting. You will also have the ability to evaluate and manage cash flow, implement strategies around financing, and use of ratios in running a business.