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Business Strategy Courses - Page 7
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Building Fintech Startups in Emerging Markets
Starting a small business in an emerging market can be very rewarding. Many of entrepreneurship opportunities in emerging markets arise out of necessity, or the drive to solve a real need or a social problem. Thus emerging markets often offer huge opportunities for disruptive innovation. Entrepreneurship has contributed to economic growth and been able to respond to social problems, helping some communities prosper. With the rise of fintech, financial solutions using technologies such as the cloud, blockchain and machine learning have by-passed or partnered with established financial institutions to serve new markets.
This course takes us through the basics from “What is entrepreneurship?” to applying commonly used business planning tools, such as design thinking and business model canvas. Design thinking is a methodology that encourages startups to focus on user-centric products and services. There are also insights on topics like regulation, intellectual property, funding and growth that are important for startups.
I’ve invited along experts who teach and support entrepreneurs. This includes some really interesting people in various stages of their start-up business development. We will be talking with Zlto (a digital currency), Yoco (mobile payments), Proof of Steak (alternative asset investment) and Kuba (a digital ‘middleman’ for small businesses) to name a few.
As we will learn, there is no such thing as being ‘ready’ or, choosing the ‘perfect time’ to become an entrepreneur. You are already one, so let’s take the next steps on your entrepreneurial journey by joining your peers around the world on this course. This course is for everyone, and not only those interested in only fintech.
Create Digital Products with Visme
By the end of this project, you will create an ebook template and a logo for digital products using the free version of Visme. Your new acquired skills will help you market your business and sell your products in the marketplace.
You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. We can use Visme to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools.
This course will include intermediate to advanced level skills. Creating high quality digital products is the perfect way to showcase your design expertise and build business without a large investment.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Program Risk Planning with ClickUp
By the end of this guided project, you will be fluent in creating Program Risk Management artefacts for the Planning Phase for diverse programs. You will utilise a logical diagramming plan in an agile environment to develop the solution. This will enable you to identify and classify the required components for risk planning. Furthermore, it will help develop a structural model for learning about the field of Program Management.
If you are interested in building up the knowledge leading to this guided project, the following is the link to:
[ Developing Programme Management Blueprint with ClickUp]
https://www.coursera.org/projects/program-blueprint
[Advanced Programme Planning Phases Framework in ClickUp]
https://www.coursera.org/projects/program-advanced-planning
This Guided Project is essential for individuals wanting to learn about the field, or looking to transition into working in Program Management. This guided project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in an agile environment with ClickUp to engage in a hands-on learning experience.
Engagement Mapping to Enhance the User Experience in Miro
By the end of this project, you will be able to map engagement to visualize and understand the factors that influence the user’s experience.
To do this you will gain hands-on experience mapping the brand engagement activities that support and influence the user’s perception of their experience, so that opportunities for meaningful engagement can be maximized in the Miro online visual collaboration platform for teamwork.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Entrepreneurship
An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.
Supply Chain Optimization
Optimization is an important piece of an agile supply chain. In this course, we will explore the components of optimization and how to set up an optimization problem in Excel. We will also practice capacity and resource optimization and explore examples of both in the supply chain. Building off of our optimization practice, we will next learn how to use a Monte Carlo simulation to make the least risky decision in uncertain supply chain situations. Finally, we will combine our skills from this and the previous two courses to build a demand and inventory snapshot and optimize it, using a Monte Carlo simulation, to mitigate risks in the supply chain.
Sales Strategy
Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process.
Therefore, the expected outcomes of this course focus on the transition from traditional to strategic sales planning, by discussing and applying the concepts recommended to support the development of the strategic guidelines.
The concepts, models, tools, and techniques discussed and practiced during the course focus on the improvement of value creation from the sales function empowered by intelligence analysis, a process which typically applies in the strategy analysis front.
The discussions go through how intelligence analysis can support the sales function, by providing methods to connect strategy to marketing and sales planning processes.
In this course, the primary learning outcome is the ability to apply intelligence analysis to support sales planning process, and by being able to do this, you’ll improve your competencies and skills to support sales planning with a strategic approach.
You’ll develop a final assignment at the end of the course, and it is designed from an adapted real-life business case. The challenges of the case comprise the business context, through which you’ll apply the conceptual framework discussed during Course 2.
The outcomes of your analysis on the assignment case will be evaluated through a peer-review process.
Judgmental Business Forecasting in Excel
In this course, we extend your business forecasting expertise from the first two courses of our Business Forecasting Specialisation on Time Series Models and Regression Models. We will explore the role of judgmental forecasting, when more quantitative forecasting methods have limitations, and we need to generate further business insights. We will be exploring some structured methodologies to create judgmental business forecasts using Business Indicators, Subjective Assessment Methods, and Exploratory Methods. For each of these methods, we will look at how we can use Excel to help us in achieving these judgmental forecasts and how Excel can help us visualising our forecast findings. Being judgmental forecasting methods, we will also look at the role of biases in Business Forecasting,
Design and Visualize Impact Metrics in Miro
By the end of this project, you will be able to create a performance framework to design and visualize Key Performance Indicators (KPIs) that indicate project and overall business health.
To do this, you will gain hands-on experience designing and visualizing impact metrics in the Miro online visual collaboration platform for teamwork.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Fashion Design
Fashion design is about looking to the future to innovate for today, but it is important to understand the foundation of the design process. In this course, you will learn about technological developments in fashion design, 3D and digital printing, and artisanal design and craftsmanship. You’ll explore building your brand through design aesthetics, materials, silhouettes and fit. You’ll discover the importance of collaboration with other designers and how new modes of thinking and inspiration are integral to the design process. Finally, you’ll examine the future of fashion forecasting, and how the observation of trends, social movements, politics, environmentalism, and pop culture are crucial to building your brand strategy.
In this course, you'll be learning from the following Parsons faculty and industry experts:
- Gabi Asfour, Parsons Faculty, Founder & Creative Director, threeASFOUR
- Keanan Duffty, Parsons Faculty
- Susanna Moyer, Parsons Faculty
- Joshua Williams, Parsons Faculty
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