In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.

In this hands on project, we will take a look at the different types of Facebook ads you can run as a person or as a business and how to select the one that best fits your business goals.

After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the average Facebook user. By achieving this goal, it will be possible to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. We will create our own Buyer Persona, which will serve you as a template for future projects. Later, I will introduce you to Facebook Insights. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page and your target audience.

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.

Al final de este proyecto, creará diseños de imágenes utilizando Canva. A lo largo de las tareas, podrá editar fotografías, utilizar tipografías, colocar elementos de diseño y contenido y finalmente, su publicación en redes sociales. Este proyecto guiado es para aquellas personas interesadas en mejorar su imagen o su emprendimiento en redes sociales a partir de una herramienta accesible como Canva. Además, vamos a comprender herramientas de diseño, utilización de plantillas, elementos y textos. Este proyecto le proporcionará la capacidad de crear posteos y storys para redes sociales utilizando Canva, que combina la flexibilidad del diseño de plantillas con la capacidad de edición del mismo. Saber diseñar imágenes para redes sociales con canva te abre una gran posibilidad de crecer profesionalmente, puede ser un acercamiento al mundo laboral del diseño ¡especialmente en campos prometedores como publicidad, marketing digital o community manager! Canva es un software y sitio web de diseño gráfico simplificado. Es accesible y utilizado del mismo modo por diseñadores como por personas que no forman parte del mundo del diseño. Sus herramientas se pueden utilizar tanto para el diseño web como para los medios de impresión y gráficos.

By the end of this project, learners will have an understanding on how to create an Instagram Business account. According to Facebook, “with a business account, you'll be able to access insights that can help you understand who is engaging with your business on Instagram. You also have access to the Professional Dashboard, where you can track your performance, access and discover professional tools, and explore educational information curated by Instagram.” Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.

By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook in Easil to promote your business. An essential role of your social media marketing strategy is to establish your online identity and appeal to your users. In this guided project, we will use the free version of Easil. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value-added business marketing collateral. We can use Easil to complete this project because it provides all the tools you need to create organized and visually appealing products while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create social media stories to advertise your brand or products.

By the end of this project, you will have learned how to create Facebook graphics to advertise your business on social media using the free version of Visme. Visme is a web-based graphic design platform that allows users to create professional visual content for both private and business purposes. You will learn to optimize your social media marketing strategy and to effectively advertise your brand on Facebook. We can use Visme to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration.