At the end of this project, you will be able to create an exciting PowerPoint presentation using visuals, animations, and transitions. First, you will use a basic existing PowerPoint presentation or create a basic PowerPoint presentation with just text yourself. Then, you will get to know options to improve your presentation by adding visuals, animations, and transitions. You will learn all about animations and how to best use them. You will also learn a few easy methods to make your slide transitions smoother and more appealing to your audience. Creating a Microsoft PowerPoint using these features will allow you to be able to have the best visual support possible during your presentation. Visual support, animations, and good transitions via Microsoft PowerPoint will ensure your audience stays engaged and attentive as well as interested. The goal of this project is to teach you how to be successful with your presentations and how to make them more interesting so your audience can digest the information you are providing more easily and will also retain more of the information provided.

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Explore how to leverage keywords and search engine marketing in your ad campaigns - Develop a sample pay per click (PPC) ad campaign that aligns with your marketing goals - Analyze a landing page and identify successful and unsuccessful elements - Recognize how to apply calls-to-action to increase customer conversion - Identify tactics of customer conversion and retention to add to your digital marketing plan

In this 1-hour long project-based course, you will learn how to create a profile and network on LinkedIn. We will go step by step-by-step through this project so you can build a profile if you do not have one or strengthen your current one if you do. You will also learn about the tools and options offered by LinkedIn to assist you. We will explore the basics of how to set-up an engaging profile. You may even learn something you do not already know to make your current profile stand out above the rest. Some learning objectives that we will cover include building a profile that sends a professional message with your banner and your personalized URL code as well as knowing how to share your URL code. We will expand your network by learning how to make connection requests professionally. And we will go through following people, pages, groups and hashtags. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Have you been asked to make a presentation for your organization? Do you know the best way to reach your colleagues? We learn to use Genial.ly to build a training presentation on effective communication. With working from home on the rise organizations need to find easy ways to train multiple people virtually, learning how to use Genial.ly to develop a presentation will help you to reach those who need to improve their skills. Genial.ly offers many options for developing a presentation as well as choices for how to share it. Genial.ly stores the presentation and provides you with a URL to share. You can easily add animations and navigation to your presentation and wow everyone! By the end of your time in this project you will have a completed presentation to share in Genial.ly. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. But what is the best way to present your findings and be able to make a decision? In this course, you will discuss how to incorporate a story in your marketing presentation to help you capture the attention and gain support of stakeholders and business leaders. You will choose the most effective analytical method for delivering your insights and the best presentation method for your given audience. You will incorporate data visualization best practices and use tips and tricks when presenting to your various levels of decision makers and stakeholders.

In this 1-hour long project-based course, you will learn how to use LinkedIn to promote your small business by creating a LinkedIn business page, connecting to the right customers, using the LinkedIn messaging feature, posting relevant content, joining groups, and creating your own group for your small business. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

We live in a complex world with diverse people, firms, and governments whose behaviors aggregate to produce novel, unexpected phenomena. We see political uprisings, market crashes, and a never ending array of social trends. How do we make sense of it? Models. Evidence shows that people who think with models consistently outperform those who don't. And, moreover people who think with lots of models outperform people who use only one. Why do models make us better thinkers? Models help us to better organize information - to make sense of that fire hose or hairball of data (choose your metaphor) available on the Internet. Models improve our abilities to make accurate forecasts. They help us make better decisions and adopt more effective strategies. They even can improve our ability to design institutions and procedures. In this class, I present a starter kit of models: I start with models of tipping points. I move on to cover models explain the wisdom of crowds, models that show why some countries are rich and some are poor, and models that help unpack the strategic decisions of firm and politicians. The models covered in this class provide a foundation for future social science classes, whether they be in economics, political science, business, or sociology. Mastering this material will give you a huge leg up in advanced courses. They also help you in life. Here's how the course will work. For each model, I present a short, easily digestible overview lecture. Then, I'll dig deeper. I'll go into the technical details of the model. Those technical lectures won't require calculus but be prepared for some algebra. For all the lectures, I'll offer some questions and we'll have quizzes and even a final exam. If you decide to do the deep dive, and take all the quizzes and the exam, you'll receive a Course Certificate. If you just decide to follow along for the introductory lectures to gain some exposure that's fine too. It's all free. And it's all here to help make you a better thinker!

