Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing.

By the end of this project, you will be able to create a performance framework to design and visualize Key Performance Indicators (KPIs) that indicate project and overall business health. To do this, you will gain hands-on experience designing and visualizing impact metrics in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

After completing this project, you will have learned how to optimize your social media strategy to better reach your target audience on Instagram. The goal of this project is to improve and optimize your Instagram Business profile in order to attract users. An Instagram Business Account allows you to advertise your business on the social media platform Instagram by publishing and sharing ads and photos with your target group. Today, you will learn various techniques that will help you improve your Instagram Business profile and successfully advertise your brand on Instagram. We will therefore access and use the graphic design platform Canva. Users of social media platforms are constantly overwhelmed by the amount of social media content they see every day. In order to make your business stand out and attract users, creativity is key!

This is the #2 course in the specialization on management consulting. In this course, we will learn how consulting firms work and how they make money. This can help you network with recruiters and prepare for the case interviews. Some of the topics covered: • What drive project profitability? • What competencies do I need at each stage in my career? • How are consulting interviews different? • How to do well on case interviews? • How much do I need to practice cases?

Fashion design is about looking to the future to innovate for today, but it is important to understand the foundation of the design process. In this course, you will learn about technological developments in fashion design, 3D and digital printing, and artisanal design and craftsmanship. You’ll explore building your brand through design aesthetics, materials, silhouettes and fit. You’ll discover the importance of collaboration with other designers and how new modes of thinking and inspiration are integral to the design process. Finally, you’ll examine the future of fashion forecasting, and how the observation of trends, social movements, politics, environmentalism, and pop culture are crucial to building your brand strategy. In this course, you'll be learning from the following Parsons faculty and industry experts: - Gabi Asfour, Parsons Faculty, Founder & Creative Director, threeASFOUR - Keanan Duffty, Parsons Faculty - Susanna Moyer, Parsons Faculty - Joshua Williams, Parsons Faculty

Studying international business is essential for everyone who wants to be a well-rounded modern individual. Understanding the main features of the international business environment, mechanisms of cross-border business activities, and motivations to engage in these activities, will help you to make sense of contemporary business context and navigate yourself in our complex world. This MOOC provides essential knowledge about international business, its key actors and recent trends. It combines relevant theoretical frameworks with contemporary business cases and practitioner-oriented learning materials. Students will be able to familiarise themselves with such concepts as globalization, internationalisation, multinationals and institutions, and see how they relate to each other, as well as draw implications to current business practices.

This is the #3 course in the specialization on management consulting. Management consultants excel at solving difficult and complex business problems. How do they do this? Shouldn’t clients know more about their situation than external consultants? Consultants are trained to systematically break down problems into logical pieces, then aggressively pursue answers with data: • Think about the problem broadly; strategy, operations, people, technology • Define the problem clearly; articulate “what does success look like?” • Break the problem into “buckets” so it is easy to understand • Use hypotheses to “guess” your way to the potential answer(s) • Find and clean up messy data; convert the data into useful recommendations

How do you organize your teams or projects remotely or in the office? Trello’s main home page says that they help teams work more collaboratively and get more done. Trello’s boards, lists, and cards enable teams to organize and prioritize projects in a fun, flexible, and rewarding way. A buzz word in the business world today is iterative and many people want to learn how to be more agile. Kanbans were developed in Japan as a scheduling system for lean manufacturing and just in time manufacturing. An industrial engineer who worked at Toyota developed Kanban to improve manufacturing efficiency but many software companies have taken the idea and run with it as well. If you learn about a Kanban using a Trello Board as a visual system for managing work as it moves through a process, you can start to explore what these buzzwords mean to you and for your organization. By the end of your time in this project you will have a Trello board that you can use to help organize your projects at home and at work. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will learn how to create an organizational company chart from scratch using the free version of Canva. An organizational chart is a diagram that visually conveys a company's internal structure by detailing the roles, responsibilities, and relationships between individuals within an entity. You will be able to incorporate a color scheme, different charts, and other design elements for aesthetically pleasing and value added business marketing collateral. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create an organizational company chart from scratch. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need design thinking. At every level in every kind of organization, design thinking provides the tools you need to become an innovative thinker and uncover creative opportunities that are there – you're just not seeing them yet. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we provide an overview of design thinking and work with a model containing four key questions and several tools to help you understand design thinking as a problem solving approach. We also look at several stories from different organizations that used design thinking to uncover compelling solutions.