By the end of this project, you will create a customized email for a business marketing campaign using a free version of Mailchimp. You will be able to create an interactive email complete with a call to action that is professional and engaging to your audience. You’ll set up an email campaign as one of several powerful digital marketing campaign tools available in Mailchimp.

By the end of this project, you will learn how to design your virtual classroom using Canva. We will create a Zoom virtual background for your classroom and a virtual classroom design for your learning platform. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create your virtual classroom. This project will include intermediate to advanced level skills using the free version of Canva. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: 1. Situation Analysis for their chosen company or brand. 2. Marketing Mix Analysis for their chosen company or brand. 3. Cross Country Innovation Plan when expanding abroad. 4. Cross Industry Innovation Plan when sourcing ideas or expanding into another industry. All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly." You will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide you an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. You will be required to also choose another industry (from the ones covered in the Specialization: B2C, B2B, Healthcare, Hospitality, Entertainment, Sports) when developing your Cross Industry Innovation Plan. For example, if you work for a company in the Healthcare industry and have analyzed that company, you should then conduct a Cross Industry Innovation project using concepts from a different industry such as Entertainment.

Visualizing data is an in-demand skill in many areas of business but particularly in digital marketing. With more and more data available to digital marketers, explaining what to do with it thru well-crafted visualizations shows not only prowess in a data language, but a keen insight into customers and what they are looking for in the products and services we provide. In this project, learners will learn how to create tables, line graphs, bar charts, and scatter plots. We will walk thru each visualization simply and then with a slight uptick. We will learn Python syntax, and other helpful Python do’s and don’t’s along the way

By the end of this project, you will learn how to create Social Media ads with Canva to promote your business. An essential role of your social media marketing strategy is to establish your online identity and to appeal to your users. In this guided project , we will use the free version of Canva. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. We can use Canva to complete this project because it provides all the tools you need to create organized and visually appealing products while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create social media ads to advertise your brand or products on different social media platforms.

By the end of this project, you will know how to use Easil to digitally promote and advertise your business on Social Media. You will have learned how to create a Facebook Ad and a Facebook Cover with help of Easil. We will both use templates, and create designs from scratch. Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this course, learners will create edited social media photo posts using the free version of Easil. Easil is a web based all-in-one tool that helps you create visual content online. Learners can easily create and implement creative edits with online design tools to use when marketing their business. We can use Easil to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

At the end of this project, you will be able to create e-learning content for your students with Canva's features for educators. You will be able to create several educational content with Canva for free. Canva is a multi-functional platform that will make it easier for you to create graphic designs. With this project, you will be able to use a new Canva program that allows teachers to create, publish, and share teaching models on Canva with your students. This project is for educators and teachers, who would like to use Canva to create educational content for their students.

By the end of this project, you will be able to leverage User Experience building blocks to map, design, and manage the User Experience. To do this you will consider the fundamentals of User Experience and User Interface design while gaining hands-on experience exploring, accessing, and installing building block components in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

'Getting Started with Adobe Spark' guided project is for anyone who wants to learn how to create visual content online using Adobe Spark design app. By the end of this project, you will learn the editing features of Adobe Spark and will be able to use the Adobe Spark design app to create content for social media, web, and print. In this project, you will work on a digital flyer for a virtual conference, practice using editing tools, and add animation to the social media content.

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.