Businesses and their supply chains are facing increasing competition and uncertainty in what is now a truly globalised trade environment. To remain competitive, organisations need to think globally – ensuring supply chains meet customer demands while minimising costs and maximising responsiveness. From a strategic perspective, this involves making important trade-off decisions between cost, quality and flexibility of supply chains. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will equip you with the future-focused capabilities needed to design and manage effective, sustainable and efficient global supply chains of tomorrow.

In this 1-hour long project-based course, you will learn how to - use twitter for business - understand twitter analytics - understand complex twitter usage Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

At the end of this project, you will have learned everything you need to know about billing and payment on Pinterest. You will have learned how to set up billing information and what different payment options Pinterest offers. Additionally, you will learn how to set up a payment schedule.

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically.

User Research is at the heart of creating engaging, user friendly, and successful products, services, and designs. By the end of this project, you will learn the fundamentals of user research by designing and creating a survey using Google Forms on new features customers would like to see in a mobile banking app. You will also learn how to gather feedback and organize it into a presentable format.

Artificial intelligence (AI) and machine learning (ML) have become an essential part of the toolset for many organizations. When used effectively, these tools provide actionable insights that drive critical decisions and enable organizations to create exciting, new, and innovative products and services. This is the first of four courses in the Certified Artificial Intelligence Practitioner (CAIP) professional certification. This course is meant as an entry point into the world of AI/ML. You'll learn about the business problems that AI/ML can solve, as well as the specific AI/ML technologies that can solve them. In addition, you'll get an overview of the general workflow involved in machine learning, as well as the tools and other resources that support it. This course also promotes the importance of ethics in AI/ML, and provides you with techniques for addressing ethical challenges. Ultimately, this course will get you thinking about the "why?" of AI/ML, and it will ensure that your more technical work in later courses is done with clear business goals in mind.

Sending and receiving emails efficiently is a valuable skill in the modern workplace. Many times, people find themselves sending out routine information to clients and employees which can lead to repetitious email communication. This project is designed to help you become more efficient with your email composition practices in order to save valuable time throughout the workday. By the end of this project, you will streamline your email processes for regular communication processes. You will do this by setting up contact labels to easily disseminate information to a large group, creating email templates to quickly compose routine emails, and by creating filters to automize inbox organization. This hands-on experience will allow you to explore some of the more advanced features of Gmail and how they can be best utilized in the workplace. By taking advantage of these advanced features of Gmail, you will be able to streamline the dissemination of routine information improves overall inbox organization in order to better prioritize urgent emails.

This course lays out the skills and knowledge necessary to develop a marketing-driven sales enablement strategy, for beginners or those looking to hone their skills. You’ll learn the basics of sales enablement, and how to align your marketing and sales team under the same strategy and goals. You’ll learn ways to make the connection with your buyers and use content as an effective sales tool. The course will teach you about automation tools to use in your sales enablement strategy and about how to enable continued customer success after a sale. By the end of this course you will be able to: • Describe what sales enablement is and why it's important • Create a vision and goal that can motivate and align sales and marketing teams • Develop a lead qualification framework • Create an SLA • Plan and run effective ‘smarketing’ meetings • Identify your target audience • Develop a buyer persona • Use the jobs-to-be-done framework to understand your buyer • Create a hero statement to connect with your buyer • Develop a content strategy to increase your sales team efficiency and velocity • Plan a company-wide content creation initiative • Write impactful content • Enable ongoing customer success • Identify technology needs for sales enablement • Develop your technology strategy for sales enablement This course will help you build a solid foundation for developing a sales enablement strategy and working effectively with your sales and marketing teams. The course is intended for anyone interested in jumpstarting their career in sales - whether you’re changing careers and looking for an entry-level role, or want to hone your skills in your current role as a sales representative. It does not require any background knowledge or experience to get started. Throughout the course, you will complete exercises that allow you to apply the skills you have learned in a practical way, such as evaluating a lead qualification framework, planning a “smarketing” meeting, creating a buyer persona, and writing an email to potential customers. You will compile your work and submit it as a project at the end of the course.

Do you have an idea that could help solve a societal problem? Are you wondering if starting a social enterprise is the best way to go forward? You are thinking about becoming a social entrepreneur! In this course, you’ll critically examine what makes for a good idea, and whether that idea requires starting a new business. You’ll craft a personal immersion plan while considering different ways to create impact. You’ll explore the personal challenges and connections to your life’s purpose before deciding to commit to becoming a social entrepreneur. Each week, you’ll see and hear from 11 real-life social entrepreneurs, working around the world, and sharing the lessons they’ve learned as well as the mistakes they’ve made and how you can overcome them. Among their experiences are: providing clean water in India and the Dominican Republic, warming premature babies without incubators, improving education in Africa and Detroit, and providing affordable fresh food to low-income residents of Los Angeles. Ultimately, you’ll be able to decide whether your idea is necessary for the world, and if starting a social enterprise is the right path for you. This course is based on the book “Becoming a Social Entrepreneur: Starting Out, Scaling Up and Staying True” by Michael Gordon.