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Lesson | Business English Skills: Introducing Yourself in Business Settings
This lesson is part of a full course, Business English Networking. Take this lesson to get a short tutorial on the learning objectives covered. To dive deeper into this topic, take the full course.
By the end of this lesson, you will be able to:
- Introduce yourself by giving your name, job, company, and city
- Identify the job, company, and the city of new acquaintances
AI, Business & the Future of Work
This course from Lunds university will help you understand and use AI so that you can transform your organisation to be more efficient, more sustainable and thus innovative.
The lives of people all over the world are increasingly enhanced and shaped by artificial intelligence. To organisations there are tremendous opportunities, but also risks, so where do you start to plan for AI, business and the future of work?
Whether you are in the public or private sector, in a large organisation or a small shop, AI has a growing impact on your business. Most organisations don’t have a strategy in place for how to make AI work for them.
The teacher, Anamaria Dutceac Segesten, will guide you through the topics with short lectures, interviews and interactive exercises meant to get you thinking about your own context.
12 industry professionals, AI experts and thought leaders from different industries have been interviewed and will complement the short lectures to give you a broad overview of perspectives on the topics. You will meet:
Kerstin Enflo
Professor in Economic History
Lund University
Dr. Irene Ek
Founder
Digital Institute
Samuel Engblom
Policy Director
The Swedish Confederation of Professional Employees
Pelle Kimvall
Lead Solution Ideator
AFRY X
Joakim Wernberg
Research Director, Digitalisation and Tech Policy
Swedish Entrepreneurship Forum
Marcus Henriksson
Empathic Leader of AI & Automation and Digital Business Development
Empathic
Johan Grundström Eriksson
Board Advisor, Innovation Management & Corporate Governance
Founder & Chairman, aiRikr Innovation AB
Jakob Svensson
Professor in Media and Communication Studies
Malmö University
Ulrik Franke
Senior Researcher
RISE Research Institutes of Sweden
Björn Lorentzon
Nordic Growth Lead
Sympa
Anna Felländer
Founder
AI Sustainability Center
Prof. Fredrik Heintz
Associate Professor of Computer Science
Linköping University
Control Flow in RPA
The Control Flow in RPA course provides a deep understanding of the automation flow. Control Flow is a concept that refers to the order in which actions are executed and "control" flows in an automation project with the help of sequences, decision making, loops, and flowcharts. This course also focuses on the error handling mechanism which is vital for an automation project.
The course has multiple practice exercises which will help in strengthening your knowledge and understanding of workflows in Studio.
Sports Marketing
Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
— Ticket pricing strategies
— How a crisis might happen in sport
— How all types of companies are using sports to enhance and position their brands
— How to promote and market a sporting event
— How to develop sponsorships
— How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions
The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing.
Design and Visualize Impact Metrics in Miro
By the end of this project, you will be able to create a performance framework to design and visualize Key Performance Indicators (KPIs) that indicate project and overall business health.
To do this, you will gain hands-on experience designing and visualizing impact metrics in the Miro online visual collaboration platform for teamwork.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Product Cost and Investment Cash Flow Analysis
This course discusses costs and business practices to establish the cost of a product. The concept of time value of money (TVM) is developed to determine the present and future values of a series of cash flows. TVM principles are then applied to personal finances and retirement planning. This is a practical course that uses spreadsheets to better prepare learners in engineering and science for a career in industry.
This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.
Increase Engagement to your Instagram Business Profile
After completing this project, you will have learned how to optimize your social media strategy to better reach your target audience on Instagram.
The goal of this project is to improve and optimize your Instagram Business profile in order to attract users. An Instagram Business Account allows you to advertise your business on the social media platform Instagram by publishing and sharing ads and photos with your target group.
Today, you will learn various techniques that will help you improve your Instagram Business profile and successfully advertise your brand on Instagram. We will therefore access and use the graphic design platform Canva.
Users of social media platforms are constantly overwhelmed by the amount of social media content they see every day. In order to make your business stand out and attract users, creativity is key!
Raising Capital: Credit Tech, Coin Offerings, and Crowdfunding
Consider the benefits and challenges of disruptive capital-raising technology.
Advances in technology have both systematized and democratized consumers’ and business’ access to capital. In this course, you will explore the ways in which technology has transformed access to consumer credit and access to seed capital for business projects.
You will examine disruptive technologies in credit scoring, raising capital through tokenization, and the evolution of crowdfunding for both debt and equity financing.
You will also learn how to differentiate between crypto-based capital-raising models.
How to Set Up Shop on Facebook Shops using Canva
Throughout the project, we will be able to create a fully functioning Facebook Shop step by step. By the end of this project, you will be able to create a fully functional Facebook Shop for your business. Throughout the project, you will be able to identify and apply the functions of Facebook shop, in addition to creating a seamless experience for your prospective customers when they visit your shop.
Moreover, you will also be able to use Canva, which gives you a wide array of features that allow you to edit photos without extensive photo editing knowledge or experience.
This guided project is for intermediate users of Facebook Business users since we will develop from the basic knowledge of running a Facebook Page.
This project will provide you with the ability to create a simplified online buying and selling process for customers and small business owners.
Getting a Consulting Job
This is the #2 course in the specialization on management consulting.
In this course, we will learn how consulting firms work and how they make money. This can help you network with recruiters and prepare for the case interviews. Some of the topics covered:
• What drive project profitability?
• What competencies do I need at each stage in my career?
• How are consulting interviews different?
• How to do well on case interviews?
• How much do I need to practice cases?
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