At the end of this project, you will have all the basic skills to create Twitter content to raise awareness and inform your audience using Canva, an online tool for creating and editing Marketing visuals. You will be able to create customizable graphic content using the various design tools, colors and graphics offered by Canva.

In this project-based course, you will learn to import contacts to Mailchimp. You will learn to add subscribers one by one manually to MailChimp's audience list. You will also learn to import contacts through a CSV file and by copying it through the spreadsheet and not only these you will learn to increase subscribers through signup forms as well.

Welcome to Course 5 – Strategic Sales Management Final Project. In this course, you’ll develop the final project of the specialization, which is an application of the whole set of concepts, models, frameworks, tools, and techniques discussed and practiced through the four previous courses. A business case provides the business context to serve as the reference to support your analyses regarding strategy, marketing, and sales integration. The case is adapted from a real-life experience. Having developed these analyses, you will follow the project instructions that lead you to the application of the concepts you have learned so far, and proceed to the sales planning processes to support the development of a sales guidelines, which will support the sales planning process in a later moment. The primary learning outcome of this course is to master concepts application to create sales guidelines, based on a structured analysis of a business case. The sales guidelines serve as the background of a sales plan structure, and they also connect the sales planning process to the strategy, at the same time that supports the development of a sales plan at a later moment. Whereas the sales plan structure may not be a detailed sales plan, it will provide all the aspects necessary to develop the sales plan later. The project will be peer-reviewed, and the instructions to develop it also bring the rubrics to develop the review.

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing

In this 1-hour long project-based course, you will learn how to design and structure a customer satisfaction survey, create it on Typeform and collect answers immediately. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights. We will take an in-depth look at how to incorporate marketing strategies that will more likely enhance overall analytics, and learners will develop a deeper understanding of how to use Facebook Insights to track and measure strategic marketing efforts. Having this knowledge, allows Facebook users to more easily adapt and update strategies according to Insight results to get the most out of their Facebook strategy. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time. LinkedIn is critical for B2B marketing, both for organic and paid social content distribution. If you want to better understand the ever-shifting landscape and challenges marketers face to grow and sustain brands on social, this course will help you do so. You will learn the basic principles of advertising on Twitter, LinkedIn, and YouTube. After completing this course, you will be able to: - • Apply best practices for publishing tweets and using hashtags on Twitter • Manage and optimize the performance of Twitter advertising campaigns • Build a company’s presence on LinkedIn • Measure the performance of LinkedIn advertising campaigns • Recognize the key role of social video and YouTube for online marketing • Create engaging advertising campaigns to run on YouTube This course also introduces the concepts of social selling and personal branding for B2B sales and marketing. It covers the differences between traditional and social selling and why businesses are adopting social selling tactics to engage with buyers. This is the final course in the Digital Marketing Institute’s Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

By the end of this project, you will create digital course collateral for use in your digital courses. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value-added course collateral. This course will include intermediate to advanced level skills using the free version of Canva. You will create a course promo graphic, a fillable PDF, a worksheet, and a course certificate for your digital course collateral in this project. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.