In this 1-hour long project-based course, you will how to create an outline for a Start-up pitch deck. Afterwrds, you will learn how to use Canva as a graphic design program and the created outline to create a start-up pitch deck Note: This course works best for learners who are based in anywhere in the world.

Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)

At the end of this project, you will have all the basic skills to create a professional Newsletter using Canva, an online tool for creating and editing Marketing visuals. You will be able to share your latest news and inform your favorite target audience. This project is intended for beginners, small business owners and startups who have no knowledge of graphic design and who would like to share specific information with their audience through Newsletters.

In this 1-hour long guided tutorial, you will learn how to get more followers by finding trending keywords and hashtags. Note: This tutorial works best for learners who are based in the North America region. We're currently working on providing the same experience in other regions.

By the end of this project, you will be able to create a Semi-Flat Illustration using Adobe Illustrator. You will learn the difference between semi flat and flat illustration and how to turn the flat illustration into a semi flat one. And finally, you will be able to use this illustration to create a mixed media post. This guided project is for intermediate learners/designers who are interested in designing mixed media posts and learning more about the different styles of illustration and how to design them. Illustrations are used now in many different ways to communicate complex information into a simple one. These illustration could be used in social media posts to brand an idea or a message in order to meet the interest of different consumers. In this Project, we’ll be using Adobe Illustrator which is one of the Adobe Creative Cloud.

In this 40 minute long project, you will learn how to create an account and a Newsletter in the website MailChimp. Users attending this project will obtain the ability to create an email newsletter ready to send to a target audience. We will go step by step through the process in this project. You will then learn about the different email format options to assist you in the creation of your newsletter. We will explore the basics of how to set up your profile and to schedule your email in advance to send to your audience. Some key learning objectives that we will review include creating your Mailchimp account, and step by step instructions on creating your newsletter.

In the business world today you need tools that can make your job easier and let’s be real, you need tools that work for you to complete your tasks faster. You will see that you can add all of your projects to your marketing calendar from various apps that your organization uses with CoSchedule.You will explore the work you can do with emails, events, and website content with iMessage, Slack, and Gmail within CoSchedule. In this project, you will see how you can use CoSchedule to create a marketing calendar that focuses on a social campaign to keep your projects organized and save you time.

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)