By the end of this project, learners will have an understanding on how to create an Instagram Business account. According to Facebook, “with a business account, you'll be able to access insights that can help you understand who is engaging with your business on Instagram. You also have access to the Professional Dashboard, where you can track your performance, access and discover professional tools, and explore educational information curated by Instagram.” Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this course, you will analyze and apply essential design principles to your Tableau visualizations. This course assumes you understand the tools within Tableau and have some knowledge of the fundamental concepts of data visualization. You will define and examine the similarities and differences of exploratory and explanatory analysis as well as begin to ask the right questions about what’s needed in a visualization. You will assess how data and design work together, including how to choose the appropriate visual representation for your data, and the difference between effective and ineffective visuals. You will apply effective best practice design principles to your data visualizations and be able to illustrate examples of strategic use of contrast to highlight important elements. You will evaluate pre-attentive attributes and why they are important in visualizations. You will exam the importance of using the "right" amount of color and in the right place and be able to apply design principles to de-clutter your data visualization.

Have you ever wanted to invest in financial markets, but were always afraid that you didn’t have the proper tools or knowledge to make informed decisions? Have you ever wondered how investment management companies operate and what fund managers do? AXA Investment Managers, in partnership with HEC Paris, will introduce you to the most important ideas and concepts in investment management, to help you better understand your financial future. This course will enable you to: • Define what type of investor you are, your investment objectives, and potential constraints. • Identify the main investable assets and important players in financial markets. • Understand basic portfolio management techniques. • Apply these techniques in real case studies from the outset, through practical assessments. Finally, we will provide a comprehensive overview of today's asset management industry: the product cycles, professionals, and regulations. For those who want to identify a talented fund manager to invest for you, we offer important criteria for selecting one. For those who are interested in learning more about this fascinating industry, we lay the foundation for your ongoing financial journey. Join us now to explore the world of investment management! Course Specialists The course has been developed in collaboration between HEC Paris, with Hugues Langlois managing the academic aspect, and AXA Investment Managers specialists, sharing their experiences and expertise and coordinated by Marion Le Morhedec. AXA Investment Managers participants include Maxime Alimi, Stephanie Condra, Nicholas Jeans, Elodie Laugel, Pierre-François de Mont-Serrat, Jean-Gabriel Pierre (AXA Group), Dorothée Sauloup, Irina Topa-Serry, Fiona Southall, Patrice Viot Coster, Susanna Warner, and Joachim Weitgasser. Recommended Background We expect most participants to have a basic level of knowledge in mathematics and economics. However this is not essential, and we believe that people from any background can succeed with commitment and a strong interest. Be aware that in the case study, you will have to use Excel. Course Format This course will run for 4 weeks and consists of 4 modules, each with a series of lecture videos between 5 to 8 minutes long. Each module contains a set of practice and graded quiz questions. A complete portfolio management exercise covers concepts learned in all modules Language The course is in English, with Spanish, Italian, German, French, and Chinese (Simplified) subtitles. The Project The preparation of this MOOC has been an exciting adventure for many professionals at AXA Investment Managers and HEC, both for the speakers and a wealth of contributors. Thank you to all of them. We hope you enjoy this course as much as we enjoyed creating it!

This course “FinTech Risk Management” help you understand risk management and corporate governance in finance industry with the disruption by FinTech and RegTech. You will become more confident to analyse and make recommendations to develop business strategies balancing the risks in operation, reputation and the stability of finance firms. You will learn about new challenges of compliance with financial requirements and government regulations and how you can deal with these changes, strategies in analysing FinTech risk and how operation risks increase in finance industry in this changing environment. As tech firms are now becoming more like finance firms such as Alibaba, Apple, and Tencent etc., you will learn about the importance of IT compliance and assurance and practical skills in dealing with these changes.

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.

Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding. This module will tell you how. Week 1 : New business models, new perimeters Week 2 : Regulating the digital innovation Week 3 : The value of digital innovation

By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook in Easil to promote your business. An essential role of your social media marketing strategy is to establish your online identity and appeal to your users. In this guided project, we will use the free version of Easil. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value-added business marketing collateral. We can use Easil to complete this project because it provides all the tools you need to create organized and visually appealing products while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create social media stories to advertise your brand or products.

In this hands on project, we will take a look at the different types of Facebook ads you can run as a person or as a business and how to select the one that best fits your business goals.

By the end of this project, you will be able to create and utilize writing rubrics within Microsoft Word. Through the Microsoft Program you will be able to support and develop rubrics for a variety of topics and assessment areas. By using a rubric as an assessment tool in Microsoft Word, you are able to effectively evaluate your learners’ comprehension of important components of their writing pieces.

Renewable energy is one of the fastest growing industries on the planet, with billions of dollars invested each year to meet international energy sustainability goals. This course will provide you with a solid foundation for understanding and deploying important renewable energy technologies such as wind and solar. In addition, you will come away with a good understanding of important energy storage technologies such as pumped hydro, batteries, and hydrogen. Upon completing the course, you will be conversant with the opportunities and challenges of renewable energy technologies. You will be comfortable participating in debates and making decisions regarding these technologies. And the knowledge you gain will be foundational for further study of renewable power systems, renewable energy projects, and forecasts for the future of renewable energy. We hope you will join us on our journey! This course is the first in a four-course Coursera specialization in Renewable Energy. • Renewable Energy Technology Fundamentals • Renewable Power & Electricity Systems • Renewable Energy Projects • Renewable Energy Futures Course logo image credit: "Wind Turbine" icon courtesy of Vectors Point from the Noun Project.