By the end of this project, you will learn how to create groups in Canva, in which you can collaborate with your team and work together on projects. This guided project is an introduction to Canva teams and is designed for people who would like to work as a team in Canva and create projects together. Canva is a web based graphic design platform that allows users to design a big variety of projects, for both virtual and print use. After completing this project, you will be able to incorporate a color scheme, images, and other design elements to your designs for aesthetically pleasing and value added business marketing collateral. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas as a team and utilize graphic design tools to create visually appealing products that your clients will love.

In this 1-hour long project-based course, you will learn how to build a Facebook shop, customize it and list products on it. You can use your existing Facebook page or create a brand new page for the purpose of this project. I will guide you step by step throughout the entire process of setting up a Facebook shop. We will also explore and choose an appropriate checkout method. By the end of this project, you will be confident in selling your products through Facebook shops. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This project allows you to discover Creately, an online software to design Infographics. You will understand the various features of the platform and be able to create personalized and professional infographics for your business. You will have all the basic skills to use Creately easily and quickly to create infographics for your brand.

At the end of this project, you will have all the basic skills to use Piktochart, a software and online tool for creating and editing infographics and Marketing designs of all kinds. You will be able to discover in detail the different features of the platform, and will be able to test its graphical content creation tools for the first time. This project is for beginners, people who have never used Piktochart. It is ideal for those who would like to use Piktochart for their professional projects.

This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will learn top tips for an effective digital marketing campaign and how to plan and evaluate social media campaigns to maximize business opportunities. You will develop a practical understanding of the planning process of a social media campaign, and how to effectively use paid, earned and owned media in your digital marketing. You will also consider the role of influencers in your marketing, explore viral marketing, paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign. At the end of this elective course, you can apply and practice what you have learned by working on a digital marketing campaign. This course is one of three elective courses complementing the 10,000 Women core collection. It is a great introduction or follow up to the Fundamentals of Sales and Marketing course with Goldman Sachs 10,000 Women in the core collection but you may choose to take any additional courses to suit your needs. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

By the end of this course, you will create a marketing ready brand kit for a business. You will take a closer look at the free tools provided in Canva in order to create your brand kit. You will be able to incorporate a complete business style guide in order to create brand recognition as part of your multi-media marketing strategy. This course will include step by step guides to building an easily accessible style guide, creating folders for project organization, and building branded templates to add to your brand kit. You’ll have media that is ready for print or posting in your brand kit. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships. Lastly, we’ll talk about social media influencers and if working with influencers is the right tactic for your communication goals.

At the end of this project, you will have learned everything you need to know about billing and payment on Pinterest. You will have learned how to set up billing information and what different payment options Pinterest offers. Additionally, you will learn how to set up a payment schedule.

By the end of this project, you will have learned how to use Easil to promote and advertise your business. Today, you will create simple projects using the free version of Easil. We will both use templates, and create designs from scratch. Easil is a web based all-in-one tool that helps you create visual content online. Learners can easily create and implement creative edits with online design tools to use when marketing their business. We can use Easil to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration.

By the end of this project, you will be able to use a Lean UX Canvas for User Centered Design to support efficient experimentation to rapidly deliver improvements in product and process design. To do this you will gain hands-on experience working in the Miro online visual collaboration platform for teamwork where you will leverage agile principles and the Lean UX Canvas to dissect and solve business problems. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.