In this project-based course, you will learn how to create your first automated email using MailChimp.You will learn to use an automation tool from Mailchimp to send emails to newly added subscribers. You will learn to create a signup form in Mailchimp and we will automate the process so that whenever a new user subscribes to the email list , he/she will receive the email immediately.By the end of this project, you will create a fully automatic process to ensure that people who sign up through the form receive an automated response. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and follow the best product design and development processes. While designing a great user experience can be a lengthy and expensive process, there are approaches to doing it faster and smarter, without compromising results. This essential product management course explains key design thinking principles around personas, story mapping, and prototyping. Product managers need to know and appreciate product designer tools and processes. By combining these principles with good scrum processes, you’ll learn to create great products that don’t sacrifice design for functionality or feasibility. This course enables students to transition from ideas to prototyping and concept testing of their products and services. Students learn how best to effectively translate ideas into marketable offerings so that the best product and service ideas are harnessed and create real value for customers and the organization. Emphasis is placed on an integrated and interdisciplinary approach to engineering design, concurrent engineering, design for manufacturing, industrial design, and the business of new product development. Topics include design methods, modeling and simulation, material and manufacturing process selection, platform and modular design, mass customization, planning and scheduling.

In this course, you will focus on reshaping digital consumer search. In particular, you will gain an understanding of digital marketing strategy planning and development. By the end of this course, you will have developed your understanding of key topics such as; the importance of a digital marketing strategy, the effects of digital disruptors, SWOT analysis in digital marketing, segmentation, targeting and positioning as well as the role of the marketing mix in digital marketing strategy. Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing. You will be asked to analyse how successfully the company has implemented these topics and identify areas that can be improved. You will have the opportunity to apply your knowledge by creating your own digital marketing strategy plan in the end-of-course assignment. Completing this course will count towards your learning in the Digital Consumer Search and Marketing Specialization.

This project allows you to discover Mural, an online platform to work in teams remotely and share information. You will understand the various features of the platform and be able to organize your ideas or business information. You will have all the basic skills to use Mural and to visually organize your information.

Adobe Illustrator can be a useful tool in creating digital graphics, but it can also be an overwhelming program to learn how to use. In this guided project, learners will walk through a step-by-step process to gain the basics of drawing with shapes and lines in Adobe Illustrator. First, learners will discover the basic tools used for drawing straight line segments in Adobe Illustrator. Then, learners will walk through all of the other types of line segment tools and their features. Next, learners will gain an understanding of how to edit paths created in Illustrator. Then, learners will move on to drawing shapes in Illustrator. Finally, learners will be guided through some advanced features to edit and combine shapes and lines to make more complex, unique shape designs. Learners will finish this guided project with the skills to draw, edit, and manipulate many shapes and lines in Adobe Illustrator.

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments.

In this course, you will focus on measuring the effectiveness of a digital marketing strategy through marketing analytics. By the end of this course, you will have developed your understanding of key topics such as; owned and earned social media, web analytics, social media landscape analysis, crisis management, product lifecycle and Return on Investment (ROI). Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing. You will be asked to analyse how successfully the company has implemented these topics and identify areas that can be improved. You will have the opportunity to apply your knowledge by analysing the effectiveness of a company's digital marketing strategy in the end-of-course assignment. Completing this course will count towards your learning in the Digital Consumer Search and Marketing Specialization.

Typeform is an online SaaS company that specializes in dynamic form building and online surveys. Typeform is used by large corporations and small businesses for a variety of different business operations. You will see Typeform used in analytics & reporting, collaboration, customer support, email marketing, lead generation, and so much more. Typeform works in conjunction with several well-known apps to seamlessly inegrate into your marketing & sales environment. By integrating Typeform into apps you’re currently using you will expand your business’ capacity for growth. This project is an introductory level course intended for business professionals who would like to collect employee feedback using interactive forms. The project will focus on the basics of creating an interactive form. We will learn about the different types of questions available, themes. and sharing our survey. At the end of the project the learner will be able to design their own professional dynamic form for collecting employee feedback. This project will talk briefly about sharing the survey with respondents. The focus of this project is helping learners to begin the process by familiarizing them with the platform and creating the survey using features available in the free version. Typeform values its user’s security and understands the need for rigorous security measures. Their infrastructure is hosted via Amazon Web Services (AWS) on servers located in Virginia and Frankfurt, Germany. You can view Typeform’s full security policy here: https://help.typeform.com/hc/en-us/articles/360029259552-Security-at-Typeform

This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies. From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction. The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise. This course is available in English.

By the end of this project, you will learn how to use and navigate the Easil website and you will create an Instagram post using the free version of Easil. You will also learn how to modify a template in Easil to create an individual project. Your new acquired skills will help you market your business and products on social media. Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this project, learners will create edited social media photo posts using the free version of Easil. Easil is a web based all-in-one tool that helps you create visual content online. Learners can easily create and implement creative edits with online design tools to use when marketing their business. We can use Easil to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.