In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.

In this 2-hour long project-based course, you will learn how to create tasks and lists with Click-Up. Click-Up is an all-in one desktop and mobile app for project managers and other people who want to boost their productivity. We will create a free Click-Up account and explore the most basic features, such as tasks and lists. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will be able to identify critical players within a stakeholder map. To do this, you will gain hands-on experience applying design thinking and user experience research to align the right stakeholders with their influence upon project success in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

After completing this guided project, you will be able to access and use Facebook Audience Insights to better market your business on Facebook and reach your desired target group. The goal of this project is to familiarize yourself using the Facebook Audience Insights tool. By achieving this goal, you will be able to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is finding creative ways to attract the attention of social media users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. Later, I will introduce you to Facebook Insights. Facebook Insights is a very powerful Facebook marketing analytics tool. It offers a wealth of data to help you understand more about the users who visit your Facebook Page and your target audience.

The Budgeting Essentials and Development course focus on an integrative and practical view of concepts, methods, and techniques to develop a budget. After finishing this course, learners will be able to: - Develop the budget with a broad view of the corporate functions; - Integrate the strategic guidelines into the discussions of budgeting process; - Structure the budget planning and development in a logical sequence - Coordinate the project of budget planning with the different areas of the company - Actively promote assumptions discussions to improve the process of developing the budget - Apply financial concepts to support the budget planning process - Design a budget monitoring and control model to support the performance management - Evaluate the performance of the company by managing the results and the budget In this course, learners will have a deeper understanding of the budgeting process, its challenges, common issues, and approaches to mitigate the problems and improve the learning curve of budget planning. It is integrative by emphasizing the transition between the corporate strategy and the budget. It is practical by following a structured process of going through a framework that illustrates and demonstrates how to analyze, develop and control the budget.

By the end of this guided project, you will be fluent in creating Program Resource Planning artefacts for the Planning Phase for diverse programs. You will utilise a logical diagramming plan in an agile environment to develop the solution. This will enable you to identify and classify the required components for resource planning. Furthermore, it will help develop a structural model for learning about the field of Program Management. If you are interested in building up the knowledge leading to this guided project, the following is the link to: [ Developing Programme Management Blueprint with ClickUp] https://www.coursera.org/projects/program-blueprint [Advanced Programme Planning Phases Framework in ClickUp] https://www.coursera.org/projects/program-advanced-planning This Guided Project is essential for individuals wanting to learn about the field, or looking to transition into working in Program Management. This guided project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in an agile environment with ClickUp to engage in a hands-on learning experience.

Construction Project Management introduces learners to Project Initiation and Planning. Columbia University professor, Ibrahim Odeh, along with industry experts join together to provide a comprehensive overview of the construction industry. There are 10 modules that allow learners to become knowledgeable of construction management within the dynamic construction industry. Professor Odeh teaches learners about the fundamentals of the Project Development Cycle while guest lecturers discuss Lean Project Delivery method and Lean Design Behaviors. Technological advances, such as Building Information Modeling (BIM), will be introduced with real world examples of the uses of BIM during the Lifecycle of the Project. The course concludes with Professor Odeh discussing the importance of project planning and scheduling and an opportunity to develop a Work Breakdown Structure. By the end of this course, you will be able to: -Learn about construction management, including an understanding of the construction industry, the role of a project manager, construction contract types, and project delivery methods -Explain the fundamental principles to establish Environment, Health and Safety in the construction industry -Detail the principles and application of sustainability development in construction industry -Summarize the work breakdown structure (WBS) and estimate the construction activity duration

You live a hands-on life, and you intend to continue doing so! That is why I guess you already have checked where the QR-code (the logo) for this course leads to, right? And it is in this kind of setting that you prefer hands-on learning. Things you can do, already today are something you value. You actually did not start this course when enrolling in it. You started it long ago, either as a customer somewhere, or just maybe thinking about marketing for some time. Or maybe you are already working in marketing for yourself or maybe your own company. In all these situations what matters is action. Action that contributes to your marketing journey. This is the reason why we will start of with a situation “as if” you were starting up the sales process in a company where no previous customers existed. Gradually your sales efforts give results, you get customers, and handling the market expansion becomes important. If somewhat lucky, in practice that is the way it goes. The course begins with the art of cold calling (attacking the ones that did not know you exist - the most tricky ones) and analyzing the potential customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy, and market expansion. It is normally in that order it develops in practice. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing, and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory. All of them are hopefully practically useful for you already today. On one hand, this is a basic course. There is far more in this than we are able to cover here. But the Marketing Strategy for Entrepreneurs course will prepare you for some of the most common marketing and sales efforts needed for technology-based companies. Later on, you will learn more. Maybe here or somewhere else. Hope you enjoy it. Good learning has to be fun! So if the course is not fun enough for you: Please let us know!

The future of healthcare is becoming dependent on our ability to integrate Machine Learning and Artificial Intelligence into our organizations. But it is not enough to recognize the opportunities of AI; we as leaders in the healthcare industry have to first determine the best use for these applications ensuring that we focus our investment on solving problems that impact the bottom line. Throughout these four modules we will examine the use of decision support, journey mapping, predictive analytics, and embedding Machine Learning and Artificial Intelligence into the healthcare industry. By the end of this course you will be able to: 1. Determine the factors involved in decision support that can improve business performance across the provider/payer ecosystem. 2. Identify opportunities for business applications in healthcare by applying journey mapping and pain point analysis in a real world context. 3. Identify differences in methods and techniques in order to appropriately apply to pain points using case studies. 4. Critically assess the opportunities to leverage decision support in adapting to trends in the industry.

Welcome to the MOOC “Doing Business in Europe”! Europe is a major world trade partner as well as a place where to acquire significant business experience. This is the reason why this MOOC has been designed with the view to explaining and guiding you in doing business in Europe. Do you really know Europe? How should you consider and approach the European continent? What business lessons can be drawn in a European perspective? With a dozen contributions from academics in the various domains of management (marketing, supply chain, finance, human resources management or strategy) and as many testimonials from business leaders operating in Europe, this course will help you enrich your knowledge and business competences within the European context. The MOOC is divided into 5 topics corresponding to 5 major issues when doing business in Europe: 1. Approaching the European market(s) 2. Innovating in Europe 3. Investing in Europe 4. Building the value chain 5. Integrating the diversity There are no prerequisite for this course. At the end of the coursework, participants will be able to understand how to design a European-scale development strategy. Please enroll and thank you in advance for choosing this course!