By the end of this project, you will be able to apply design principles and customer-centric thinking to turn a wireframe flow visualization into a clickable prototype to accelerate development and achieve high user acceptance. To do this, you will gain hands-on experience applying design thinking, user interface knowledge, and context from each step of the customer journey while leveraging integrations in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization.

In this course, you will learn about Artificial Intelligence and Machine Learning as it applies to HR Management. You will explore concepts related to the role of data in machine learning, AI application, limitations of using data in HR decisions, and how bias can be mitigated using blockchain technology. Machine learning powers are becoming faster and more streamlined, and you will gain firsthand knowledge of how to use current and emerging technology to manage the entire employee lifecycle. Through study and analysis, you will learn how to sift through tremendous volumes of data to identify patterns and make predictions that will be in the best interest of your business. By the end of this course, you'll be able to identify how you can incorporate AI to streamline all HR functions and how to work with data to take advantage of the power of machine learning.

In this project you will learn step by step how to design a presentation using PowerPoint 365 aimed at business. At the end of the project you will have the tools and understand the steps to use and modify your PowerPoint presentation slides. You will be able to create a presentation using a specific theme, formatting and text and images and tables that explain in a creative way the topic you will present.

This course has been designed to help leaders, like you, learn how to effectively navigate the challenges of significant organizational disruptions. As a participant in this course, you’ll discover why an understanding of various stakeholder perspectives can inform and dramatically improve a leader’s response to events that threaten an organization’s very survival. This course is also about understanding and developing individual and organizational resilience—the ability to anticipate potential threats; to cope effectively with adverse events when they occur; and to adapt to changing conditions, ensuring a viable path forward for yourself, your team, and your organization. These topics are particularly relevant in the wake of the global COVID-19 pandemic. Many course examples will reference lessons leaders around the world have learned during this far-reaching healthcare crisis. During the eight course modules, which are distributed over four weeks, participants will explore topics such as: Why the VUCA world is making crises more common; Characteristics of resilient organizations and ways to increase resilience; Stakeholder value propositions and how these are threatened during a crisis; Organizing frameworks for estimating the types of crises an organization might encounter; the Unique and challenging nature of the crisis environment; the Fundamentals of crisis leadership; and Building a plan to prepare yourself, your team, and your organization for your next major crisis—which, in today’s world, is not so much an “if”, as a “when”. Professor Mike Barger, your faculty member for this course, has served as a TOPGUN instructor in the United States Navy and as a founder and executive at JetBlue Airways. His professional experience has helped him learn a great deal about crisis leadership and to gain a true sense of what it means to be resilient. Throughout the course, Professor Barger will draw upon many practical examples that will make the content of this course easy to appreciate, understand, and translate into practical lessons that you will be able to apply immediately at your organization. Crisis leadership is a topic that’s exciting, daunting, and almost impossible to master. With some time and effort over the four weeks of the course, however, you can develop an exceptional set of crisis-leadership tools that will serve you well throughout your professional career.

Businesses are currently dealing intensively with digital transformation. Blockchain has a major impact on the design and implementation of digital business processes in many application areas such as the Internet of Things, the Smart Grid, supply chain, and many more. In this MOOC you will learn the basics of blockchain technology, as well as many examples of best practice business applications. Course chapters: * Blockchain characteristics * Blockchain automation * Identification of opportunities * Platforms * Transformative potential * Blockchain integration challenges * Decentralization & trends

Project Management: Foundations and Initiation provides students the foundational knowledge of how engineering projects are managed and initiated. Project managers are responsible for project scope, stakeholder management, effective communication, and team leadership. In this course, you will develop introductory skills needed to manage traditional engineering projects, along with tools needed to engage stakeholders and build diverse teams. This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder. Logo image courtesy of Jehyun Sung, available on Unsplash at https://unsplash.com/photos/6U5AEmQIajg?utm_source=email&utm_medium=referral&utm_content=photos-page-share

When faced with a complex and ambiguous work environment, how do you, as a potential leader, envision the future? How can you deliver on your vision in a way that conveys meaning and drives positive change within your organisation? In this course you will explore how leaders can create a compelling vision and communicate it, and how they create meaning and make work more meaningful. You will look at the role the brain and the body play in processing meaning, and how this can inspire your employees to follow you and your vision. This course will also teach you how to develop meaningful brand identity and the role it can play in clarifying and reinforcing your leadership vision within your organisation, for your partners and for your customers. You will discover that meaning crosses into almost every aspect of management. Finally, you will better understand how social and cultural factors can influence what you can achieve and your limitations when seeking to create meaning.

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers. In Analytic Methods for Survey Data, learners will become familiar with established statistical methods for converting survey responses to insights that can support marketing decisions. Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling. These techniques are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques to develop a marketing strategy. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course. Note: This course would require using XL Stat, an Excel Add-on that students would need to purchase. XL Stat offers a 30-day free trial, so students could complete this course without incurring additional expense.

Remember to get your voucher before starting the course to earn your Brightline® Initiative certificate using this link: https://www.coursera.org/promo/brightlinepromo. In today’s competitive business environment, organizations are facing unprecedented levels of change and disruption. Only 1 out of 10 executives based on a global survey admit that their organizations successfully deliver all of their strategic initiatives. This course will help you as a leader of your organization to bridge the costly and wasteful gap between strategy design and delivery. You will learn how external and internal factors impact the organizations’ capability to implement strategies. You will understand Brightline’s 10 Guiding Principles and see how these can help bridge the strategy-implementation gap based on real-world examples from the profit-, non-profit- and government sectors. We bring you interviews from global leaders and experts to share their experiences and examples in strategy implementation. You will also analyze a fictional case and create a strategic action plan following the Brightline’s 10 Guiding Principles. After completing this course, you will comprehend how the 10 Guiding Principles can address and resolve your organization’s challenges to successfully achieve its strategic goals.