Throughout the project, you will be able to identify and choose the primary audience you want to target, define your audience demographics and identify your audience's preferred device and activities. Moreover, you will also be able to analyze how people are engaging with your page and view metrics about your page's performance.

This course, which is designed to serve as the first course in the Recommender Systems specialization, introduces the concept of recommender systems, reviews several examples in detail, and leads you through non-personalized recommendation using summary statistics and product associations, basic stereotype-based or demographic recommendations, and content-based filtering recommendations. After completing this course, you will be able to compute a variety of recommendations from datasets using basic spreadsheet tools, and if you complete the honors track you will also have programmed these recommendations using the open source LensKit recommender toolkit. In addition to detailed lectures and interactive exercises, this course features interviews with several leaders in research and practice on advanced topics and current directions in recommender systems.

By the end of this project, you will be able to upload, compose and post Facebook content in Creator Studio. Throughout the tasks, You will be able to bulk upload videos from Facebook creator studio and go live from Facebook creator studio. Moreover, You will be able to cross-post videos across multiple Facebook pages and schedule, backdate and set a Facebook posts expiration date and finally you will be able to create and manage Facebook pages in the creator studio. This guided project is for intermediate users of Facebook Business users since we will develop from the basic knowledge of running a Facebook Page. This project will provide you with the ability to identify and practice all of the tools you need to efficiently post, manage and measure content across all of your Facebook Pages in Creator Studio. It also enables you to take advantage of new features that allow you to manage your Facebook business page. Anyone who manages a Page can use Creator Studio, though your Page role determines the specific information you see and the actions you can take.

In this 2-hour long project-based course, you will learn how to create and customize a Weebly website to fit your individual needs. We will be focusing on the free features of Weebly, but we will also explore the paid features for individuals who want to use their website to sell or use other paid features, such as additional customization features and ecommerce tools. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Have you ever been glancing through a magazine, or walking down the street when a flash of color catches your eye? It’s something that stands out amidst the din of the pages, or the monotony of a rural street. This is the power of Adobe Photoshop. A power that is limited only by your imagination. Every color of the rainbow (and many that aren’t) are at your fingertips. With just a few clicks of your mouse, you can wield this incredible array of colors to bring your imagination to life, whatever form it takes. In this project, you will learn how to use the Color Picker tool, change its color selection as you see fit, and create swatches that you have only seen before in the depths of your dreams. If that sounds like something that interests you, a single step towards unleashing the power of your creativity, then join me in taking this step in your journey.

In this course, you will learn the fundamental techniques for making personalized recommendations through nearest-neighbor techniques. First you will learn user-user collaborative filtering, an algorithm that identifies other people with similar tastes to a target user and combines their ratings to make recommendations for that user. You will explore and implement variations of the user-user algorithm, and will explore the benefits and drawbacks of the general approach. Then you will learn the widely-practiced item-item collaborative filtering algorithm, which identifies global product associations from user ratings, but uses these product associations to provide personalized recommendations based on a user's own product ratings.

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

After successfully completing this project, you will have created a visually appealing flyer using Libre Writer. While building a flyer, you will use various features in Writer. You will use the insert feature to insert a picture in a document then modify it. Other features you will use include applying styles to text and formatting text. You will insert a numbered list, convert it to a bulleted list, and then modify the bullets.

Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform - Explore the various methods to enhance a mobile experience - Analyze and optimize marketing efforts to improve business outcomes - Develop a digital marketing plan designed to meet your goals and objectives

Are you interested in sport sponsorship? Would you like to understand which actors participate in sport sponsorship? Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world? Are you interested in learning and connecting with sports enthusiasts/students from all around the world? The Universitat Autònoma de Barcelona and the Johan Cruyff Institute jointly offer this introductory course in sports sponsorship for all those interested in knowing how to create a sponsorship plan for a sports event. There are no special requirements to take the course. Thanks to this course you will be capable of facing a real challenge: the activation of a sponsorship plan for the Johan Cruyff Foundation.