In this course, you will focus on understanding climate change and the risks and opportunities that it creates for businesses in the 21st century. You will analyze the current impacts of climate change on a global scale, and the investment shifts that are required to achieve a net-zero economy. Next, you will analyze the role of climate disclosures and their importance in ESG. You will also review private environmental governance, the active role that private companies are playing in combating climate change, and the parallels between the public and private sectors. Additionally, you will assess the insurance industry and the ways that it spreads risk, as well as creative ways that insurance as a form of private or public governance can build climate resilience. In the final module, you will review the concept of greenwashing: what is driving firms to make exaggerated environmental claims, why it is harmful, and examples of enforcement actions. Finally, you will learn about the importance of product stewardship. By the end of this course, you will have a thorough understanding of public and private environmental governance, the financial risks that unmitigated climate change is creating, climate disclosures, and innovative ways that business leaders can view and implement climate solutions.

In the previous course, you learned financial statement analysis and how to make estimate of future financial status. In this course, you are going to learn capital budgeting. That is, how to make an investment decision. You would like to select the best project among various projects you can take. Then, you need to know the criteria. In this course, you are going to learn investment decision criteria such as NPV and IRR, which are most popular decision rules. Using financial analysis and discounted cash flow method, you can make pro forma financial statement and estimate project cash flows. Then, you apply investment criteria to determine whether to invest or not. After learning how to apply NPV and IRR method to investment decision, you are going to learn how to evaluate NPV estimate and scenario, what-if analyses and break-even analysis. In addition to NPV and IRR, you are going to learn Payback period method and Profitability method to determine whether to invest or not when there is a political risk or capital rationing.

This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.

In this course, you will focus on the implementation and practice of a connected digital marketing strategy. By the end of this course, you will have developed your understanding of key topics such as: Marketing automation and conflict in online communities, the sales funnel, search engine marketing and management, Search Engine Optimization (SEO), Paid search marketing, online partnerships and affiliate marketing. You will have the opportunity to discuss email marketing and mobile messaging, viral marketing, direct marketing and traffic building with your fellow learners. Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing. You will be asked to analyse how successfully the company has implemented these topics and identify areas that can be improved. In the end-of-course assignment, you will relate your knowledge in a real-life context with an analysis of a company’s successful digital marketing strategy. Completing this course will count towards your learning in the Digital Consumer Search and Marketing Specialization.

It describes the elements of the Leadership model oriented towards human flourishing, in order to develop leaders who achieve better results. We are facing a world leadership crisis, due to (among other factors) the volatile, uncertain, complex, and ambiguous context we are living in. The world needs self-aware leaders who are also aware of their environment, immersed in a permanent learning process, who are committed, resilient, with a positive vision of the present and the future, who find meaning in their life mission, and who flourish by contributing to the flourishing of others. This course will bring the necessary tools to develop a human-flourishing-oriented-leadership.

Have you ever wondered how companies know how much to produce in advance so that they do not make too much or too little? Matching supply and demand requires planning. This course introduces you to the exciting area of supply chain planning. Part of a broader specialization on Supply Chain Management, you will master different forecasting techniques, essential for building a Sales and Operations Plan. At the completion of this course you will have the tools and techniques to analyze demand data, construct different forecasting techniques, and choose the most suitable one for projecting future demand.

By the end of this project, you will be able to develop a user strategy by producing a Wardley map. To do this, you will leverage a Wardley map to identify dependencies in the value chain so a business can mitigate project risk in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Tableau is widely recognized as one of the premier data visualization software programs. For many years access to the program was limited to those who purchased licenses. Recently, Tableau launched a public version that grants the ability to create amazing data visualizations for free. Account members can also share and join projects to collaborate on projects that can change the world. In this project, we will learn how to create an account, create an Interactive Graph in Tableau and share it with others. Learning to use this in-demand tool has applications in Marketing, Finance, Operations, Sales, and many other business functions. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this guided project, you will be able to use the Financial Competitive Profile Matrix (FCPM) to analyze your industry and identify your competitive advantage with key financial indicators. FCPM is a strategic management tool that enables you to benchmark your company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on some Financial Critical Success Factors (FCSFs) analysis. The FCSFs are assigned weight based on their importance, ranked on their strengths and weaknesses, then the weight is multiplied by the rank to determine weighted score. The sum of the weighted score reveals the company that has competitive advantage or disadvantage in the industry. To demonstrate the application of the FCPM, we will use spreadsheet to analyze a division of our energy services company together. Example on the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want have a deep insight on their competitive environment. Also, for strategist and financial analysts who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the FCPM to analyze your company, identify the strengths and weaknesses of the competitors, and then use it to determine your strategic direction

Welcome to Digital Transformation Strategy! As you probably know, this is the first course in a three part specialization focused on the digital transformation of finance. We'll aim to bring you insights about how digitalization intersects with finance, culled from one of the world's top regions for digital innovation. I'm excited to have you in the class and look forward to helping you learn more about this important topic. To begin, I recommend taking a few minutes to explore the course site. A good place to start is the navigation bar on the left. Click Course Content to see what material we’ll cover each week, as well preview the assignments you’ll need to complete to pass the course. Click Discussions to see forums where you can discuss the course material with fellow students taking the class. Be sure to introduce yourself to everyone in the Meet and Greet forum! This course should take about four weeks to complete. You can check out the recommended course schedule below to see a quick overview of the lessons and assignments you’ll complete each week. By the time you finish this course, you’ll have mastered the transformational forces of digitalization and the new competitive dynamics it gives rise to, learned from leading financial companies and seen inspirational examples from the digital masters. You'll be introduced to the Capstone Project for the specialization and have a chance to form some preliminary solutions for a financial company seeking a new strategy for the digital age of finance. Good luck as you get started. I look forward to seeing you in class!