Two of our most profound business challenges are digitalization and sustainability. They are rapidly changing the way we are doing business both today and in the future. Therefore, in the Sustainable Digital Innovation course, we explore the business opportunities that can open up when we align our strategy with sustainability goals. You will gather knowledge on: * understanding the sustainable contextual framework * the methods and tools for your business to address sustainable challenges of different means * how digital technologies can help you manage and innovate your role in your business ecosystem and support sustainable development in business and society * the existing and emerging cases of digitally-enabled sustainable solutions - as these solutions are of value to industries on various markets. Your course leads, Program Director - Staffan Movin, and Jan Agri - Senior Advisor Circular Economy, will guide you through the various perspectives of the field, providing you with the methods and tools you need based on applied research findings. You will also get valuable insights from major business leaders and experts. For example, you will meet: - Björn Stigson, former President of The World Business Council for Sustainable Development (WBCSD) - Elaine Weidman Grunewald, Sustainability executive, author, board member, founder of AI Sustainability Center, and former SVP at Ericsson - Henrik Henriksson, former President and CEO of Scania - Annika Ramsköld, Vice President Sustainability, Vattenfall. After the completion of this course, you can deepen your knowledge with the live professional course, Sustainable Digital Innovation. For more information and registration details follow this link: https://professionalschool.eitdigital.eu/sustainable-digital-innovation

This guided project was developed to engage and harness your visionary and exploratory abilities. During this course, you will use input from previous phases of project development. Together we will identify, map, and analyse User Stories which are the components that make up the themes of the customer experience with the product and service. This is an important step for individuals or companies wanting to map value for customer to product features in new products or services; also, for enhancing their existing offerings. By the end of this guided project, you will be fluent in identifying and creating User Stories for agile projects. We will discuss directions for the next phase of the project development; furthermore, the learned concepts and tools will help you generate solutions for use as part of your project management solutions and in presentations to various stakeholders.

Do you (or do you want to) work on a multinational team? Do you want to become a manager or improve your current management style to get better results? Are you unsure if culture is impacting your ability to communicate and collaborate? If you answered yes to any of these questions, then this course – and its associated specialization – is for you! We have entered an era where multinational and cross-cultural teams are now the norm. As a result, it is nearly impossible to conduct business without interacting with people from places far from home. In order to be an effective manager, one must understand the challenges that arise because of culture, how to navigate them, and, most importantly, turn them into opportunities for success. Thankfully, this is not new. We all have a culture that is unique to ourselves and we have all been part of a team with people different than ourselves. The secret truth is that this has always been an essential tool. We are lucky that now we have incentive to examine it and build the skills to use it. So if you’re ready to learn all about how to be a more effective and valued manager of multinational teams, join us and fill your cross-cultural toolbox!

By the end of this guided project, you will be able to use the Internal/External Competitive Profile Matrix to analyze your industry and identify opportunities to create a competitive advantage for your company. The Matrix is a strategic management tool that enables you to benchmark you company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on external and internal factors. The Internal/External Competitive Profile Matrix was developed to address the limitations on the traditional Competitive Profile Matrix. Weaknesses such as subjective assigning of weight and raking. Therefore, the External/Internal Competitive Profile Matrix allows uniform weight, and force raking to provide a more comprehensive analysis and decision-making. To demonstrate the application of the Matrix, we will use a spreadsheet to analyze a division of a Fast-Food company. Example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want have a deep insight on their competitive environment and how their company fare relative to competition. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the Matrix to analyze your company, and make informed decisions to create a competitive advantage

Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform - Explore the various methods to enhance a mobile experience - Analyze and optimize marketing efforts to improve business outcomes - Develop a digital marketing plan designed to meet your goals and objectives

In this 1-hour long project-based course, you will learn how to strategically build and engage your network on LinkedIn. Many people in today’s society think that they know how to network but do they really? We will discuss the appropriate manner to use your LinkedIn account to extend your own network. Personal branding is very important to know about within LinkedIn as well. We will delve into how to find the connections that you are looking for. And we will talk about how to maintain your connections. To be successful in this course you will need to have a free LinkedIn account. If you need to get a strong start on your account before joining this course check out the “Create a Profile and Network on LinkedIn” course on Coursera. Some learning objectives that we will cover include ensuring your LinkedIn page has the basics for intermediate involvement on LinkedIn and as we expand your network strategically while establishing your brand. We will work on keeping track of over 500 connections while focusing on engagement. We will learn about creating and posting content as well as creating an article to make your engagement increase. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Platforms changed the way we live and we do business. This module of the “Platform Thinking” series aims to help innovators in designing and building platforms. At first sight, it may seem that platforms "simply" connect different kinds of users, as Airbnb links travelers and hosts or as Uber links drivers and riders. Well, this is true: platforms link different kinds of users. Nevertheless, this is just the enabling factor to have a platform, definitely not enough to describe the wide range of activities they actually do. Therefore, this module aims to assess the starting point of creating the platform, identifying the initial set of customers and the main challenging elements to bring the design forward. Then, it digs in the phases of kicking-off a new platform and then in managing its growth over time, becoming a real ecosystem. In other words, the course aims to present the main strategies and tactics to design, launch, and manage a platform. In the end, it introduces platform thinking steps, helping established companies evolve towards a platform model.

Welcome to the Introduction to Business Analytics and Information Economics Capstone! I’m thrilled to have you enrolled in the course. This Capstone will enable you to put into practice some of the concepts you have studied previously about applying economic concepts to information, conceiving analytics hypotheses, valuing information assets, and developing ideas for monetizing information in various ways. I look forward to your contributions and ideas. 

In this course, you will get an overview of the impact of contemporary ESG ratings and how a company balances ESG issues against its financial performance. You will evaluate the effectiveness of corporate authenticity and the impacts of politics when building corporate ESG policy. You will also learn about social activism’s ability to disrupt markets, and the roles that stakeholders play when dealing with financial markets. Next, you will learn about corporate Boards, and the importance of creating independent Directors that can maintain neutrality to protect the interests of both the business and shareholders. You will also learn how Board structure is managed, methods for selecting Board members, and the role that Boards play when crafting ESG policy. Lastly, you will look at the necessity of creating a diverse and inclusive culture within an organization and will examine best practices for boards to create strong crisis and risk management policies. By the end of this course, you will have a comprehensive understanding of how social activism affects the corporate world in the 21st century, how to build a Board of Directors that can incorporate ESG issues into risk management and governance strategies, and how encouraging diverse and inclusive culture benefits companies.

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions are the necessary activities that channel members must provide in order to create the channel benefits that customers desire. You will learn a framework that quantifies channel functions and ultimately, how to use them as the basis for determining channel member work loads and compensation. A final exercise considers how to monetize shipping benefits and align the channel benefits demanded with the necessary supply side activities.