The workplace of tomorrow is an uncertain place. We live in a rapidly changing world, and design innovations such as artificial intelligence (AI), robotics, and big data are rapidly changing the fundamental nature of how we live and work. As these technologies continue to evolve at an exponential rate - it is becoming critical to understand their impact on contemporary work practices, and for businesses and employees to understand how to design a secure future amidst this disruption. What new, disruptive technologies are on the horizon? How will jobs change? What challenges will employers and employees face? How can the design process help businesses and employees to create innovative solutions to overcome such challenges? The course is a collaboration between UNSW Sydney Art & Design and AMP Amplify, AMP's innovation and ideas program. It brings together leading business and design thinking to help answer these questions, and investigates design strategies that businesses, employees and designers can adopt to find new opportunity in such a rapidly changing professional landscape. WHAT WILL I LEARN? The course provides you with a unique, authentic, and industry relevant learning opportunity. You will have access to current theory, industry examples and expert advice from leaders in the field. This course will help you to: • Recognise how the integration of design approaches are shaping technology and business practices, and how these changes bring immense possibility and uncertainty to the future of work • Analyse important skills and attributes that designers, employees, and businesses need to be successful in a speculative, technologically enhanced future • Understand the importance of unique human attributes in increasingly automated workplaces • Evaluate challenging issues related to potential change in processes, people and automation that might impact the future of your own employment or business • Plot your own possible, probable, and preferable trajectories, and synthesise a design strategy to maximise your ability to adapt, grow, and realise opportunities in your own work future. WHO WILL MY INSTRUCTORS BE? You will learn effective design thinking strategies from leading UNSW Australia Art & Design academics. You will also examine case studies from business and service design perspectives that demonstrate how design can transform business processes to become more adaptive to and predictive of technological and social change, and this can help to capitalise on new opportunities. Direct from our industry partner AMP’s innovative Amplify program, you’ll hear personal insights and advice about how to develop attributes and skills that will give you an advantage in the workplace of the future, from the following business leaders, futurists, entrepreneurs, and innovators from around the world: • Sean Brennan, Head of Design & Innovation, AMP • Megan Dalla-Camina, Co-Founder/CEO, Lead Like a Woman - via Amplify • Susan David Ph.D, CEO, Evidence Based Psychology - via Amplify • Dr. Norman Lewis, Director, Futures-Diagnosis Ltd - via Amplify • Heather McGowan, Author & Advisor, Work to Learn - via Amplify • Ramez Naam, Exponential technologies, Machine learning, Artificial intelligence, Singularity University - via Amplify • Dr. Andy Polaine, Regional Design Director, Asia-Pacific, Fjord • Michael Schrage, Research Fellow, Innovation Thought Leader, MIT Sloan School's Center for Digital Business - via Amplify • Chris Shipley, Curator, MIT Solve. via Amplify • Sue Suckling, New Zealand Qualifications Authority, Chair of Callaghan Innovation, Chair of the New Zealand Qualifications Authority - via Amplify • Professor Nick Wailes, Director, AGSM, and Deputy Dean, UNSW Business School. UNSW Sydney.

This capstone project course takes you through a guided journey of putting together a comprehensive agile transformation packet. To create this packet, you will be creatively applying the concepts and tools we have covered in the first four courses of this Specialization. In the capstone course scenario, you were hired as a Senior Scrum Master at Nike. You will understand what a Fortune 100 company would be looking for in a candidate by analyzing a real Nike job posting. If you aspire to work in a similar role, this exercise should give you an idea of where you stand today and what skills you might want to hone on in the future. You then will be completing a probationary assignment as a part of the requirement of this new role. Your plan should help you answer the question of what steps you will take in your first 30 days at Nike to develop yourself, your team, and the enterprise. The packet you will be developing consists of the following four elements: Transformation roadmap One-month-long Sprint Plan for personal development One-month-long Sprint Plan for developing a brand new Agile team Change management plan to strengthen Nike’s internal culture, support innovation, and fend off intense competition (alternatively, you may choose to create a plan for the company you are working for) The capstone project will provide you with a hands-on experience of strategically planning for change and applying Scrum tools. Don’t forget to have fun with it!

Do you want to gain a competitive edge on the job market? Would you like to improve the way that you organize, manage, and present your skills to succeed in a competency-based, competitive job selection? Have you prepared to compete for jobs in the age of AI-powered recruiting? This advanced, project-centered course* is designed for working professionals who want to direct their skill-building activities towards creating powerful, evidence-based, data-driven, and externally verified job applications. When you complete the course, you’ll be able to objectively measure your level of skills acquisition against your desired job’s requirements and the likely competition. You’ll learn how to use experiential methods and tools, such as simulations, benchmarking, competency dashboards, and skills assessment to operationalize and quantify your skills. You will know how to realistically estimate your likely score in the competitive job selection; you will also find out how much of each skill you need to develop to stand out and beat the competition. In addition to improving your job applications, the course will teach you how to increase the effectiveness of your ongoing professional development by monitoring the level of skills acquisition. The course will provide you with tangible outcomes for immediate use. We’ll show you how to use a simple, powerful computer program to organize and manage your skills inventory. Your completed project will focus on your desired job and will include three components: 1) a Skillset Summary Checklist; 2) a Selection Criteria Statement; and 3) a Professional Development Plan. Upon completion of the course, you will be able to use the results of the project to strengthen your next job application (or promotion request). You’ll be able to use the same technique to direct your skill-building activities and continuously monitor their effectiveness. What is required: In the course, we’ll provide videos, readings, and learning activities. There is an optional course companion book available for purchase on Amazon.com. In the course, you'll be asked to download and use the course software, “J.A.F.A.R, Skills Manager Pro (R).” The software is a copyrighted Excel spreadsheet template; for course participants, it is provided free of charge (for personal, non-commercial use only). To use the software, you will need to have a basic level of proficiency and a licensed copy of MS Excel. *About Project-Centered Courses: Project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded supportive learners with similar goals providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share.