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Business Strategy Courses - Page 10
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Strategy and Sustainability
Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet. Business is measured in months and quarters. Sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish one percenters. To some executives, all activists are irresponsible, unyielding extremists.
And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices.
This Strategy and Sustainability course based on Rosenberg's recently published book by Palgrave (http://www.palgrave.com/la/book/9781137501738) that encourages learners to filter out the noise and make those choices in a hard-nosed and clear-eyed way. Prof. Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make. He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which senior management might engage with the topic, not (just) to save the planet but to fulfill their short, medium and long-term responsibilities to shareholders and other stakeholders.
This course promises to be both engaging and thought-provoking, aimed at anyone who wishes to gain a deeper understanding of a subject that is no longer perceived as a choice but a necessity for future managers and business leaders alike.
Establishing Product-Market Fit
Entrepreneur and investor Marc Andreessen coined the term product-market fit in 2007 when he said, “Product-market fit means being in a good market with a product that can satisfy that market.” While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce.
Through our course we will explore an actionable model that defines product-market fit using five key components. From bottom to top, we will examine the layers of product-market fit beginning with your target customer and transitioning through your customer’s underserved needs, your value proposition, your feature set, and ultimately your user experience (UX).
Our process is an iterative, easy-to-follow guide through each layer to achieve product-market fit. This process helps you to articulate, test, and revise your key hypotheses about your product and the market so you can define and improve your product-market fit.
Using the principles of Lean Product Process, our course is structured in seven steps: determining your target customer, identifying underserved customer needs, defining your value proposition, specifying your minimum viable product (MVP) feature set, creating your MVP prototype, testing your MVP with customers, and iterating to improve product-market fit.
Promote your Brand with Social Media Marketing using Befunky
In this 2-hour long project-based course, you will create a simple ad from a photo, stock images, a Facebook cover page, a series of cohesive Instagram stories as well as learn to move your creations across social media platforms.
Befunky is a free cloud platform that allows you to create captivating graphic design projects with similar functionality to that of pricey professional programs. Befunky is a great free solution to promote your brand through the many avenues of social media marketing. Additionally, Befunky allows users to edit photos, create customizable graphics, produce stunning collages, all while utilizing a wide variety of provided stock images and vector graphics.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Doing Business in Latin America
Join us in the course Doing Business in Latin America. In this course, you will learn about the characteristics of the biggest multilatinas, how they have built their domestic and international competitive advantage, and you will identify which are the challenges and innovations to achieve the sustainability of their superior economic performance.
The course includes videos presenting and explaining the topics, learning and evaluation activities, interviews, reviews, reports, and additional bibliography. Assessment activities are designed so that you get feedback, which is saved in the platform, so that you can pick up where you left off when you go online again.
Our educational focus enables meaningful and practical learning, in which students build knowledge through their own reflection, their own experience, and genuine cooperation with others.
All the learning activities on the course were designed with these principles as a basis. We will guide you through a series of videos and practical assignments that will allow you to reflect on and understand the economic, social, and environmental challenges and opportunities that have allowed multilatinas to build their leadership in and from the Latin American region.
This course is for those who want to expand their knowledge about Latin American companies’ businesses. In particular, it is designed for those who want to understand how international success stories are built in the region and how many challenges have turned into opportunities for the business sector. This course does not require any previous knowledge and therefore it is especially relevant for people in academic training, who want to complement their studies or to have a space for reflection and interaction with others who are interested and experienced in this field. Finally, this course can be useful for professors in the field of international business and strategy, who want to gain in-depth knowledge about multilatinas and companies in Latin America.
At the end of this course, you will understand thoroughly the most important concepts regarding internationalization topics. You will understand the opportunities offered by the Latin American context that has forced multilatinas to become resilient, to create new value propositions in their activities, and often to rethink the role they play in the territories where they operate. In the final assignment, you will record a video in which you will make a summary of the advantages of doing business in the Latin American region, based on what you have reflected on and learned. This way you will demonstrate your capacity of giving a precise, informed and revealing opinion about the topic.
The course is designed to last 4 weeks with a workload of 6-7 hours per week, but you can take as long as you need. All the information about your participation and progress will always be available and updated on Coursera. You can pick up in the activities you left off. For example, you can watch a video as many times as you want, pause it to take notes or put it off while you consult some of the additional bibliography that we provide you with. Finally, this course is part of the specialization Doing Business in Latin America, created by Universidad de los Andes, Instituto Tecnológico de Monterrey, and Pontificia Universidad Católica de Chile. We invite you to take the other two courses if you have not yet taken them.
