By the end of this project, you will create Motion graphics for websites using Adobe Illustrator CC. Throughout the tasks, you will be able to design your motion graphics, prepare them for animation, create shape tweening keyframes, work with Artboard sequences, and finally, you will export your design for final use. This guided project is for Intermediate designers since we will develop from the basic knowledge of Motion and Designing concepts. Also, we will use designing tools in Illustrator like the Shape tool, Drawing pen tool, Artboards, and Masks. This project will provide you with the ability to create Vector Look Motion graphics for Websites Using Adobe Illustrator which merges the power of Vector-based designing and Tweening concepts that can be applied with the Artboards feature available in Adobe illustrator. Knowing how to create Motion graphics with Adobe Illustrator opens a wide door of opportunities for you. especially for promising fields like Retail Business, Advertising, or Digital Marketing! Adobe Illustrator is a very powerful Vector-based designing and illustration tool with multiple built-in vector-based features and tools which can elevate your production, especially with the clean and sharp look that Illustrator provides added to the new web-oriented features. Illustrator also is compatible with all other Applications from Adobe which makes the integration more efficient and effective.

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach. You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience. Guest lecturers in this course include: -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) -- Emily Withrow, Assistant Professor, Medill, Northwestern

By the end of this project, you will learn how to create impactful marketing videos in Canva and how to make the video appealing by adding images, shapes, elements and animations.By the end of this project, you will be confident in creating an eye-catching and professional marketing videos in Canva which you can use to market on different websites and Social Media Platforms.

Protecting Business Innovations Via Trademark Watch Course Overview: https://youtu.be/mUja4iwbrTE Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

PowerPoint 365 offers many advanced options that will really make your presentations shine and stand out above the rest. In this project, you will learn how to use animations and transitions in Microsoft PowerPoint. First, you will learn how to prepare your presentation for adding animations, and then we will dive into all of the effects PowerPoint provides. You will learn how to apply and edit with Entrance Animations onto the screen. Then, you will apply Emphasis Animations to objects already on the screen and Exit Animations to make objects leave the screen. Finally, you will discover the secret behind transitions in between slides within your presentation.

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern

Creating compliant material is the right thing to do, but it can seem like an expensive undertaking and an enormously high bar to meet. In this project you will become familiar with Federal accessibility standards and how you can naturally incorporate them into survey content created with a free survey software account from the SurveyMonkey platform. You will also gain hands-on experience creating compliant surveys that can become an asset that supports an organization’s goal of connecting all individuals with content in a meaningful way. By the end of this course, you will be able to confidently create accessible and compliant surveys with the SurveyMonkey tool, so that you can ensure that as much of your audience as possible can intuitively take in and interact with your organization’s information. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will be fluent in identifying and analyzing customer journeys for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze these customer journeys. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining customer segments and products structures that affect the business. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation. Furthermore, you will assess whether to modify or keep the product structure when entering the market. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for a new business or service.

After completing this project, you will have learned how to optimize your Instagram Business Profile to better reach your target audience on Instagram. The goal of this project is to improve and optimize your Instagram Business profile in order to attract users. An Instagram Business Account allows you to advertise your business on the social media platform Instagram by publishing and sharing ads and photos with your target group. Today, you will learn various techniques that will help you improve your Instagram Business profile and to successfully advertise your brand on Instagram.