Two of our most profound business challenges are digitalization and sustainability. They are rapidly changing the way we are doing business both today and in the future. Therefore, in the Sustainable Digital Innovation course, we explore the business opportunities that can open up when we align our strategy with sustainability goals. You will gather knowledge on: * understanding the sustainable contextual framework * the methods and tools for your business to address sustainable challenges of different means * how digital technologies can help you manage and innovate your role in your business ecosystem and support sustainable development in business and society * the existing and emerging cases of digitally-enabled sustainable solutions - as these solutions are of value to industries on various markets. Your course leads, Program Director - Staffan Movin, and Jan Agri - Senior Advisor Circular Economy, will guide you through the various perspectives of the field, providing you with the methods and tools you need based on applied research findings. You will also get valuable insights from major business leaders and experts. For example, you will meet: - Björn Stigson, former President of The World Business Council for Sustainable Development (WBCSD) - Elaine Weidman Grunewald, Sustainability executive, author, board member, founder of AI Sustainability Center, and former SVP at Ericsson - Henrik Henriksson, former President and CEO of Scania - Annika Ramsköld, Vice President Sustainability, Vattenfall. After the completion of this course, you can deepen your knowledge with the live professional course, Sustainable Digital Innovation. For more information and registration details follow this link: https://professionalschool.eitdigital.eu/sustainable-digital-innovation

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

In this 1-hour long project-based course, you will learn how to Build a keyword-optimized Applicant Tracking System (ATS) friendly Professional Resume that is appealing, eye-catching and elegant. This guided project is for anyone who is looking to build a Professional Resume. Both Professionals and Students will find this course extremely beneficial. You will not only learn how to tailor a resume according to the Job description but also Keyword Optimization techniques that will make your resume Applicant Tracking Systems friendly. Applicant Tracking Systems (ATS) are used by 99 percent of fortune 500 companies to screen out Resumes. We will build a Resume that can pass the ATS software and reach the HRs. We will start by choosing an elegant and eye-catching template and we will build each of the following sections in detail task by task: Contact details, Objectives/Summary, Professional Experience, Education Credentials and skills/Achievements/Projects. By the end of this project, you will be confident in creating a Professional Resume that is customized and tailored for a job. Throughout our careers, all of us keep on looking for better opportunities and that’s why learning how to create and customize a Professional resume is one skill that will benefit you throughout your career. You do NOT need any prior experience in Resume writing or Graphic designs to complete this project. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Continue learning about blockchain technology by diving into the nature of ownership and how the blockchain is one way to approach decentralized transaction handling. This course also demystifies cryptography and hashing, which are critical for authenticating users and guaranteeing transaction privacy. This course requires the purchase of two books for the completion of assignments: Drescher, D. (2017). Blockchain Basics: A Non-Technical Introduction in 25 Steps. (ISBN-13: 978-1484226032) Antonoupoulos, A. M. (2017). The Internet of Money, Volume Two. (ISBN-13: 978-1947910065)

This course provides an introduction to the U.S. federal income taxation of corporations and their shareholders. The course focuses on the relevant provisions of Subchapter C of the Internal Revenue Code, as well as related Treasury Regulations and judicial opinions, governing corporate formation, operations, distributions, and liquidation. Practical in-class study problems facilitate self-discovery of technical tax knowledge along with the development of a variety of professional skills and attitudes.

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles.

In this project, you will create a digital product management plan framework in Trello using Kanban workflow processes. You will learn the basic functionality of Trello and apply the basics of Kanban to manage your workflow. The project will model how to translate the product management life cycle stages and key deliverables into a working plan in Trello. It will demonstrate how to use the Kanban workflow principles to plan and track the status of deliverables. Finally, you will learn how to share the plan with team members to organize and assign work, collaborate, and keep everyone up-to-date. Trello is a popular digital collaboration tool that organizes projects and people. For this project, we will only use the features and functionality included in the free version of Trello. Kanban is a workflow management method that aims to help you visualize your work, maximize efficiency, and improve continuously. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this course, we’ll introduce you to the foreign currency market, including who participates in it and some of their reasons for doing so. You’ll also gain an understanding of the complex nature of certain trading products, as well as some of the risks investors typically face. We’ll also explore the use of margin in your account and provide you with a case study, showing how to invest in the stock of a non-domestic company listed on a foreign exchange, as well as guide you through entering an overseas trade on an online trading platform. By the end of this course, you should gain a broad overview of the foreign exchange market, understand certain major currency products, and acquire some practical skills that will help you to dive-in and make trades on your own.

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)

Creating compliant material is the right thing to do, but it can seem like an expensive undertaking and an enormously high bar to meet. In this project you will become familiar with Federal 508 compliance standards and how they can become an asset to an organization’s goal of connecting individuals with content in a meaningful way. You will also gain hands-on experience with a no-cost technique for one component of accessibility testing. That is testing for color blindness accessibility with the Colorblindly extension in your Chrome Browser. By the end of this project, you will be able to confidently leverage Chrome browser extensions to test information accessibility, so that you can ensure that as much of your audience as possible can intuitively take in and interact with your organization’s information. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.