How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.

Do you (or do you want to) work on a multinational team? Do you want to become a manager or improve your current management style to get better results? Are you unsure if culture is impacting your ability to communicate and collaborate? If you answered yes to any of these questions, then this course – and its associated specialization – is for you! We have entered an era where multinational and cross-cultural teams are now the norm. As a result, it is nearly impossible to conduct business without interacting with people from places far from home. In order to be an effective manager, one must understand the challenges that arise because of culture, how to navigate them, and, most importantly, turn them into opportunities for success. Thankfully, this is not new. We all have a culture that is unique to ourselves and we have all been part of a team with people different than ourselves. The secret truth is that this has always been an essential tool. We are lucky that now we have incentive to examine it and build the skills to use it. So if you’re ready to learn all about how to be a more effective and valued manager of multinational teams, join us and fill your cross-cultural toolbox!

This course will allow you to identify and evaluate opportunities for creating a tech business, and to better understand its principal issues on a human, technical, commercial, environmental and financial level. As such, you will obtain solid foundations either for building your own tech business, or for joining one. Deciding to create or to join a tech business in these early years is an out-of-the-ordinary adventure, and it certainly won’t be straightforward: you need to be ready to accept that not all "good" ideas will lead to success, and that only a very small number of projects lead to great success. You must learn to overhaul your relationship with failure, which is a valuable source of experience and should be managed according to the logic of “acceptable loss”: the entrepreneur loves uncertainty, not excessive risk. The creation of tech businesses gives you a genuine opportunity to change the world, but requires you to adopt a particular state of mind and to be able to acquire knowledge, know-how and interpersonal skills. You will have the chance to work alongside passionate and exciting people from a whole multitude of backgrounds. From a technological point of view, these women and men have constructed numerous companies of a global scale. The development trajectory of a tech business is full of mishaps which require you to be both agile and greatly prepared to build on a strong idea, choose your market, develop your proposal, assemble a team worthy of the task in hand, and finding financing. The course is made up of methodological sessions as well as first-hand accounts from entrepreneurs and people who have succeeded in creating tech businesses themselves. You will thus be able to get to know the essential dilemmas with which high-tech business creators are confronted with, beginning with the initial decision to set up your very own structure, which itself represents a significant life decision. You will also see that the creation of a tech business is much more a collective adventure than an individual one. In the English version, all of the reading content, quizzes and assesments will be in English, whilst the videos will have French audio and English subtitles.

**You should complete all other courses in the Fundamentals of Accounting Specialization before beginning this course.** The capstone project will be set in the context of a realistic small-business enterprise, and will require you to think deeply and apply the accounting concepts presented in the other courses in the Fundamentals of Accounting. While navigating the daily operations of the business, you will have an opportunity to consider the accounting implications of the economic events encountered, as well as how these economic events should be communicated to decision makers. If you enjoy this business course and are interested in an MBA, consider applying to the iMBA, a flexible, fully-accredited online MBA at an incredibly competitive price offered by the University of Illinois. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

At the end of this project you will be able to create a successful and informative PowerPoint presentation that will keep your audience’s attention. First, you will learn how to start a basic PowerPoint presentation. Then, you will learn how to add informative content to your presentation before you will also learn how to add engaging visual support to your presentation. Additionally, you will learn a few easy methods to make your slide transitions smoother and more appealing to your audience. Creating an informative Microsoft PowerPoint will ensure your audience stays attentive and engaged during your presentation and retains as much information as possible.

《中级汉语(商务篇)》慕课是为汉语水平达到HSK三级的外国留学生制作的汉语学习慕课。它以汉语语言知识和交际技能为主要教学内容，培养留学生在一般工作情景和真实商务情境中运用汉语进行交际的能力，将生活汉语与商务汉语有机融合，情境设计贴近飞速发展的科技和商务生活，能同时满足留学生日常生活、学习和工作的需求。语法内容涵盖了HSK 三、四、五级考纲中的所有语法重点及要点；语料新鲜而实用，以HSK三、四、五级词汇为主。学习结束后汉语能达到HSK四、五级的水平，并兼具生活和基本商务交际语言技能。 The MOOC of Intermediate Business Chinese is designed for the Chinese language learners who have reached HSK level 3. The MOOC presents lively, authentic, and up-to-date dialogues for daily conversations and business communications. The contents integrate trendy technologies with real-life situations that can be applied to everyday lives, language classrooms, and working places. The course also covers all the key grammar points and patterns in HSK level 3-5. Students are expected to reach HSK level 4-5 when they complete the course and be able to effectively communicate in daily lives and professional settings from intermediate-mid to advanced-low levels.

The metaverse isn’t just for gamers or developers, it will be for everyone. In this free course from the experts at Meta, you’ll learn what the metaverse is, what it means for our world today and into the future, and the opportunities it presents for both professionals and businesses. Understand the metaverse fundamentals Experts will guide you through a broad range of topics spanning the metaverse ecosystem, from communication and collaboration to NFTs and cryptocurrency, from avatars and devices to platforms and game engines. You’ll learn about augmented reality (AR), virtual reality (VR), extended reality, NFTs, blockchain, web3, cryptocurrency, and more. Discover new ways to connect, learn, and work The metaverse provides new ways to connect people, websites, platforms and realities. You’ll explore how it will enhance online social experiences, the future of work and learning. Opportunities for professionals and businesses The metaverse will be built by everyone, with creative and practical applications being developed every day by imaginative people. Learn how the metaverse will be applied in areas like healthcare, education, city planning, art, and more—and how you can start creating these experiences today. You’ll also learn how the metaverse can make the world a more diverse, equitable, and inclusive place. By the end of the course, you’ll be equipped with the fundamental knowledge of the metaverse to determine future areas of interest, learning, or professional growth.

Every manager must have a foundational understanding of financial management. This course will prepare you for responsible and sustainable leadership from a financial management perspective. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you’ll learn the key aspects of effective financial management by focusing on: the assessment of an organisation’s financial health; planning future financial performance; financing of operations; and evaluating business and investment opportunities for the organisation. This course will emphasise how crucial sound financial management is for you and your organisation to be successful in the real-world.

In this course, you will learn the fundamental techniques for making personalized recommendations through nearest-neighbor techniques. First you will learn user-user collaborative filtering, an algorithm that identifies other people with similar tastes to a target user and combines their ratings to make recommendations for that user. You will explore and implement variations of the user-user algorithm, and will explore the benefits and drawbacks of the general approach. Then you will learn the widely-practiced item-item collaborative filtering algorithm, which identifies global product associations from user ratings, but uses these product associations to provide personalized recommendations based on a user's own product ratings.

This course in the Healthcare Marketplace specialization gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of the strategy deployed for pricing drugs and new technologies as well as the market sizing exercise to identify where future research and development investments should be made.