In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder").

In this 1-hour long project-based course, you will learn how to set up Google Analytics for web sites and particularly for single-page web applications/websites. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this 2 hours project you will learn how to build custom regional reports with Google Analytics. You will familiarize with Google Analytics and its usage, create a marketing custom regional dashboard with table and graph widgets, customize a standard geo report and scheduled the report you have designed to be sent monthly via email to a distributed regional marketing team.

By the end of this project, you will be able to map engagement to visualize and understand the factors that influence the user’s experience. To do this you will gain hands-on experience mapping the brand engagement activities that support and influence the user’s perception of their experience, so that opportunities for meaningful engagement can be maximized in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

At the end of this project, you will have all the basic skills to discover Wix and its features in detail. Wix is a tool that allows you to create, manage and grow your web presence. You will know how to use Wix for the first time, with ease. This project is for beginners, who have never used Wix before and would like to use Wix to build a website.

Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process. Therefore, the expected outcomes of this course focus on the transition from traditional to strategic sales planning, by discussing and applying the concepts recommended to support the development of the strategic guidelines. The concepts, models, tools, and techniques discussed and practiced during the course focus on the improvement of value creation from the sales function empowered by intelligence analysis, a process which typically applies in the strategy analysis front. The discussions go through how intelligence analysis can support the sales function, by providing methods to connect strategy to marketing and sales planning processes. In this course, the primary learning outcome is the ability to apply intelligence analysis to support sales planning process, and by being able to do this, you’ll improve your competencies and skills to support sales planning with a strategic approach. You’ll develop a final assignment at the end of the course, and it is designed from an adapted real-life business case. The challenges of the case comprise the business context, through which you’ll apply the conceptual framework discussed during Course 2. The outcomes of your analysis on the assignment case will be evaluated through a peer-review process.

You are in a digital age, in which we can do everything manually and on paper, but we can also expand our opportunities to the other side of the world. That's why Adobe Portfolio is available to everyone. This application expands our options to the digital age, which today can provide work anywhere in the world. A digital portfolio is a perfect brief for any content creator. You will learn how to create our digital portfolio in the Adobe Portfolio app during this training. This portfolio will allow you to demonstrate your skills and knowledge. You will be able to focus on a single design or vary the design forms to illustrate the level of expertise. Adobe Portfolio contains all the tools you need to design a high-quality portfolio. From adding photos, texts, videos, and images of projects you have done or must do in the future. This tool will allow you to add design, color, and art. You will be able to choose different fonts, and you will develop a fantastic portfolio. In this project, you will learn about the tools and the primary use of each one so that you can create unique digital portfolios in the future. You will be designing a portfolio during this project, and we will be visualizing the different options available on the platform.

During this project, you will be able to create a customer satisfaction survey in a single click with Typeform, which is an online form creation tool that will simplify the conception of different forms dedicated to data collection. You will be able to assess the degree of satisfaction of your target, which will allow you to take the necessary business actions afterwards. This project is for beginners and people who want to create a customer satisfaction survey.

This 2-hour long project-based course is an introduction on how to create and design a landing page using MailChimp. Collecting the details of marketing prospects for marketing purposes online starts with a well designed landing page. This course will take you through creating one on MailChimp. MailChimp is an email service platform and autoresponder for email marketing. By the end of this project, you will create and launch a live-on-the-web page people can sign up on. When you are done with this, there is a Capstone task you can take to ensure you picked up all the lessons from this course. Note: If you don't have a MailChimp account, you will need to create one to be able to complete the content.