Creating compliant material is the right thing to do, but it can seem like an expensive undertaking and an enormously high bar to meet. In this project you will become familiar with Federal 508 compliance standards and how they can become an asset to an organization’s goal of connecting individuals with content in a meaningful way. You will also gain hands-on experience with a no-cost technique for one component of accessibility testing. That is testing for color blindness accessibility with the Colorblindly extension in your Chrome Browser. By the end of this project, you will be able to confidently leverage Chrome browser extensions to test information accessibility, so that you can ensure that as much of your audience as possible can intuitively take in and interact with your organization’s information. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will be able to use SCAMPER brainstorming strategies to enhance product and service development by efficiently moving your team to the improvement and innovation stages of user experience and user interface design. To do this, you will gain hands-on experience applying SCAMPER brainstorming strategies and visualizing the results in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Have you ever been glancing through a magazine, or walking down the street when a flash of color catches your eye? It’s something that stands out amidst the din of the pages, or the monotony of a rural street. This is the power of Adobe Photoshop. A power that is limited only by your imagination. Every color of the rainbow (and many that aren’t) are at your fingertips. With just a few clicks of your mouse, you can wield this incredible array of colors to bring your imagination to life, whatever form it takes. In this project, you will learn how to use the Color Picker tool, change its color selection as you see fit, and create swatches that you have only seen before in the depths of your dreams. If that sounds like something that interests you, a single step towards unleashing the power of your creativity, then join me in taking this step in your journey.

In this course, you will learn the fundamental techniques for making personalized recommendations through nearest-neighbor techniques. First you will learn user-user collaborative filtering, an algorithm that identifies other people with similar tastes to a target user and combines their ratings to make recommendations for that user. You will explore and implement variations of the user-user algorithm, and will explore the benefits and drawbacks of the general approach. Then you will learn the widely-practiced item-item collaborative filtering algorithm, which identifies global product associations from user ratings, but uses these product associations to provide personalized recommendations based on a user's own product ratings.

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform - Explore the various methods to enhance a mobile experience - Analyze and optimize marketing efforts to improve business outcomes - Develop a digital marketing plan designed to meet your goals and objectives

By the end of this project, you will create an animated GIF to be used in social media platforms like Instagram, Facebook, and Twitter using Adobe Photoshop CC. Throughout the tasks, you will be able to Create Video layers, create animation from layers, import videos to the photoshop timeline, create tradition-like animation, and finally, you will know how to export this animation in GIF format with different sizes and dimensions to fit different social media platforms and posts types like reels, stories, and normal posts. This guided project is for intermediate designers since we will develop from the basic knowledge of designing tools in photoshop like brush tools, Layer styles, and drawing basic shapes, also designers who are familiar with Animation and Timeline panel. This project will provide you with the ability to create Animated GIFs that can be used on social media platforms based on the amazing designing capabilities in photoshop which merge the fourth dimension to your creativity which is TIME. Knowing how to make animated visuals elevates your opportunities in many promising fields like e-learning, Retail business, SEO, and of course Social media! Photoshop is a very powerful designing tool with multiple built-in image processing tools and effects that can elevate your production, especially with the animation features. Photoshop also is compatible with all other Applications from Adobe which makes the integration more efficient and effective.

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions are the necessary activities that channel members must provide in order to create the channel benefits that customers desire. You will learn a framework that quantifies channel functions and ultimately, how to use them as the basis for determining channel member work loads and compensation. A final exercise considers how to monetize shipping benefits and align the channel benefits demanded with the necessary supply side activities.

Zapier is the industry leader in task automation and gives users the ability to not only organize but to automate social media posting. By the end of this project, you will be able to set up an account with Zapier. You will learn how to connect your blog site to Zapier and then send out automated social media messages to your owned social media accounts. This is a great tool to use if you are blogging once a week or less and want to maximize your time spent on other tasks. Blogging is one of the most recognized ways of improving traffic to websites. However, for this to work a blog needs a reliable way to share new blogs with its audiences. Using Zapier to automate this task will save you time and allow you to share your content with your audience immediately - rather than when you remember too! Zapier is the industry leader in task automation and gives users the ability to not only organize but to automate social media posting. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.