After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the average Facebook user. By achieving this goal, it will be possible to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. We will create our own Buyer Persona, which will serve you as a template for future projects. Later, I will introduce you to Facebook Insights. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page and your target audience.

Management consultants are paid well because they help executives to break down complex problems, make difficult decisions, and implement lasting change. Consultants know how to work smart and fast. Companies like McKinsey, Bain, BCG, Deloitte, EY, PWC, KPMG, and Accenture have trained thousands of consultants on useful skills, tools, methodologies. Taught by an ex-consultant from Deloitte, John Kim will give you a quick introduction to management consulting: • What do management consultants do? • What are the benefits of a consulting career? • How can you learn these consulting skills? • Why do clients hire management consultants? • What is an example of a consulting skill? This is the first course in the specialization on management consulting.

Content creation and managing when it is created is key to business in the online world. Finding tools to manage your content calendar will help to make the job much easier. By the end of this project you will have a content creation calendar on Trello that makes it a breeze. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Accountants perform a wide variety of activities which include, but are not limited to, accounting, auditing, tax, management consulting, and financial management.  However, a professional accountant’s responsibility is not exclusively to satisfy the needs of an employer or professional services client.  One of the distinguishing characteristics of the accounting profession is its acceptance of the responsibility to act in the public interest. This course will introduce you to professional guidance that enables accountants to uphold the obligation to act in the public interest while meeting their professional responsibilities to employers and clients.  You will also learn foundational knowledge of the moral dimensions of business that are helpful for recognizing and interpreting the ethical issues embedded in situations you will encounter in your career.  Topics in the course include professional standards, values and norms, ethical theories, theories of a firm and business purpose, and corporate governance.

By the end of this project, you will have learned how to create Facebook graphics to advertise your business on social media using the free version of Visme. Visme is a web-based graphic design platform that allows users to create professional visual content for both private and business purposes. You will learn to optimize your social media marketing strategy and to effectively advertise your brand on Facebook. We can use Visme to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration.

This project allows you to use the design thinking approach through the templates offered by Mural, an online tool for creating professional graphic designs and remote work. You will understand the various features of the platform and you will have all the basic skills to innovate and find solutions for your professional project with ease.

By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign. This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.

Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework. By the end of this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll be able to: Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders Translate your work on the Canvas to specific charters in IT Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure Please Note: This is a short-form course, two weeks in duration.

In this course, participants will develop an understanding of the intuitive foundations of asset and investment valuation, and how alternative valuation techniques may be used in practice. This is part of a Specialization in corporate finance created in partnership between the University of Melbourne and Bank of New York Mellon (BNY Mellon). View the MOOC promotional video here: http://tinyurl.com/h75pzt6

By the end of this project, you will create printables that you can use to structure your day, improve your productivity and enhance your performance. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. Creating high quality teaching printables is the perfect way to offer digital products to your students, blog readers or clients to market your business and grow it. This project will include intermediate to advanced level skills using the free version of Canva. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.