Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Explore how to leverage keywords and search engine marketing in your ad campaigns - Develop a sample pay per click (PPC) ad campaign that aligns with your marketing goals - Analyze a landing page and identify successful and unsuccessful elements - Recognize how to apply calls-to-action to increase customer conversion - Identify tactics of customer conversion and retention to add to your digital marketing plan

Tableau is a powerful software program frequently used by business analysts in a variety of departments including sales, marketing, finance, operation and more. Analysts within these departments use Tableau to create visualizations that explain datasets and tell data stories. In this project, learners will learn the basic steps to begin using Tableau. They will learn how to upload data and how the user interface works. Learners will move on to understand the difference between dimensions and measures as well as discrete and concrete variables. Learners will apply these new skills as they build bar graphs, line graphs, and tables. At the conclusion of this project, learners will feel confident in their ability to answer common business questions with Tableau visualizations. Along the way, there are questions and challenges to test learning and to display skills.

Collaboration is not just the act of working together. It goes beyond that. Through collaboration, you can accomplish much more than what you would if you worked alone. Having the skills to communicate with the people you are working with and being able to work as a team towards your goal are just some of the skills you will learn in this course to help you collaborate effectively in the workplace. In today's day and age, collaborating as a group does not just mean being able to see and communicate with each other in person, collaborations are done virtually all the time. This short course will teach you about some of the obstacles you may face while virtually collaborating with people and how to overcome these barriers with teamwork. In order to collaborate successfully, you have to be able to recognize and apply different methods of communication. Collaborating involves working with other people, and when working with others you need to be able to understand their behaviors and how to effectively work together as a team in order to reach your goal. This short course will help you develop the foundational soft skills to enhance the way you collaborate with your team, others in your company, business partners, and clients. This course is part of the People and Soft Skills for Professional and Personal Success Specialization from IBM.

In this 1 hour and 30 minutes long project-based course, you will learn how to understand the product development stage, you will learn to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will create a free account on Instagram, will set up a business profile, develop a content strategy, and add content. Business accounts on Instagram can raise brand awareness and reach the target audience by keeping an active presence. Your new skills will help you efficiently manage your Instagram account for business.

The digital revolution changed the way we communicate and trade. Now, it is coming into the world of law. This program will give you a broad overview of the main trends that are affecting the legal industry: - The birth of the legal tech market and the application of technology in law. - The role of artificial intelligence in the automation of the work of lawyers. - Blockchain technology and its impact on the way we sign and execute contracts. - Initiatives to ensure access to justice through virtual courts and robot judges. The program is aimed at lawyers, notaries, officials, executives, entrepreneurs, and anyone who wants to know the main technological and business trends that are impacting the legal world. The world of law will undergo greater changes in the next 20 years than in the last 200. The program will give you the necessary tools to be the protagonist of this transformation. Your opportunity to become a digital lawyer. The videos in the course are in spanish and have subtitles in english, so you can follow what the instructor is saying without any problem

Do you work in finance or interact with finance professionals? Is it necessary to speak, write or understand English in your career? Follow the authentic characters in this course as they work through common business situations in finance and economics. Learn from your successes and failure, and think critically about your own communication options. After taking this course, you will be able to read and create efficient e-mails, reports, and impactful presentations with words and phrases commonly used in finance and economics. Communicate clearly under pressure utilizing recently learned strategies, and obtain immediate feedback about the efficiency of your business communication skills in English from other finance professionals around the world! Gain the English communication skills that you desire and that global managers expect.

This course will provide students the key building blocks required for a career in investment banking, valuation, and other corporate-finance focused fields. It is designed to provide a practical application of financial statement analysis and valuation techniques commonly performed by industry professionals. The course has two major parts. The first focuses on the foundational elements of financial statement and ratio analysis.  The second applies the financial statements and forecasts within the context of company valuation, utilizing common industry valuation techniques.   

This course is designed to show you how use quantitative models to transform data into better business decisions. You’ll learn both how to use models to facilitate decision-making and also how to structure decision-making for optimum results. Two of Wharton’s most acclaimed professors will show you the step-by-step processes of modeling common business and financial scenarios, so you can significantly improve your ability to structure complex problems and derive useful insights about alternatives. Once you’ve created models of existing realities, possible risks, and alternative scenarios, you can determine the best solution for your business or enterprise, using the decision-making tools and techniques you’ve learned in this course.

This short course surveys all the major topics covered in a full semester MBA level finance course, but with a more intuitive approach on a very high conceptual level. The goal here is give you a roadmap and framework for how financial professional make decisions. We will cover the basics of financial valuation, the time value of money, compounding returns, and discounting the future. You will understand discounted cash flow (DCF) valuation and how it compares to other methods. We also step inside the mind of a corporate financial manager and develop the basic tools of capital budgeting. We will survey the how, when, and where to spend money, make tradeoffs about investment, growth, dividends, and how to ensure sound fiscal discipline. Our journey then turns to a Wall Street or capital markets perspective of investments as we discuss the fundamental tradeoff between risk and return. We then synthesize our discussion of risk with our valuation framework and incorporate it into series of direct applications to practice. This course requires no prior familiarity with finance. Rather, it is intended to be a first step for anyone who is curious about understanding stock markets, valuation, or corporate finance. We will walk through all of the tools and quantitative analysis together and develop a guide for understanding the seemingly complex decisions that finance professionals make. By the end of the course, you will develop an understanding of the major conceptual levers that push and pull on financial decision making and how they relate to other areas of business. The course should also serve as a roadmap for where to further your finance education and it would be an excellent introduction of any students contemplating an MBA or Finance concentration, but who has little background in the area.