Learners who complete the course will: - gain an understanding of different business models - learn strategies for naming their business - create customer personas - create their brand identity - create their Unique Value Proposition and learn how to make their business stand out from their competitors - know every step needed to build their website including best practices - production do's and don'ts for copywriting, photography and video - have a pre-launch checklist and website maintenance - gain foundational knowledge of marketing and pr - create a Pitch Deck about their business that they can deliver to potential partners and investors

In this 1-hour long project-based course, you will learn how to design a professional landing page with a lead magnet to collect email addresses from scratch. We will then use the Email Automation feature from Mailchimp to send an automated email with an option to download the Free lead magnet and a Call to Action to join a webinar where a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right. This guided project is beginner-friendly. You don’t need any experience in email marketing or graphic design in order to complete this project. I will teach you everything you need to know to complete this project. We will begin by creating a Mailchimp account and then explore the Mailchimp’s dashboard in detail. Most people have no idea about the level of resources that Mailchimp’s have. So we will explore all of these resources. Then, we will try to understand the fundamentals of landing pages, lead magnets and how to effectively design them for high conversion. We will then design our “Grow a list” landing page from scratch using beautiful stock images. Then in the final task, we will use the Email Automation feature from Mailchimp to send an automated email to the subscribers with the Free lead magnet and a Call to Action to join a Free Webinar. By the end of this project, you will have a high converting Automated landing page which you can post on your Youtube channel, Facebook groups, LinkedIn page or boost it through Facebook ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio. By the end of this course, you will be able to: • Structure campaigns in Meta Ads Manager • Identify the major components and elements of an ad in Meta Ads Manager • Build an ad that aligns with your marketing objectives and target it to your intended audience • Set a budget, placement, and schedule for your ads in Meta Ads Manager • Edit and troubleshoot your ads in Meta Ads Manager This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client. In this course I am offering you a methodology which you can easily put into practice. Then, as your needs change and grow, you might decide that you want to incorporate other techniques as well. I hope this course serves as a launchpad for you to go out and win new creative projects as well as make the ones that you are currently working on even better. And most of all, I hope you have FUN! Because remember, if you're not having fun, it's not worth it!

By the end of this project, you will be able to leverage a critical path approach to build a practical user experience map that identifies the key interaction moments that influence a customer’s success achieving the goals, so that resources can be strategically applied to the most critical touchpoints. To do this you will gain hands-on experience diagramming a user experience to identify a customer’s and brand’s critical path to success in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts.

At the end of this project, you will have all the basic skills to create a professional and attractive pitch deck to present your project using Canva, an online tool for creating and editing Marketing visuals. You will be able to create a credible presentation, which will attract your investors and preferred audience.

In this tutorial you will learn how to create and join teams using Canva. Note: This tutorial works best for learners who are based in the North America region. We're currently working on providing the same experience in other regions.

By the end of this project, you will create a product package design with mockups using Adobe Photoshop CC. Throughout the tasks, you will be able to use the vanishing point tool to insert designs on the mockup layer, use the wrap transformation to replace irregular shape mockup with graphic design. Also, you will be able to duplicate layers, relight mockup layers and add different shadow types. finally, you will export your design for final use. This guided project is for intermediate designers since we will develop from the basic knowledge of designing tools in photoshop like brush tools, Layer styles, and masks, also designers who are familiar with Perspective drawing This project will provide you with the ability to create a product design with mockups based on the amazing designing and transformation tools in photoshop which merge perspective and standard transformation environment. Knowing how to make package designs using mockups enriches your designing career in many promising fields like Retail Business, Advertising, Printing and packaging, and of course Social media!

This course helps you prepare for the Meta Marketing Science Certification exam. You’ll be guided through scheduling and taking the exam through Meta Blueprint. You’ll get access to the study guide and other resources to help you prepare to take the exam. This course is only accessible to learners who have successfully completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), course 3 (Statistics for Marketing), course 4 (Data Analytics for Marketing) and course 5 (Marketing Analytics with Facebook) in this program.