This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

The analytical process does not end with models than can predict with accuracy or prescribe the best solution to business problems. Developing these models and gaining insights from data do not necessarily lead to successful implementations. This depends on the ability to communicate results to those who make decisions. Presenting findings to decision makers who are not familiar with the language of analytics presents a challenge. In this course you will learn how to communicate analytics results to stakeholders who do not understand the details of analytics but want evidence of analysis and data. You will be able to choose the right vehicles to present quantitative information, including those based on principles of data visualization. You will also learn how to develop and deliver data-analytics stories that provide context, insight, and interpretation.

Apps that help you to get organized and manage projects can be useful but you can even take them to the next level and use automations to save yourself more time. Trello has the option to add buttons to make operations quick and easy and rules that occur when triggered by an action on the Trello board. Administrative tasks can take up a lot of time but you need them to be completed to keep your projects on track and your organization to run smoothly. By the end of this project, you will be able to take a few moments to set up rules without using coding to save yourself time using automations on your Trello board.

In order to find a solution, one needs to be able to analyze a problem. This short course is designed to teach you how to solve and analyze problems effectively with critical and creative thinking. Through the use of creative and critical thinking you will learn how to look at a problem and find the best solution by analyzing the different ways you can solve a problem. By taking this quick course you will gain the skills you need to find the root cause of a problem through the use of a five-step method. You will learn the process you must go through in order to find the problem, which leads to finding a solution. You will gain the necessary skills needed for critical and creative thinking which will be the foundation for successfully solving problems. This course provides fundamental skills that you will need to use in your day to day work. The course is suitable for anyone – students, career starters, experienced professionals and managers - wanting to develop problem solving skills regardless of your background. By taking this course you will be gaining some of the essential skills you need in order to be successful in your professional life. This course is part of the People and Soft Skills for Professional and Personal Success Specialization from IBM.

Do you (or do you want to) manage employees? Have you ever wondered how to get better performance out of those you manage? Are you unsure if you are communicating effectively with your employees? If you answered “yes” to any of these questions, then this course – and its associated specialization – is for you! Leadership and management responsibilities have changed dramatically, particularly in the last decade. In order to be an effective manager in increasingly fast-paced and complex organizational environments, coaching has become essential. In this course, you will learn what coaching is and learn how to differentiate between it and all of the other myriad roles managers are expected to perform – managing, mentoring, leading, and training. You’ll learn about the importance of strong leadership and learn to describe your current point of view as a leader, and evaluate when to adjust your thinking in order to be more effective in managing and leading in a rapidly evolving workplace. And finally, you’ll be introduced to the Thought Model, a coaching technique you can use to develop better thinkers and better performers. So if you’re ready to learn all about how to be a more effective and valued manager using coaching techniques, join us as we explore more successful managing through coaching!

In this project you will create a one page website for a small/medium business without any need of coding using Carrd.co online editor. You will learn the strategy to create a one page website, edit text and images, style containers and build the layout, include buttons and calls to action, and an interactive quote generation form.

Lean is a powerful methodology that enables managers and employees to shift their mindset and helps companies to keep their business sustainable by creating competitive advantage. Today, in an increasingly complex and dynamic world, where companies struggle to maintain competitive advantage, Lean is more important than ever. This course combines the experience of many senior experts and practitioners from the Boston Consulting Group and École des Ponts, and brings perspectives on Lean in manufacturing and services. It offers strong topic foundation as well as deep practical insights into the art of continuous improvement. In this course, you will learn: - why Lean is a key driver for sustainable competitive advantage - how different companies can leverage Lean to create value both in manufacturing and services - what it takes to drive a Lean transformation and build a culture of continuous improvement - how new technologies impact traditional lean practices

By the end of this project, you will create a free account on Microsoft 365, will get access to Microsoft Excel, you will create a table with data that you will later be able to manipulate to calculate sums, average amounts, percentages, and also calculate with certain criteria. Your new skills will help you efficiently manipulate data and operate with formulas that can help make more efficient management decisions in the future.

Imagine you're organizing a fundraising event. After the event, it is necessary to send thank-you notes to donors, but donations are hard to track since they arrive before, during and after the event, and manually sending emails to each donor would take too long. Thankfully, such manual and repetitive business processes are easy to automate, and this guided project, “Automize Business Communication using Power Automate” is for any business professional who is looking to automate any similar business task. With Power Automate, you will create a flow that can be triggered every time someone makes a donation. When you press Run, the flow will display a form with certain fields that have to be populated, such as name, e-mail, address, donation amount (or any other information we need about the donor). When the event ends, we will have a list of all the people who made donations in an Excel table. Then you will make another flow that will send thank-you notes to each donor on the list. After that, the flow will single out the people who donated the largest amounts and forward that list to the manager who can then send them a special thank-you note or a small gift. The requirement for taking this project is to have a free Microsoft account, but if you don’t have it, you can create one in just a few clicks (notes on how-to are included in this project). Since this project uses Power Automate (part of the Microsoft Power Platform), you will also need access to a free Microsoft 365 Developer Program subscription. In the first task you will be given instructions on how to sign up for it! Anyone can learn to use Power Automate regardless of their educational background! If you would like to make your life easier by automating manual, time-consuming business tasks which are hard to track, then this project is for you! Let's get started!

This course is designed for professionals interested in learning the principles of Lean Sigma, the DMAIC process and DFSS. This course is number 7 of 8 in this specialization dealing with topics in the Control Phase of Six Sigma Professionals with some completed coursework in statistics and a desire to drive continuous improvement within their organizations would find this course and the others in this specialization appealing. Method of assessment consists of several formative and summative quizzes and a multi-part peer reviewed project completion regiment.