Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google. You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!

The practice of investment management has been transformed in recent years by computational methods. This course provides an introduction to the underlying science, with the aim of giving you a thorough understanding of that scientific basis. However, instead of merely explaining the science, we help you build on that foundation in a practical manner, with an emphasis on the hands-on implementation of those ideas in the Python programming language. This course is the first in a four course specialization in Data Science and Machine Learning in Asset Management but can be taken independently. In this course, we cover the basics of Investment Science, and we'll build practical implementations of each of the concepts along the way. We'll start with the very basics of risk and return and quickly progress to cover a range of topics including several Nobel Prize winning concepts. We'll cover some of the most popular practical techniques in modern, state of the art investment management and portfolio construction. As we cover the theory and math in lecture videos, we'll also implement the concepts in Python, and you'll be able to code along with us so that you have a deep and practical understanding of how those methods work. By the time you are done, not only will you have a foundational understanding of modern computational methods in investment management, you'll have practical mastery in the implementation of those methods.

AI is transforming the practice of medicine. It’s helping doctors diagnose patients more accurately, make predictions about patients’ future health, and recommend better treatments. As an AI practitioner, you have the opportunity to join in this transformation of modern medicine. If you're already familiar with some of the math and coding behind AI algorithms, and are eager to develop your skills further to tackle challenges in the healthcare industry, then this specialization is for you. No prior medical expertise is required! This program will give you practical experience in applying cutting-edge machine learning techniques to concrete problems in modern medicine: - In Course 1, you will create convolutional neural network image classification and segmentation models to make diagnoses of lung and brain disorders. - In Course 2, you will build risk models and survival estimators for heart disease using statistical methods and a random forest predictor to determine patient prognosis. - In Course 3, you will build a treatment effect predictor, apply model interpretation techniques and use natural language processing to extract information from radiology reports. These courses go beyond the foundations of deep learning to give you insight into the nuances of applying AI to medical use cases. As a learner, you will be set up for success in this program if you are already comfortable with some of the math and coding behind AI algorithms. You don't need to be an AI expert, but a working knowledge of deep neural networks, particularly convolutional networks, and proficiency in Python programming at an intermediate level will be essential. If you are relatively new to machine learning or neural networks, we recommend that you first take the Deep Learning Specialization, offered by deeplearning.ai and taught by Andrew Ng. The demand for AI practitioners with the skills and knowledge to tackle the biggest issues in modern medicine is growing exponentially. Join us in this specialization and begin your journey toward building the future of healthcare.

This course consists of four modules covering some of the more in-depth and advanced areas of database technologies, followed by a look at the future of database software and where the industry is heading.

Data science is a team sport. As a data science executive it is your job to recruit, organize, and manage the team to success. In this one-week course, we will cover how you can find the right people to fill out your data science team, how to organize them to give them the best chance to feel empowered and successful, and how to manage your team as it grows. This is a focused course designed to rapidly get you up to speed on the process of building and managing a data science team. Our goal was to make this as convenient as possible for you without sacrificing any essential content. We've left the technical information aside so that you can focus on managing your team and moving it forward. After completing this course you will know. 1. The different roles in the data science team including data scientist and data engineer 2. How the data science team relates to other teams in an organization 3. What are the expected qualifications of different data science team members 4. Relevant questions for interviewing data scientists 5. How to manage the onboarding process for the team 6. How to guide data science teams to success 7. How to encourage and empower data science teams Commitment: 1 week of study, 4-6 hours Course cover image by JaredZammit. Creative Commons BY-SA. https://flic.kr/p/5vuWZz

This is the fifth course in the Google Data Analytics Certificate. These courses will equip you with the skills needed to apply to introductory-level data analyst jobs. In this course, you’ll explore the “analyze” phase of the data analysis process. You’ll take what you’ve learned to this point and apply it to your analysis to make sense of the data you’ve collected. You’ll learn how to organize and format your data using spreadsheets and SQL to help you look at and think about your data in different ways. You’ll also find out how to perform complex calculations on your data to complete business objectives. You’ll learn how to use formulas, functions, and SQL queries as you conduct your analysis. Current Google data analysts will continue to instruct and provide you with hands-on ways to accomplish common data analyst tasks with the best tools and resources. Learners who complete this certificate program will be equipped to apply for introductory-level jobs as data analysts. No previous experience is necessary. By the end of this course, you will: - Learn how to organize data for analysis. - Discover the processes for formatting and adjusting data. - Gain an understanding of how to aggregate data in spreadsheets and by using SQL. - Use formulas and functions in spreadsheets for data calculations. - Learn how to complete calculations using SQL queries.

This course explores business analytic applications in accounting. First, it presents a survey of technology topics in accounting, including process mining, blockchain and applications in audit, tax, and assurance. Next, the course explores visualization and basic analytics in audit and control testing using R and Alteryx. Next, the course examines the uses of text analysis in accounting and conducts text analysis using R and RStudio. Finally, the course examines robot process automation in general using UiPath and its applications in accounting.

In this project, you will learn about Logistic Regression and its application as Classification Algorithm. The project demonstrates the theoretical background of Logistic Regression using the Sigmoidal function. It also explains the suitability of linear vs logistic regression to answer the specific types of research questions. Finally, it covers an implementation of classification algorithm using logit model. The project utilizes the 'Candy' dataset for illustrative purpose.

This is a basic course in designing experiments and analyzing the resulting data. The course objective is to learn how to plan, design and conduct experiments efficiently and effectively, and analyze the resulting data to obtain objective conclusions. Both design and statistical analysis issues are discussed. Opportunities to use the principles taught in the course arise in all aspects of today’s industrial and business environment. Applications from various fields will be illustrated throughout the course. Computer software packages (JMP, Design-Expert, Minitab) will be used to implement the methods presented and will be illustrated extensively. All experiments are designed experiments; some of them are poorly designed, and others are well-designed. Well-designed experiments allow you to obtain reliable, valid results faster, easier, and with fewer resources than with poorly-designed experiments. You will learn how to plan, conduct and analyze experiments efficiently in this course.

In this course, you will learn how to perform operational analytics against Azure Cosmos DB using the Azure Synapse Link feature within Azure Synapse Analytics. You will learn how hybrid transactional and analytical processing can help you perform operational analytics with Azure Synapse Analytics. You will also learn how to configure and enable Azure Synapse Link to interact with Azure Cosmos DB and how you can perform analytics against Azure Cosmos DB using Azure Synapse Link. This course is part of a Specialization intended for Data engineers and developers who want to demonstrate their expertise in designing and implementing data solutions that use Microsoft Azure data services for anyone interested in preparing for the Exam DP-203: Data Engineering on Microsoft Azure (beta). You will take a practice exam that covers key skills measured by the certification exam. This is the seventh course in a program of 10 courses to help prepare you to take the exam so that you can have expertise in designing and implementing data solutions that use Microsoft Azure data services. The Data Engineering on Microsoft Azure exam is an opportunity to prove knowledge expertise in integrating, transforming, and consolidating data from various structured and unstructured data systems into structures that are suitable for building analytics solutions that use Microsoft Azure data services. Each course teaches you the concepts and skills that are measured by the exam. By the end of this Specialization, you will be ready to take and sign-up for the Exam DP-203: Data Engineering on Microsoft Azure (beta).