By the end of this project, you will be able to confidently analyze survey data by generating Net Promoter Score analytics to help understand and communicate the state of the overall Customer Experience (CX). To do this, you will gain hands-on experience leveraging the visualization tools in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)

By the end of this project, you will learn how to use Canva to create 3 different templates for social media stories contents aimed to engage and enlarge your niche. Stories are currently among the strongest tools on social media to enhance public engagement.Whether you are an influencer, entrepreneur or a brand you will eventually face online presence, social media and consequently public engagement. Public engagement includes marketing strategies that directly engages consumers or followers to participate in a brand experience. It comes from the concept that consumers/followers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. The same approach is valid for influencers, entrepreneurs as well as for companies.Social networks are largely use in engagement marketing because they provide the optimal way for people to interact with brands and create a two-way dialogue between each other. Some of these platforms have also created specific types of online presences for companies. One of the tools that is currently spreading in most of the social media are stories. These tools are widely used to entertain, engage and develop public on social media.This guided project is for young entrepreneurs, content creators, influencers, students, graphic designers, who want to explore Canva in visual contents creation aimed to develop public engagement.No previous experience needed. Familiarity with different social media platforms recommended.

At the end of this project, you will have all the basic skills to create a moodboard for your brand using Canva, an online tool for creating and editing marketing visuals. You will be able to define your brand identity and carry out your creative projects using the various design tools, colors and graphics offered by Canva.

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)

By the end of this project, you will create multiple unique logos which may be used to appear on swag bag inserts to market your business. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. This course will include intermediate to advanced level skills using the free version of Canva. You will create logos for a variety of items that are used as swag bag inserts. Creating clean, minimal logos for use on high quality marketing materials is the perfect way to introduce yourself to potential new clients or customers in order to increase business. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this project, learners will learn about how to use Tweetdeck. Tweetdeck is an alternative way to use Twitter. The learner will learn about best practices for sending out tweets from Tweetdeck, as well as learning about how to create and search for Twitter lists.

Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go. Consumers don’t tune out paid search like other types of digital ads. Search ads can be a small business opportunity. While larger advertisers pay massive amounts to place their ads via search, we highlight smart ways small businesses can create their own tailored search campaigns on small budgets. This course shows small businesses how to create and execute search campaigns on Google Ads Search (formally AdWords). Through an introductory overview, students are guided through the official Google Ads Search training materials where they will ultimately earn an official Google Ads Search Certification. Beyond Google materials, practical campaign creation and optimization best practices and exercises are provided by real experts.

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation.

Tableau is widely recognized as one of the premier data visualization software programs. For many years access to the program was limited to those who purchased licenses. Recently, Tableau launched a public version that grants the ability to create amazing data visualizations for free. Account members can also share and join projects to collaborate on projects that can change the world. In this project, we will learn how to create an account, how to build simple bar graphs, and how to create a geovisualization. Learning to use this in-demand tool has applications in Marketing, Finance, Operations, Sales, and many other business functions. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.