Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding. This module will tell you how. Week 1 : New business models, new perimeters Week 2 : Regulating the digital innovation Week 3 : The value of digital innovation

By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook in Easil to promote your business. An essential role of your social media marketing strategy is to establish your online identity and appeal to your users. In this guided project, we will use the free version of Easil. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value-added business marketing collateral. We can use Easil to complete this project because it provides all the tools you need to create organized and visually appealing products while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create social media stories to advertise your brand or products.

Renewable energy is one of the fastest growing industries on the planet, with billions of dollars invested each year to meet international energy sustainability goals. This course will provide you with a solid foundation for understanding and deploying important renewable energy technologies such as wind and solar. In addition, you will come away with a good understanding of important energy storage technologies such as pumped hydro, batteries, and hydrogen. Upon completing the course, you will be conversant with the opportunities and challenges of renewable energy technologies. You will be comfortable participating in debates and making decisions regarding these technologies. And the knowledge you gain will be foundational for further study of renewable power systems, renewable energy projects, and forecasts for the future of renewable energy. We hope you will join us on our journey! This course is the first in a four-course Coursera specialization in Renewable Energy. • Renewable Energy Technology Fundamentals • Renewable Power & Electricity Systems • Renewable Energy Projects • Renewable Energy Futures Course logo image credit: "Wind Turbine" icon courtesy of Vectors Point from the Noun Project.

Management consultants are paid well because they help executives to break down complex problems, make difficult decisions, and implement lasting change. Consultants know how to work smart and fast. Companies like McKinsey, Bain, BCG, Deloitte, EY, PWC, KPMG, and Accenture have trained thousands of consultants on useful skills, tools, methodologies. Taught by an ex-consultant from Deloitte, John Kim will give you a quick introduction to management consulting: • What do management consultants do? • What are the benefits of a consulting career? • How can you learn these consulting skills? • Why do clients hire management consultants? • What is an example of a consulting skill? This is the first course in the specialization on management consulting.

Accountants perform a wide variety of activities which include, but are not limited to, accounting, auditing, tax, management consulting, and financial management.  However, a professional accountant’s responsibility is not exclusively to satisfy the needs of an employer or professional services client.  One of the distinguishing characteristics of the accounting profession is its acceptance of the responsibility to act in the public interest. This course will introduce you to professional guidance that enables accountants to uphold the obligation to act in the public interest while meeting their professional responsibilities to employers and clients.  You will also learn foundational knowledge of the moral dimensions of business that are helpful for recognizing and interpreting the ethical issues embedded in situations you will encounter in your career.  Topics in the course include professional standards, values and norms, ethical theories, theories of a firm and business purpose, and corporate governance.

By the end of this project, you will have learned how to create Facebook graphics to advertise your business on social media using the free version of Visme. Visme is a web-based graphic design platform that allows users to create professional visual content for both private and business purposes. You will learn to optimize your social media marketing strategy and to effectively advertise your brand on Facebook. We can use Visme to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration.

By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign. This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.

This course, Additive Manufacturing, is the third course in the Coursera Specialization, Digital Technologies and the Future of Manufacturing. In this course, learners will be introduced to the concept of Additive Manufacturing, learn how it is applied in manufacturing, and what businesses should consider as they decide to implement this technology. Considerations include the economics of the technology, information technology infrastructure, manufacturing ecosystem partners, the business value of implementing Additive Manufacturing, and what needs to happen across the organization to ensure successful implementation. Learners will hear from industry experts as they share their perspectives on the opportunities and challenges of implementing Additive Manufacturing, how Additive Manufacturing is being implemented in their companies, and insights on the future of this technology within their industry and across manufacturing. The content presented in this course draws on a number of real-life interviews and case studies, and was created through a partnership with Siemens.

While investing and trading in the options market may seem somewhat more daunting than other asset classes such as stocks, bonds, exchange-traded funds, currencies and commodities, you’ll ultimately find that their complexity can be boiled down to simple concepts you’ll be able to understand and use the more you’re exposed to, and have hands-on experience with the material. Our aim is for you to acquire these skills, as well as the know-how, to invest and trade in these often-complex financial instruments. We'll explore the mechanics of futures market, where we’ll introduce you to some of the risks faced by investors in the futures market, how certain of those risks are mitigated, as well as the difference between spot and forward prices, and contango and backwardation. We’ll also provide you with other insights about the mechanics of trading futures, including the roles of commoditized contracts, as well as margin requirements. Students may also further their involvement with this material by opening a free demo Trader Workstation Paper Trading account, enabling them to enjoy a hands-on experience in a safe, simulated trading environment, while being fully immersed in the fundamentals that underpin the capital markets. Options involve risk and are not suitable for all investors. For more information read the Characteristics and Risks of Standardized Options, also known as the options disclosure document (ODD). To receive a copy of the ODD call 312-542-6901 or copy and paste this link into your browser: http://www.optionsclearing.com/about/publications/character-risks.jsp Multiple leg strategies, including spreads, will incur multiple commission charges.

By the end of this project, you will be fluent in identifying and creating Empathy Maps based on persona for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer data combined with the development of Empathy Maps. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining the developed persona. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation.