Welcome to Graphic Design, the second course in the Effective Communications Specialization. Over 70 different companies have provided this specialization to their employees as a resource for internal professional development. Why? Because employers know that effective visual communication is the key to attracting an audience, building a relationship, and closing the sale. This practical course gives you the tools to create professional looking PowerPoints, reports, resumes, and presentations. Using a set of best practices refined through years of experience, you’ll: • make your work look fresh and inspired. • apply simple design “tricks” to begin any project with confidence and professionalism. • receive and respond to criticism and revise your project from good to great. "This course is fantastic. It teaches a great amount of starter graphic design information but it is broken down into easily understood videos and quizzes. The quality was top notch and the interaction was as good as you would get in a brick and mortar school. I did not feel like I was missing anything by taking it online." - a recent Graphic Design student All of the course assignments can be completed with basic presentation software such as Microsoft PowerPoint, Google Slides, or Apple Keynote. You’ll also have opportunities to explore and apply more sophisticated tools, such as Adobe Photoshop, Illustrator, and InDesign. This course can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at https://www.coursera.org/degrees/master-of-science-data-science-boulder.

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

The first course in the Building Your Freelancing Career specialization is focused on freelancers looking to define and solidify their philosophy, values and goals within their future business. Coursework will discuss the importance of understanding their competition and market position in a competitive business landscape, help them define what their unique value is, and how that relates to possible business approaches. CalArtians who do not see a "Sponsored by CalArts" notice when enrolling are encouraged to access this course and the specialization by joining through the Coursera for CalArts program linked in the course/specialization FAQ.

From the very start of the specialization, your assignments will be geared toward tackling a complex issue of your choice that you face in your career path, industry, or field. Each phase of the course builds up to a briefing paper that analyzes, evaluates, and attempts to solve a highly complex problem. Not only does this course teach you a skill set, but it puts you further down the road in understanding the problems of your chosen field. It advances your knowledge of your own field by teaching you to look at it in new ways. This is the CAPSTONE where the scaffolding of our problem solving and innovation skills will bear fruit in a series of preparatory assignments to make your briefing paper as effective as possible.

The core of Business Model Design lies in skills and leadership of the entrepreneurial manager. It requires a disciplined approach to seeking opportunities, as well as gathering and aligning resources to achieve important goals. In this course, students will strengthen two important skills: intuition and visual thinking, while applying quantitative methods learned in other courses, such as Finance, Economics and Financial Intelligence. The focus of this course is on four pillars: 1. Observation as a key element to discover business patterns. 2. The organization of complexity, the art of synthesis using visual thinking, mapping and system design. 3. The concept of white space as "potential activities not defined or mentioned in the current business model". 4. Storytelling and establishing contact. Observation is a key aspect of discovering business patterns. Students will learn, through different cases and methodologies - some already seen - how to identify key elements of a business model. This includes the nature of an integrated business company in which we define the Business Model. What would be different if managers thought like designers? Although many business people appreciate the power of design, a formal process for practicing it has been elusive - until now. In this course, the goal is to find a way to organize complexity, the art of synthesis using visual thinking, mapping, and system design, to connect elements as diverse as ideas, resources, transactions, values, and networks. According to Mark Johnson, the blank space refers to "potential activities not defined or mentioned in the company's current business model; that is, the opportunities that exist outside its core and beyond its adjacencies; that require a different business model to be able to take advantage of them." An important component of Business Model Design and Innovation is Storytelling and establishing contact. Using technology to connect with the audience is key. As part of the deliverables to be rated, entrepreneurial leaders should know about social media and technology-driven content, concentrating both on modeling how to use these technologies to connect and communicate with others, and how to achieve passion through networks.

This is the third course in the Google Project Management Certificate program. This course will explore how to map out a project in the second phase of the project life cycle: the project planning phase. You will examine the key components of a project plan, how to make accurate time estimates, and how to set milestones. Next, you will learn how to build and manage a budget and how the procurement processes work. Then, you will discover tools that can help you identify and manage different types of risk and how to use a risk management plan to communicate and resolve risks. Finally, you will explore how to draft and manage a communication plan and how to organize project documentation. Current Google project managers will continue to instruct and provide you with hands-on approaches for accomplishing these tasks while showing you the best project management tools and resources for the job at hand. Learners who complete this program should be equipped to apply for introductory-level jobs as project managers. No previous experience is necessary. By the end of this course, you will be able to: - Describe the components of the project planning phase and their significance. - Explain why milestones are important and how to set them. - Make accurate time estimates and describe techniques for acquiring them from team members. - Identify tools and best practices to build a project plan and risk management plan. - Describe how to estimate, track, and maintain a budget. - Explain the procurement process and identify key procurement documentation. - Draft a communication plan and explain how to manage it. - Explain why milestones are important and how to set them. - Explain why a project plan is necessary and what components it contains. - Make accurate time estimates and describe techniques for acquiring them from team members.

In this 2-hour long project-based course, you will perform a quick overview of a SnapEval Performance Summary, review and modify Employee Goals, Achievement Levels, and Group Goals, and learn how to create and tap into prior employee shorter communications called SNAPS. Ultimately you will use these tools to build a comprehensive Performance Summary that can be used as an annual evaluation. Annual performance evaluations are a vital step for building a successful work environment for your team or company. Implementing these summaries using measurable goals as your foundation leads to positive employee communications and subsequent outcomes. SnapEval will make your employee communication and evaluation processes easier, more streamlined, and trackable. Note: This course works best for learners who are based in the North American region. We’re currently working on providing the same experience in other regions.

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time.

At the end of this project, you will have all the basic skills to create quality and branded merchandise using the Canva platform, an online tool for creating and editing marketing visuals. You'll be able to create customizable merchandise using the various design tools, colors, and graphics offered by Canva. This project is for beginners, people who have no knowledge of graphic design and would like to create merchandise for their brand.

By the end of this project, you will create a free account on Microsoft 365, you will get access to Microsoft OneNote, you will create a notebook with sections and pages, you will add content like text, pictures, videos, links, download add-ins, and will even explore Accessibility and translation tools. Your new skills will help you efficiently keep notes all in one place and share them with others.