In this 1.5-hour long project, you will be self-publishing a paperback book on Amazon Kindle Direct Publishing. You will be guided through the entire process of selecting a trim size, downloading a template, formatting the book according to the requirements of Amazon KDP, creating a book cover using the Cover Creator tool, setting up an Amazon KDP account and then publishing the book on Amazon KDP. We will also discuss keyword research & category selection to ensure your book appears on the search result. We will also be discussing the best practices to follow while choosing a Title and Pen name to avoid trademarks and copyright issues in the future. You will also be guided to handle tax and banking requirements while setting up a KDP account. By the end of this project, you will be confident in self-publishing any book through Amazon Kindle Direct Publishing.

In this hands on guided course, you will learn about Hootsuite, a social media management platform and you will learn how we can schedule posts to different social media platforms. So by the end of this course, you will learn to use the Hootsuite platform, you will learn to publish posts across your various social media sites through one centralized location, you will explore various functionality of the Hootsuite dashboard and you will also learn how we can use Hootsuite to automate the social media posts

At the end of this project, you will have all the basic skills to create videos for your website using Canva, an online tool for creating and editing Marketing visuals. You will use the various design tools, colors and graphics offered by Canva. This project is intended for intermediaries, small business owners and startups who have little to no knowledge of graphic design. It is ideal to create professional videos for websites using various video templates offered by Canva.

In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program.

Pinterest is not only a social network where people can find their ideas for their interests but it is also a search engine platform and productivity tool for many businesses. Every idea is represented by a pin by Pinterest users, which can also link back to user websites, which is why a Pinterest is great for driving traffic and sales for Businesses. By the end of this project you will understand how to create a Pinterest business account , create different types of pins and boards, customize pins, claim your business website on Pinterest to drive traffic to your website and how to share your pins to others on Pinterest platform.

This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.

After completing this project, you will be able to shape your text in many ways in Adobe Illustrator. First, you will learn how to curve your text and to adjust its features. Then you will learn how to warp your text. You will learn how to perform different warping techniques including warping your text in the form of any given shape. Curving and warping text in Adobe Illustrator allows you to create exciting text logos. The aim of this project is to familiarize you with basic and advanced options to curve and warp any text. By the end of this project, you will have created several simple text logos with guidance each of which demonstrates a different curving or warping technique.

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

By the end of this project, you will learn how to create a customized report dashboard in Hubspot, will learn how to add existing marketing reports, adjust the view of the marketing dashboard. Your new skills will help you efficiently manage marketing and stay up to date on marketing reports in Hubspot.