This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. By the end of this course you will be able to: • Describe how data and measurement inform a marketing action • Describe the basic principles of marketing • Identify why measurement and analytics matter in digital marketing • Describe how data is collected and related to digital marketing • Explain the significance of the privacy regulations that govern the online marketing space • Describe the Meta pixel and how it is created on the Meta platform • Describe how information is recorded on mobile devices • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.

In this course you will learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks. You will also learn how to measure and manage credit risk and how to deal with financial distress. You will discuss the mechanics of dividends and share repurchases, and how to choose the best way to return cash to investors. You will also learn how to use derivatives and liquidity management to offset specific sources of financial risk, including currency risks. Finally, You will learn how companies finance merger and acquisition decisions, including leveraged buyouts, and how to incorporate large changes in leverage in standard valuation models. Upon successful completion of this course, you will be able to: • Understand how companies make financing, payout and risk management decisions that create value • Measure the effects of leverage on profitability, risk, and valuation • Manage credit risk and financial distress using appropriate financial tools • Understand the links between payout policies and company performance • Use derivatives and liquidity management to offset financial risks • Pick an appropriate financing package for an M&A or leveraged buyout deal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

This capstone is the last course in the Data Analytics in Accountancy Specialization. In this capstone course, you are going to take the knowledge and skills you have acquired from the previous courses and apply them to a real-world problem. You will be provided with a loan dataset from Lending Club which is the largest peer-to-peer lending platform. You will explore the characteristics of the features in the dataset through statistical analysis, exploratory data analysis and visualization. You will also create a machine learning model to predict whether a loan will be fully paid or not. Finally, you will construct a portfolio with the help of your analysis. The goal is to create a portfolio that achieves better return than the overall return of all loans on the Lending Club platform.

Pitching products or services to clients is a standard practice in most industries. Because of the current paradigm, the leading presentation software has become very predictable. This leaves many marketers, consultants, and salespeople looking for alternatives that bring the wow factor back into presentations. One alternative to the mundane is Prezi Presentations. Prezi uses big picture overviews and panning as a means to bring entertainment back into the forefront of making a pitch. By the end of this project, learners will have created their first Prezi marketing presentation. Ultimately, learners will walk away from this course with the ability to use their own creativity to make amazing pitches of their products and ideas in a way that will stimulate their clients to utilize their services. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

At the end of this project, you will be able to create an exciting PowerPoint presentation using visuals, animations, and transitions. First, you will use a basic existing PowerPoint presentation or create a basic PowerPoint presentation with just text yourself. Then, you will get to know options to improve your presentation by adding visuals, animations, and transitions. You will learn all about animations and how to best use them. You will also learn a few easy methods to make your slide transitions smoother and more appealing to your audience. Creating a Microsoft PowerPoint using these features will allow you to be able to have the best visual support possible during your presentation. Visual support, animations, and good transitions via Microsoft PowerPoint will ensure your audience stays engaged and attentive as well as interested. The goal of this project is to teach you how to be successful with your presentations and how to make them more interesting so your audience can digest the information you are providing more easily and will also retain more of the information provided.

By the end of this project, you will be able to leverage attention management tools to facilitate meetings and ensure focus on high-priority items. To do this, you will gain hands-on experience utilizing attention management features and visualizing priorities in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

After completing this project, you will be able to create text in Adobe Illustrator. First, you will learn how to get set up with Adobe Illustrator and start your artboard. Then you will learn how to use the type tool in two different ways. You will also learn how to work with fonts for your text, how to change fonts, and how to upload new fonts. For uploading new fonts, you will learn two different options. The aim of this project is to familiarize you with text and fonts in Adobe Illustrator. By the end of this project, you will have created several custom logos with creative text and font.

How can we organise care in such a way that we optimize experience, quality and costs? What type of governance is needed? And how should healthcare organisations collaborate? These are central questions in this course. In answering them, we depart from a recognition of the impact of three crucial global shifts in health care governance: 1) the change in focus from cure to population health, 2) the increased attention to social determinants of health, and 3) the stronger involvement of non-governmental healthcare organisations in service delivery networks. The course is unique in combining the Population Health perspective with theories of healthcare system governance. It takes a ‘multi-level’ perspective: the participant will look at healthcare governance from different angles in the healthcare system as a whole: from the global and national level, to networks of organisations, to individual care organisations, and finally to the healthcare professional. All these actors should function well to optimize accessible, affordable and high quality of care. To attain these goals, specific managerial network and leadership skills are required.

Have you been asked to make a presentation for your organization? Do you know the best way to reach your colleagues? We learn to use Genial.ly to build a training presentation on effective communication. With working from home on the rise organizations need to find easy ways to train multiple people virtually, learning how to use Genial.ly to develop a presentation will help you to reach those who need to improve their skills. Genial.ly offers many options for developing a presentation as well as choices for how to share it. Genial.ly stores the presentation and provides you with a URL to share. You can easily add animations and navigation to your presentation and wow everyone! By the end of your time in this project you will have a completed presentation to share in Genial.ly. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Once you have an understanding of what compliance is, and why it may be important, it is natural to wonder next, “What should I do about it?” In this course, we’ll explore one of the key factors for creating a positive culture of compliance: human psychology. We’ll think about what drives us, what makes us pay attention, what distracts, and how all of these pieces help build a strong belief in an organizational culture of compliance. We will examine formal compliance programs, diving into the nuances of how they are applied in practice. We’ll also explore the technologies, workflows, policies, monitoring, and training necessary to create a toolkit for designing an effective compliance program.