In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.

The Supply Chain Planning course walks learners through the critical first step in Supply Chain Management, planning. In the course project scenario, your company supplies Personal Protective Equipment and ventilators to hospitals and clinics across the US. You have been asked by your company’s executives and state health officials to prepare an analysis of the US, by state and region, identifying locations of highest need for supplies and ventilators. This is called a Supply Plan. Throughout the course you will walk through building the Supply Plan. You'll begin by extracting the needed data then preparing the data for a Supply Plan. You will then create a PivotTable to analyze the data. From here you will learn how to create a set of visualizations and then add these visualizations to a presentation so that you can report on your findings.

In this 1-hour long project-based course, you will learn how to create a product design brainstorming with Miro as an online collaborative interactive tool, using different whiteboard and team work techniques and models such as brainwriting and SCAMPERS, utilize user personas and action based approaches in order to design and finally streamline ideas into an action plan with a timeline workflow. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this course, you will create a variety of templates for course printables that you can offer for free or sell in the marketplace using Canva. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. This course will include intermediate to advanced level skills using the free version of Canva. Creating high quality printables is the perfect way to offer a free digital product or market your business to build business. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this project, we will teach you how to create a Business model canvas which will help you refine the strategy for your startup or idea. It will help you understand how your idea adds value and delivers it. This project will help you think clearly about the various aspects of your startup or idea and delineate the various aspects of running a business . It will help you think about who your target customers are, where you will make money from , what is your cost structure, who are your key partners and what resources you nee dto run your startup. This is useful for people who have an idea or a startup . Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course will provide a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session. Participants will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship. Students will practice fundamental major gift development skills by developing their own prospect strategy, producing essential documents to support the process, and engaging in role playing activity to simulate interaction with prospects and donors.

What is risk? Why do firms manage risk? In this course, you will be introduced to the different types of business and financial risks, their sources, and best practice methods for measuring risk. This course will help you gauge different risk types and set risk limits, describe the key factors that drive each type of risk, and identify the steps needed to choose probability distributions to estimate risk. You will explore the history and development of risk management as a science, and financial and business trends that have shaped the practice of risk management. By the end of the course, you will have the essential knowledge to measure, assess, and manage risk in your organization. To be successful in this course, you should have a basic knowledge of statistics and probability and familiarity with financial instruments (stocks, bonds, foreign exchange, etc). Experience with MS Excel recommended.

In this project, you will be able to organize an event on Canva, using the various graphic design tools offered by the platform. You will design amazing digital content and print products that will help you organize, plan and promote events of any kind successfully. The intended audience for this project is beginners, with little or no graphic design experience. It will enable persons and small businesses to organize any kind of event by creating astonishing graphic designs.

By the end of this project, you will be able to implement one of the main tasks needed from the SEO team that works on a website , Which is the keywords optimization process for generating higher organic traffic to the website that matches the website content and the main keywords the targeted customers use while searching on any search engine. You will also be able to identify the tactics used to monitor the website's ranking position per each keyword. In this project you will get to know how to use Ubersuggest tool to analyze website’s keywords rankings for both your website and your competitors’ this will help you in your content optimization which leads to better website organic results ranking Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

The ESG Investing: Setting Standards & Conducting Analysis course provides students with basic knowledge of traditional financial products with some fundamental concepts to help better define what ESG is, including the rationale behind its inception, and how it has developed. Through the series of video, webinar, and reading modules in this course, you’ll learn how to identify and describe the basic principles underpinning the “E”, “S” and “G” in ESG, as well as obtain a brief background of ESG’s origins and evolution. You should also acquire insights into certain global and domestic goals and frameworks that drive and support issuers’ ESG agendas for economic, financial, and ethical purposes, as well as learn how to examine and construct different investment strategies aligned with investment returns, such as negative/exclusionary screening and integration. You should also gain a clearer view of how businesses form their ESG strategies, as well as some of the risks they face, and how they may be mitigated.