By the end of this project, you will explore Public Speaking using Canva to create a structure for an efficient speech to present your projects or ideas. You’ll be able to explore models and structure to feel confident in your public speaking competence and implement those skills in your life during dissertations, while pitching to your clients or while performing a TED talk, why not. Public speaking has traditionally meant the act of speaking face to face to a live audience but today includes any form of speaking to an audience, including pre-recorded speech delivered over great distance by means of technology. Nowadays public speaking has been transformed by newly available technology such as videoconferencing, multimedia presentations, and other nontraditional forms, but the essentials remain the same. Being used for many different purposes, usually it crosses teaching, persuasion or entertaining, there are different approaches and techniques related on how to master public speaking. Canva is a graphic design platform, used to create visual contents such as social media graphics, presentations, posters, documents...The users can create their own graphic or choose from many templates ready to use. The platform is free to use with optional paid subscriptions for additional functionality. This guided project is for students, graphic designers, or the general public who are familiar with Canva and want to explore its tools to create a speech structure while improving their knowledge on public speaking.

After successfully completing this project, you will have created a visually appealing flyer using Microsoft Word. While building a flyer, you will use various features in Word. You will use the Insert feature to insert a picture in a document. Other features you will use include applying styles to text and pictures. You will insert a numbered list, convert it to a bulleted list, and then modify the bullets. You will also discover how to apply a theme to a document.

By the end of this project, learners will know how to get started with Facebook Business Manager. According to Facebook, “Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.” By the end of this project you will know how to create a Facebook page, a Facebook Business page, and understand how to effectively manage your Facebook Business page using Facebook Business Manager. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.

In this 1-hour long project-based course, you will learn how to create different Social Media graphics using Canva. We will use the Canva platform to create social media graphics using built-in templates and also from the scratch. This course includes Canva introduction, exploration of Canva dashboard, you will learn to use different elements from Canva, creation of social media posts using built-in templates, and from the scratch. You will also learn how you can download free images from third-party sites like Pixabay. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be prepared to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify common strategies for building customer loyalty in e-commerce - Understand how to successfully manage client relationships and measure satisfaction - Monitor an e-commerce store’s performance - Update an e-commerce store based on data - Complete a portfolio scenario to prepare for job interviews - Find, apply for, and prepare for interviews and jobs - Put together a portfolio and/or resume to present to employers

By the end of this project, you will create an ebook template and a logo for digital products using the free version of Visme. Your new acquired skills will help you market your business and sell your products in the marketplace. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. We can use Visme to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools. This course will include intermediate to advanced level skills. Creating high quality digital products is the perfect way to showcase your design expertise and build business without a large investment. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this project, learners will know how to find a job and submit a proposal in Upwork as a freelancer. Upwork is a platform for freelancers to find and communicate with clients for different projects. Learning how to find a job and submit a proposal in Upwork is beneficial for freelancers to find new clients and have a consistent workflow. We will find a job in Upwork from a client looking for a freelancer to complete a project. We will then fill out the terms section on the proposal. The terms section is the pay we will be requesting from the client. After that, we will write a cover letter for the proposal for the job. Then we will use the boost feature in Upwork to finish and submit the proposal. Finally, we will see how we find our submitted proposal and how we would communicate with the client.

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization.

The process that marketing and communications teams undertake to post on social media is a common tripping point for many companies. Most companies want to include creatives and managers in the process to ensure the best possible outcome. Staying aware of what is done and not done, what is ready for review and or posting, when and if revisions are requested and other steps are important to ensure timely, accurate, and impactful posts. Getting there is the tricky part. In this project, the learner will learn how to create an approval process that not only informs the stakeholders of project progress but also sends reminders and updates when deadlines are missed. Note: This course works best for learners who are based in the North American region. We’re currently working on providing the same experience in other regions.