After successfully completing this project, you will have created a visually appealing newsletter using Microsoft Word. While building a newsletter, you will use various features in Word. You will use the Insert feature to insert a header, a drawing and a picture in a document. You will create a drawing with shapes and text. Other features you will use include applying picture styles and applying a filter to a picture search. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will be able to design a service blueprint that serves as a point of shared understanding, informs a smooth service process, and collects quantifiable metrics to identify opportunities for continuous improvements. To identify UX opportunities with a service blueprint visualization, you will gain hands-on experience applying design thinking, user interface knowledge, context from each step of the customer experience, and business intelligence integrations in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

At the end of this project, you will have all the basic skills to create a Business proposal using Visme, an online tool for designing and editing Marketing visuals. You will be able to design a professional Business proposal in which you describe your company and your offer in detail. This project is intended for professionals of all levels, small and medium-sized businesses, people who have never used Visme to create business content. It is ideal for those who would like to use Visme for their professional projects.

By the end of this project, you will have learned how to create and design simple projects using the free version of Visme. Visme is a web based graphic design platform that helps you create visual content online. This project is an introduction to Visme and is directed towards learners who don’t have any experience using the platform Visme. Learners can easily create and implement creative edits alone or as a team with online design tools to use when marketing their business. We can use Visme to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration.

At the end of this project, you will have all the basic skills to create several professional designs to raise awareness of climate change and encourage your audience to embrace sustainable development using the Canva platform, an online tool to create and edit marketing visuals. You will be able to create customizable graphic designs using the various design tools offered by Canva.

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success.

In this project learners will get experience researching and implementing strategies to further target their desired audience in a twitter followers campaign. Targeting these specific desired followers will greatly increase the effectiveness of their followers campaign.

Adobe Illustrator can be a useful tool in creating digital graphics, but it can also be an overwhelming program to learn how to use. In this guided project, learners will walk through a step by step process to gain the basics of using type and fonts in Adobe Illustrator. First, learners will discover the basic tools used for editing type and font in Adobe Illustrator. Then, learners will walk through the basics creating and editing type. Next, learners will gain an understanding about how fonts are used and manipulated in basic and then more advanced manners. Finally, learners will be guided through some advanced type and font features in Adobe Illustrator. Learners will finish this guided project with the skills to import, create, and edit numerous fonts and type in Adobe Illustrator.

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing.

After completing this project, you will have learned how to optimize your social media strategy to better reach your target audience on Instagram. The goal of this project is to improve and optimize your Instagram Business profile in order to attract users. An Instagram Business Account allows you to advertise your business on the social media platform Instagram by publishing and sharing ads and photos with your target group. Today, you will learn various techniques that will help you improve your Instagram Business profile and successfully advertise your brand on Instagram. We will therefore access and use the graphic design platform Canva. Users of social media platforms are constantly overwhelmed by the amount of social media content they see every day. In order to make your business stand out and attract users, creativity is key!