By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights. We will take an in-depth look at how to incorporate marketing strategies that will more likely enhance overall analytics, and learners will develop a deeper understanding of how to use Facebook Insights to track and measure strategic marketing efforts. Having this knowledge, allows Facebook users to more easily adapt and update strategies according to Insight results to get the most out of their Facebook strategy. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.

In this 1-hour long project-based course, you will learn how to create designs for Instagram/Facebook stories using Canva. We will use the Canva platform to create social media(Instagram and Facebook) stories using built-in templates as well as from the scratch. This course includes Canva introduction, exploration of Canva dashboard, you will learn to use different elements from Canva, creation of social media stories using built-in templates, and from the scratch. You will also learn how you can use free images from a third-party source like Pixabay. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this 1-hour long project-based course, you will how to create an outline for a Start-up pitch deck. Afterwrds, you will learn how to use Canva as a graphic design program and the created outline to create a start-up pitch deck Note: This course works best for learners who are based in anywhere in the world.

Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)

At the end of this project, you will have all the basic skills to create a professional Newsletter using Canva, an online tool for creating and editing Marketing visuals. You will be able to share your latest news and inform your favorite target audience. This project is intended for beginners, small business owners and startups who have no knowledge of graphic design and who would like to share specific information with their audience through Newsletters.

In this 1-hour long guided tutorial, you will learn how to get more followers by finding trending keywords and hashtags. Note: This tutorial works best for learners who are based in the North America region. We're currently working on providing the same experience in other regions.

By the end of this project, you will be able to create a Semi-Flat Illustration using Adobe Illustrator. You will learn the difference between semi flat and flat illustration and how to turn the flat illustration into a semi flat one. And finally, you will be able to use this illustration to create a mixed media post. This guided project is for intermediate learners/designers who are interested in designing mixed media posts and learning more about the different styles of illustration and how to design them. Illustrations are used now in many different ways to communicate complex information into a simple one. These illustration could be used in social media posts to brand an idea or a message in order to meet the interest of different consumers. In this Project, we’ll be using Adobe Illustrator which is one of the Adobe Creative Cloud.

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.