In this 1-hour long project-based course, you will learn how to identify the concept of business digital transformation, as well as the different types of business digitization, how to determine the role of customer support in your company and identify the customer support processes, how define Customer Relationship Management (CRM) and interpret the importance of using it in your business context and how to customize your own CRM using the HubSpot CRM tool. It will also give you the know-how of evaluating the alignment between your customer support digital transformation and your existing business strategy. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this foundational course, you will immerse yourself in the idea of building effective team cultures. You will explore different facets of team culture that are at the root of effective teams. You'll learn more about cultures of safety, engagement, and growth, so that you can lead your teams toward cultures that facilitate the most effective teamwork. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

By the end of this guided project, you will be fluent in creating Program Gate Review artefacts for the Planning Phase for diverse programs. You will utilise a logical diagramming plan in an agile environment to develop the solution. This will enable you to identify and classify the required components for phase reviews. Furthermore, it will help develop a structural model for learning about the field of Program Management. If you are interested in building up the knowledge leading to this guided project, the following is the link to: [ Developing Programme Management Blueprint with ClickUp] https://www.coursera.org/projects/program-blueprint [Advanced Programme Planning Phases Framework in ClickUp] https://www.coursera.org/projects/program-advanced-planning This Guided Project is essential for individuals wanting to learn about the field, or looking to transition into working in Program Management. This guided project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in an agile environment with ClickUp to engage in a hands-on learning experience.

This Course includes basic information on procurement, Importance of the procurement organization and its’ role in the organization, cost vs. value, processes such as the use of RFQ, RFP, RFX, Differences between direct and indirect procurement, and Stakeholder management The course will supported by videos, readings and a required case that will be assessed by a peer review. In addition, a Practice Assessment (multiple choice) is available to the student. This should be helpful as there is a Final Assessment (40 Multiple Choice) at the end of the specialization in Course 7 that is required to obtain the certification.

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project. By the end of this course, you will be able to: • Establish and manage a social media presence • Create a Facebook business page and an Instagram account for business • Understand how and why to create content for social media • Create a brand, tone, and voice for a social media presence • Manage a content calendar for your social media presence • Evaluate the performance of your content on social media and to iterate and optimize the performance • Create a content calendar for your social media presence • Manage social media content using real world data This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners already completed course 1 (Introduction to Social Media Marketing) in this program.

In this course, you will discover AI and the strategies that are used in transforming business in order to gain a competitive advantage. You will explore the multitude of uses for AI in an enterprise setting and the tools that are available to lower the barriers to AI use. You will get a closer look at the purpose, function, and use-cases for explainable AI. This course will also provide you with the tools to build responsible AI governance algorithms as faculty dive into the large datasets that you can expect to see in an enterprise setting and how that affects the business on a greater scale. Finally, you will examine AI in the organizational structure, how AI is playing a crucial role in change management, and the risks with AI processes. By the end of this course, you will learn different strategies to recognize biases that exist within data, how to ensure that you maintain and build trust with user data and privacy, and what it takes to construct a responsible governance strategy. For additional reading, Professor Hosanagar's book "A Human’s Guide to Machine Intelligence" can be used as an additional resource for more extensive information on topics covered in this module.

This is Class 2 of the MOOC Specialization, Become a Sustainable Business Change Agent. In this class you will learn more change agent skills and hear from people who have made changes in their organizations. You will also learn more about green design and sustainability reporting. The skills from this class will help improve products and services in your company or help the company issue its first, or an improved sustainability report.

This course covers communication skills that engineering leaders use every day to motivate, inspire, and support the people in their organizations. Speaking and writing are basic leadership communication skills. (We covered these topics in the Specialization course 1 and 3.) However, leaders also need to be skillful interpersonal communicators. Modern business requires communication skills that are effective across cultures, generations, and genders. Communication is also a key skill in building your personal brand. Leaders need to look, act, and speak like leaders. Another important leadership skill is the ability to handle difficult, emotional communications with employees, supervisors, and colleagues. Finally, engineers are often at the center of crisis communication. In this course, you will learn 1. How to communicate in a global environment, 2. How to communicate across cultures, generations, and genders 3. How to use communication to build your personal brand, communicate your values, and your leadership promise 4. How to handle high-stakes, emotionally charged, difficult conversations with employees, supervisors and your colleagues 5. How to handle crisis communication Required Material Disclaimer- The purchase of a case study is necessary to complete this course, as it is tied to an assessment. This case is an excellent illustration of the typical business situations requiring skillful handling of difficult conversations. Currently, the cost associated with this case study is $8.95 USD and is subject to change. Selected materials courtesy of Communiation Faculty at Rice University - all rights reserved.

By the end of this project, you will be able to plan projects with the mind mapping technique. To do this, you will gain hands-on experience creating a mind map by applying guided brainstorming strategies in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.