Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets.

Welcome to Leading StandOut Teams: Valuing Excellence! In this course we’ll discuss how team culture and environment make a big difference to individual and organizational success; help you define success for and with your team; and explore how you can create the conditions that make your team feel comfortable sharing ideas. By the end of the course, you will be able to: - Analyze how team culture affects both individual and organization success. - Define what success looks like for and with your team. - Identify what strengths build success. - Design the conditions to make your team feel comfortable sharing ideas that boost the team's overall productivity, performance, engagement, and more. Modules Include: One: Working Together. Focus on the importance of teams and discuss how team culture and environment make a big difference to individual and organizational success. Two: Aligning on Team Success. Help define success for and with your team. Three: Speaking Up. The environment you create for your team impacts the team's overall productivity, performance, engagement, and so much more. Learn how you can create the conditions that make your team feel comfortable sharing ideas. This is a beginner's course, intended for team leaders with an interest in Leading StandOut Teams. It includes lecture videos by StandOut Strengths Coaches, practice quizzes, graded quizzes, peer-reviewed assignments, discussion prompts, and activity guides to facilitate ongoing learning and provide a structure to make sense of learning so that it can be embedded into real change. To succeed in this course, you should be willing to self-reflect and open to shifting perspectives. Making the effort will result in a positive and fulfilling response.

In this course, you will engage in developing and strengthening the functional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic management models and techniques for enhancing your skills portfolio. You will learn how to increase your human capital by developing and documenting high-demand marketable skills. After completing this course, you will be able to: - Implement business strategy and models and tools, such as benchmarking and SWOT analysis, for identifying and analyzing your competitive strengths and addressing competency gaps in a skill-based, competitive job selection context; - Understand evidence-based, data-driven skill assessment methodologies and techniques; - Select appropriate assessment tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your transferable skills; - Create your critical competency profile ("The Self-Assessment Grid for Evaluation, or SAGE") and use it as an effective instrument for an objective, 360 degree self-assessment of your competitive strengths and competency gaps; - Create and use an effective instrument for organizing, directing and monitoring your skill-building activities (“The Skill-Building Dashboard, or Skill-Builder”); - Develop an effective tool (“The T-Portfolio”) for gathering and organizing samples of standards, best practices, assessment instruments and techniques in your chosen field; - Effectively organize your self-management information system to systematically collect and analyze job-related data, evaluate and assess required competencies and skills, develop and implement plans for self-improvement, and monitor your progress; - Develop and implement a realistic performance metric for your career development activities ("Your Present Job Market Value"); - Engage in self-coaching to support active self-development.

This course is a multi-media exploration into important intra- and interpersonal skills required for Emotional Intelligence. Professors Sanchez-Burks and Alexander teach a model that brings together all of the areas that are necessary to improve and take skills in the interpersonal space to the next level. People call these ‘soft skills’ when in fact they are the hardest part of great leadership and the biggest contributor to team success. Through theory, assessments, animated vignettes, and video clips, participants will be able to see themselves and others, as well as analyze their own and others’ behaviors. This is a skill-building course based on published research in multiple fields.

In this final, capstone course of the Google Project Management Certificate, you will practice applying the project management knowledge and skills you have learned so far. We encourage learners to complete Courses 1-5 before beginning the final course, as they provide the foundation necessary to complete the activities in this course. As you progress through this course, you will “observe” a project manager in a real-world scenario and complete dozens of hands-on activities. You will: - analyze project documents to identify project requirements and evaluate stakeholders - complete a project charter and use it as a tool to align project scope and goals among stakeholders - identify tasks and milestones and document and prioritize them in a project plan - define quality management standards and explore how to effectively share qualitative data - demonstrate your project’s impact through effective reporting By the end of this course, you will have developed a portfolio of project management artifacts that will demonstrate the skills you have learned throughout the entire program, such as your ability to manage stakeholders and teams, organize plans, and communicate project details. These artifacts can exhibit your career readiness when applying for jobs in the field. To further prepare you to interview for project management jobs, you will reflect on past projects, develop an “elevator pitch,” and anticipate common interview questions. Current Google project managers will continue to instruct and provide you with the strategies, tools, and resources to meet your goals. After completing this program, you should be equipped to apply for introductory-level jobs as a project manager. You will also have the opportunity to claim a certification of completion badge that will be recognizable to employers.

In this project, you will learn about creating stakeholder management documents in LibreOffice. You will learn how to identify stakeholders, prioritize the stakeholders, develop a management strategy and monitor stakeholder engagement. Stakeholders play a key role in project and organization success! Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

This course is the third part of the Sales Operations/Management Specialization. In it, we will discuss some of the financial aspects involved in managing a sales force. Students will learn about the options available for sales force compensation, the different types plans you can use to manage your sales expenses, and how you can use quotas to help your salespeople achieve goals.

The dilemma of the negotiator is a phenomenon that is derived from the tension that arises when, in the light of a specific situation, the optimum negotiation strategy must be discerned. The term was made popular by Professors David Lax and James Sebenius, of the Harvard Business School, to exemplify the dilemma between cooperating and competing in a negotiation. In this course, we first analyze the structure of the Dual Matrix that brings forth the five negotiation strategies, identifying the strengths and weaknesses of each, and the situations in which they work out best. We study the behaviours that lead to each strategy in order to reflect about our negotiation profile, which has historically driven us to use a preferential strategy, but which is not necessarily yielding the results expected. The participant will develop competences for strategic decision making, which will enable him to achieve the greatest benefit from a negotiation, in terms of creation of value and satisfaction between the parties involved.

In this course, learners will learn how to use Facebook to promote their small business. They will learn how to create a personal profile, as well as a business page, how to proactively engage with their target audience by sharing pictures and other information, how to schedule their content, publish ads, and analyze their progress. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this project, you will learn a few methods on how to make your presentations more engaging and visual so you can captivate your audience’s attention and make them easily remember all of the information you are presenting. This guided project is for students, employees and business owners who are beginner users of Microsoft Powerpoint and want their presentations to be more visual and engaging. Using online Microsoft Powerpoint, you will learn how to customize your slides through changing their backgrounds, how to visualize your data through inserting videos and using SmartArt, and how to animate the slides content. Finally, you will learn how to apply and control the transitions between your slides.