By the end of this project, you will be able to create an animation for a social media icon using Adobe Illustrator and an online GIF maker. Throughout the project, you will be able to use Adobe Illustrator with its different tools. You will be able to create the frames for the animation of the social media icon. You will be exposed to the concept of Artboards in Adobe Illustrator as well as how to export those Artboards as files and use them in other software or online applications. This guided project is for intermediate designers and intermediate animators who are interested in learning how to create the frames for their animations in Adobe Illustrator. Using the tools in Adobe Illustrator, you will be able to create the frames needed to animate the social media icon. By creating this animation you will contribute to completing the visual branding of your website or mobile application. It will add a dynamic edge to your social media icons and hence achieve an interactive visual experience. It is always an interesting addition when you include animation as part of your visual identity and this project will help you achieve that. Adobe Illustrator is the most used software to create vectorial designs. It will be, undoubtedly, a great asset throughout your future career as a designer.

At the end of this project, you will have all the basic skills to create content for your social media account with Piktochart, which is a software and online tool for creating and editing Marketing visuals of all kinds. You will be able to discover in detail the different features of the platform, and will be able to use its tools to create social media content. This project is for beginners, people who have never used Piktochart to create content for their social networks. It is ideal for those who would like to use Piktochart for their professional projects.

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”

By the end of this project, you will have created a free Pinterest business and ad account as well as learned to customize your account, privacy, and permissions to the needs of your business. With nearly a half billion users and billions of pinned ideas, Pinterest is an invaluable tool for businesses to grow their audience, and this project will see you well on your way to harnessing that power.

This course will develop your understanding of the fundamentals of digital marketing and how it transformed the marketing landscape. By the end of this course, you will have developed your understanding of key topics such as: the fundamentals of content marketing, digital consumer engagement, journey mapping, lifecycle and value proposition. You will also have the opportunity to discuss topics such as digital consumer experience management, competitor benchmarking and creating a digital customer journey map with your peers. Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing. You will be asked to analyse how successfully the company has implemented these topics and identify areas that can be improved. In the end-of-course assignment, you will reflect on the key points from this course, and consider how they can be applied in a real-life context. Completing this course will count towards your learning in the Digital Consumer Search and Marketing Specialization.

By the end of this guided project, you will be confident in running social media Ad campaigns using Canva. In this guided project, with the help of different practice activities we are going to learn how to create different ad campaigns using Canva.

By the end of this project, you will create a high-quality website with Wix. Wix is a free program that helps you design and build your own personalized website. This project will teach you how to maximize the design features of Wix to create a business website. Wix can help you to create a professional website to highlight your company’s brand, mission, and products/services. A strong online presence can help to solidify a company’s brand, attract new customers, and provide important information to the public. This project will walk you through the website development process with Wix from start to finish. From creating an account to launching your website, this project will cover it and get you on your way to better managing your company’s online presence and brand! Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this project, you will learn to use the Hootsuite Platform, you will explore the Hootsuite dashboard, and learn to integrate free apps into your Hootsuite dashboard to work them all together. You will learn to integrate Google Drive, Pixx.io, and Weather stream apps within the Hootsuite. You will learn to attach media and various format files from third-party apps to your social media post. You will also learn to schedule posts on a specific date and time.

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various players in a business ecosystem This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

By the end of this project, you will learn how to create an at-a-glance business page using the free version of Canva. An at-a-glance page or marketing one-pager is a single page that distills down what your company does and for whom. It can also be a single page about what a product or service does for specific target markets. You will be able to incorporate a color scheme, different charts, and other design elements for aesthetically pleasing and value added business marketing collateral. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create an at-a-glance business page from scratch. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.