Studying international business is essential for everyone who wants to be a well-rounded modern individual. Understanding the main features of the international business environment, mechanisms of cross-border business activities, and motivations to engage in these activities, will help you to make sense of contemporary business context and navigate yourself in our complex world. This MOOC provides essential knowledge about international business, its key actors and recent trends. It combines relevant theoretical frameworks with contemporary business cases and practitioner-oriented learning materials. Students will be able to familiarise themselves with such concepts as globalization, internationalisation, multinationals and institutions, and see how they relate to each other, as well as draw implications to current business practices.

This is the #3 course in the specialization on management consulting. Management consultants excel at solving difficult and complex business problems. How do they do this? Shouldn’t clients know more about their situation than external consultants? Consultants are trained to systematically break down problems into logical pieces, then aggressively pursue answers with data: • Think about the problem broadly; strategy, operations, people, technology • Define the problem clearly; articulate “what does success look like?” • Break the problem into “buckets” so it is easy to understand • Use hypotheses to “guess” your way to the potential answer(s) • Find and clean up messy data; convert the data into useful recommendations

Facebook Pixel allows you to connect your website or landing page to your Facebook account. You can take specific pages or actions that people take on your page to create new ads for those people. You can also optimize your ads for conversions based on the settings you provide. In this project you will set up your Facebook Pixel account and learn about the benefits.

This course from Lunds university will help you understand and use AI so that you can transform your organisation to be more efficient, more sustainable and thus innovative. The lives of people all over the world are increasingly enhanced and shaped by artificial intelligence. To organisations there are tremendous opportunities, but also risks, so where do you start to plan for AI, business and the future of work? Whether you are in the public or private sector, in a large organisation or a small shop, AI has a growing impact on your business. Most organisations don’t have a strategy in place for how to make AI work for them. The teacher, Anamaria Dutceac Segesten, will guide you through the topics with short lectures, interviews and interactive exercises meant to get you thinking about your own context. 12 industry professionals, AI experts and thought leaders from different industries have been interviewed and will complement the short lectures to give you a broad overview of perspectives on the topics. You will meet: Kerstin Enflo Professor in Economic History Lund University Dr. Irene Ek Founder Digital Institute Samuel Engblom Policy Director The Swedish Confederation of Professional Employees Pelle Kimvall Lead Solution Ideator AFRY X Joakim Wernberg Research Director, Digitalisation and Tech Policy Swedish Entrepreneurship Forum Marcus Henriksson Empathic Leader of AI & Automation and Digital Business Development Empathic Johan Grundström Eriksson Board Advisor, Innovation Management & Corporate Governance Founder & Chairman, aiRikr Innovation AB Jakob Svensson Professor in Media and Communication Studies Malmö University Ulrik Franke Senior Researcher RISE Research Institutes of Sweden Björn Lorentzon Nordic Growth Lead Sympa Anna Felländer Founder AI Sustainability Center Prof. Fredrik Heintz Associate Professor of Computer Science Linköping University

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing.

After completing this project, you will have learned how to optimize your social media strategy to better reach your target audience on Instagram. The goal of this project is to improve and optimize your Instagram Business profile in order to attract users. An Instagram Business Account allows you to advertise your business on the social media platform Instagram by publishing and sharing ads and photos with your target group. Today, you will learn various techniques that will help you improve your Instagram Business profile and successfully advertise your brand on Instagram. We will therefore access and use the graphic design platform Canva. Users of social media platforms are constantly overwhelmed by the amount of social media content they see every day. In order to make your business stand out and attract users, creativity is key!

This is the #2 course in the specialization on management consulting. In this course, we will learn how consulting firms work and how they make money. This can help you network with recruiters and prepare for the case interviews. Some of the topics covered: • What drive project profitability? • What competencies do I need at each stage in my career? • How are consulting interviews different? • How to do well on case interviews? • How much do I need to practice cases?

How do you organize your teams or projects remotely or in the office? Trello’s main home page says that they help teams work more collaboratively and get more done. Trello’s boards, lists, and cards enable teams to organize and prioritize projects in a fun, flexible, and rewarding way. A buzz word in the business world today is iterative and many people want to learn how to be more agile. Kanbans were developed in Japan as a scheduling system for lean manufacturing and just in time manufacturing. An industrial engineer who worked at Toyota developed Kanban to improve manufacturing efficiency but many software companies have taken the idea and run with it as well. If you learn about a Kanban using a Trello Board as a visual system for managing work as it moves through a process, you can start to explore what these buzzwords mean to you and for your organization. By the end of your time in this project you will have a Trello board that you can use to help organize your projects at home and at work. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will learn how to create an organizational company chart from scratch using the free version of Canva. An organizational chart is a diagram that visually conveys a company's internal structure by detailing the roles, responsibilities, and relationships between individuals within an entity. You will be able to incorporate a color scheme, different charts, and other design elements for aesthetically pleasing and value added business marketing collateral. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create an organizational company chart from scratch. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Effective planning isn’t just an annual top-down strategic planning and budgeting exercise. To adapt in the turbulent global economy, successful organizations plan in real-time, across the organization, at all times. By leveraging a Connected Planning approach and technology, organizations around the world are finding ways to not only survive, but thrive. In this course, you’ll explore examples of how Connected Planning transforms the way organizations do business. Using real-life case studies from the Finance, Sales, Supply Chain, and Human Resources functions, you’ll see a wide range of Connected Planning examples and benefits. Most significantly, Connected Planning is cross-functional, which generates even greater impact for an organization. By the end of this course, you’ll be able to: • Explain how Connected Planning provides the link between strategic planning and operational execution • Describe a range of ways that organizations apply Connected Planning within and across functions • Articulate the benefits of Connected Planning This course is presented by Anaplan, provider of a leading technology platform that is purpose-built for Connected Planning.