Tableau is widely recognized as one of the premier data visualization software programs. For many years access to the program was limited to those who purchased licenses. Recently, Tableau launched a public version that grants the ability to create amazing data visualizations for free. Account members can also share and join projects to collaborate on projects that can change the world. In this project, we will learn how to create an account, how to upload and work with diverse data sets, and how to analyze marketing spend within Tableau. Learning to use this in-demand tool has applications in Marketing, Finance, Operations, Sales, and many other business functions. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will create Motion graphics for websites using Adobe Illustrator CC. Throughout the tasks, you will be able to design your motion graphics, prepare them for animation, create shape tweening keyframes, work with Artboard sequences, and finally, you will export your design for final use. This guided project is for Intermediate designers since we will develop from the basic knowledge of Motion and Designing concepts. Also, we are going to use designing tools in Illustrator like Shape tool, Drawing pen tool, Artboards ,and Masks. This project will provide you with the ability to create Vector Look Motion graphics for Websites Using Adobe Illustrator which merges the power of Vector-based designing and Tweening concepts that can be applied with the Artboards feature that is available in Adobe illustrator. Knowing how to create Motion graphics with Adobe Illustrator opens a wide door of opportunities for you. especially for promising fields like Retail Business, Advertising, or Digital Marketing! Adobe Illustrator is a very powerful Vector-based designing and illustration tool with multiple built-in vector-based features and tools which can elevate your production, especially with the clean and sharp look that Illustrator provides added to the new web-oriented features. Illustrator also is compatible with all other Applications from Adobe which makes the integration more efficient and effective

After completing this guided project, you will be able to access and use Facebook Audience Insights to better market your business on Facebook and reach your desired target group. The goal of this project is to familiarize yourself using the Facebook Audience Insights tool. By achieving this goal, you will be able to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is finding creative ways to attract the attention of social media users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. Later, I will introduce you to Facebook Insights. Facebook Insights is a very powerful Facebook marketing analytics tool. It offers a wealth of data to help you understand more about the users who visit your Facebook Page and your target audience.

The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace. We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement.

You live a hands-on life, and you intend to continue doing so! That is why I guess you already have checked where the QR-code (the logo) for this course leads to, right? And it is in this kind of setting that you prefer hands-on learning. Things you can do, already today are something you value. You actually did not start this course when enrolling in it. You started it long ago, either as a customer somewhere, or just maybe thinking about marketing for some time. Or maybe you are already working in marketing for yourself or maybe your own company. In all these situations what matters is action. Action that contributes to your marketing journey. This is the reason why we will start of with a situation “as if” you were starting up the sales process in a company where no previous customers existed. Gradually your sales efforts give results, you get customers, and handling the market expansion becomes important. If somewhat lucky, in practice that is the way it goes. The course begins with the art of cold calling (attacking the ones that did not know you exist - the most tricky ones) and analyzing the potential customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy, and market expansion. It is normally in that order it develops in practice. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing, and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory. All of them are hopefully practically useful for you already today. On one hand, this is a basic course. There is far more in this than we are able to cover here. But the Marketing Strategy for Entrepreneurs course will prepare you for some of the most common marketing and sales efforts needed for technology-based companies. Later on, you will learn more. Maybe here or somewhere else. Hope you enjoy it. Good learning has to be fun! So if the course is not fun enough for you: Please let us know!

Zapier is the industry leader in task automation and gives users the ability to not only organize but to automate social media posting about a new YouTube video upload. By the end of this project, you will be able to set up an account with Zapier. You will learn how to connect your YouTube Channel to Zapier and then send out automated social media messages to your owned social media accounts whenever a new video is posted. This will save you time and allow you to share your video content with your audience immediately - rather than when you remember too! Zapier is the industry leader in task automation and gives users the ability to not only organize but to automate social media posting. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will learn how to create a Mood Board from scratch using the free version of Canva. Mood boards are physical or digital collages that arrange images, materials, text, and other design elements into a format that’s representative of the final design’s style. Mood boards can be used for creating brand designs, product designs, website designs, and pretty much any other type of design project. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create a Mood Board template for your next visual experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

At the end of this project, you will have all the basic skills to retouch and modify your images professionally using Canva, an online tool for creating and editing Marketing designs. You will be able to use the various image editing tools offered by Canva. This project is intended for beginners, people who have no knowledge of graphic design and especially those who would like to edit and retouch images in a professional and artistic way.

Good data collection is built on good samples. But the samples can be chosen in many ways. Samples can be haphazard or convenient selections of persons, or records, or networks, or other units, but one questions the quality of such samples, especially what these selection methods mean for drawing good conclusions about a population after data collection and analysis is done. Samples can be more carefully selected based on a researcher’s judgment, but one then questions whether that judgment can be biased by personal factors. Samples can also be draw in statistically rigorous and careful ways, using random selection and control methods to provide sound representation and cost control. It is these last kinds of samples that will be discussed in this course. We will examine simple random sampling that can be used for sampling persons or records, cluster sampling that can be used to sample groups of persons or records or networks, stratification which can be applied to simple random and cluster samples, systematic selection, and stratified multistage samples. The course concludes with a brief overview of how to estimate and summarize the uncertainty of randomized sampling.

By the end of this project, you will be able to conduct a 5 Whys Analysis to engage in a focused discussion to uncover why a problem exists, identify the core issue that can be addressed, and arrive at possible solutions. To do this, you will gain hands-on experience applying the 5 Whys brainstorming strategies while you visualize the results in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.