This course is for people who want to expand their knowledge about Latin American companies’ businesses. In particular, it is designed for those who want to understand how international success stories are built in the region and how many challenges have turned into opportunities for the business sector. This course does not require any previous knowledge and therefore it is especially relevant for people in academic training, who want to complement their studies or to have a space for reflection and interaction with others who are interested and experienced in this field. Finally, this course can be useful for professors in the field of international business and strategy, who want to gain in-depth knowledge about multilatinas and companies in Latin America.
Strategic Organization Design
Strategic Organization Design will introduce new topics and modules with even more real world examples and opportunities for student interaction than its predecessors Competitive Strategy (https://www.coursera.org/learn/competitive-strategy) and Advanced Competitive Strategy (https://www.coursera.org/learn/advanced-competitive-strategy).
The final course in the Competitive Strategy and Organization Design specialization covers the internal workings of an organization and its interactions with the outside world. Where the first two courses mainly covered the way firms interact with the outside world, in particular competitors and complementors, the third course looks at the way a firm’s organization should be designed to compete effectively.
Operations Analytics
This course is designed to impact the way you think about transforming data into better decisions. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. The course on operations analytics, taught by three of Wharton’s leading experts, focuses on how the data can be used to profitably match supply with demand in various business settings. In this course, you will learn how to model future demand uncertainties, how to predict the outcomes of competing policy choices and how to choose the best course of action in the face of risk. The course will introduce frameworks and ideas that provide insights into a spectrum of real-world business challenges, will teach you methods and software available for tackling these challenges quantitatively as well as the issues involved in gathering the relevant data.
This course is appropriate for beginners and business professionals with no prior analytics experience.
Create a custom workflow in Wrike
In this 2 hours project you will create custom workflows in Wrike to manage your projects, change status to tasks using custom workflows and creating dashboards to display task by workflow and status.
International Business Environment
This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study.
If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/.
This course is endorsed by CMI
Create a Project Charter with Google Docs
Have you been assigned to manage a project and don’t know how to start capturing all the pertinent information into a succinct and crisp format?
By the end of this project, you will create a master and living document, containing important information that you and stakeholders can refer back to as your project develops.
A Project Charter is a living document that displays core information of a project, such as the project's name, sponsors, problem and goal statements, scope, benefits, and timeline. It is used typically in Lean Six Sigma DMAIC (Define, Measure, Analyze, Improve, Control) methodology at the inception of the project, and is consistently referred back to throughout the project’s life, and thereafter.
With minimal software skills, you will be able to categorize this information into a document using a simple table structure. This course will include beginner level skills using Google Docs. Creating a logically organized Project Charter is a great way to not only summarize all the moving parts of your project into one handy document but also to measure your project's success.
Advanced Valuation and Strategy - M&A, Private Equity, and Venture Capital
Hi and welcome to this course!
Would you like to learn about the latest valuation methods that may help you to make better business decisions? Then 'Advanced Valuation and Strategy – M&A, Private Equity, and Venture Capital' by Erasmus University Rotterdam is the right course for you! This course is helpful for executives that need to value complete strategies and for all students interested in corporate finance and strategy. We present the latest tools and show you how to apply them!
We will revolutionize your way of decision making, by extending static techniques from corporate finance with dynamic methods to quantify strategic thinking. Traditionally, we assess the attractiveness of an investment as a mature business, where future cash flows mainly result from past decisions. But, in an ever-changing world, strategic decisions determine the firm’s long-term success and market value. Yet managers often have to consider these long-term implications using intuition and experience alone, with little guidance from structured, quantitative analysis.
Our treatment goes far beyond the use of standard valuation analysis. We introduce the expanded NPV, which brings together DCF, real options, and game theory. Thinking in terms of options, games, and adaptive strategies may help managers address strategic questions such as: How do you value a leveraged buyout? How can you value a high-tech venture with negative cash flows? When should you invest in new ventures in stages? How can you incorporate rival bidders in the analysis?
The tools we provide can improve your decisions in business and in daily life.
* Who is this class for?
We hope that our course appeals to (graduate) students in finance, economics, and business, as well as to high-ranking professionals and a general audience. This course is particularly interesting for venture capitalists, private equity investors, investment bankers, CEOs, CFOs, and those who aspire these affiliations. We offer this MOOC at 3 levels:
1.Executive Summary:
This 1-week module provides critical insights into the principles of corporate valuation and strategy. This is accessible for time-constrained executives and the general audience without any prior knowledge.
2. Student Level:
This level involves an understanding of the technical details. This level requires basic knowledge of concepts in corporate finance, e.g., the time value of money, financial statement analysis, capital structure, and the relation between risk and returns. Learners of this level can skip week 1.
3. Honors Level (honors certificate):
This level is challenging, engaging, and compelling to an intellectually rigorous student.
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