By the end of this project, you will learn how to edit photos for social media using the free version of Canva. An essential role of your social media marketing strategy is to establish your online identity and to appeal to your users, many times on a lean marketing budget. You don’t need to be a professional photographer to create eye-catching images and photo projects. You can use Canva to complete this project because it provides all the tools you need to edit photos for social media, while offering a variety of options for sharing and publishing.

Squarespace is an all-in-one website platform that allows you to build a sleek and custom website without knowing any code. It also comes equipped with several options for optimizing your website for search engine optimization (SEO). Using the techniques found here, you’ll learn to fully optimize your Squarespace site so that it’s properly indexed and ranked by search engines. In this project, we’ll cover site-level optimization, optimization for local search, on-page SEO, and blogging optimization. You’ll leave this course feeling confident in your ability to use the tools that Squarespace provides to improve your site’s searchability. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this 1-hour 40-minutes long project-based course, you will be able to identify your product mix, draw your product hierarchy levels as well as analyzing the sales performance of your product item or what we call stock-keeping unit (SKU). You will learn how to build successful product lines by identifying the problems and finding solutions for each product item or the stock-keeping unit ( SKU). Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

After completing this project, you will be able to use the paint brush in many ways. First, you will learn how to navigate through Adobe Illustrator. Then you will learn how to use a basic stroke for your paint brush before you will learn more about the brush library. Then you will learn how to apply your paint brush outside of freehanding - to text and to shapes. Additionally, you will learn all about the expand feature and how this affects your paint brush depending on the result you are looking for. The aim of this project is to familiarize you with all that the paint brush in Adobe Illustrator has to offer.

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so. You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools • Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies • Recognize how to use the principles of effective content marketing to create content that engages an audience This course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

In this project, you will be able to set up an account on Pinterest, edit and customize your profile, identify Pinterest settings and some related options. Throughout this project, you will be able to search for pictures on a certain topic on different sites, add them to your thematic collections, edit your boards and customize them on Pinterest, as well as being able to subscribe to other users. You will also be able to react to pins and write comments. This project is for beginners in creative industries (such as marketers, photographers and designers). Along the way, you will be able to apply pinterest tools and features as well as create boards and pins to use to display your talents and portfolio of work resulting in advancements in your career through more exposure and discovery. Pinterest can help in your career as a resource to change careers, research organizations/ companies or discover freelance work. Besides supporting and assisting your career, your new skills will come in handy for inspiration and creative ideas in any topic of interest.

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate.

Digital media assets are becoming essential in everyday life in both professional and personal aspects. Creating digital media in Libre Impress is an easy and free way to build many of the digital media needed in your life or business. Learners will follow along with this guided project to learn how to prepare a project within Libre Impress. Then, learners will discover how to create digital images and edit text in their presentations. Then, learners will understand how to add animations and slide transitions to add interest to their digital media files. Finally, learners will discover how to export and share digital media with others from Libre Impress.

In this 2.5 hours project you will create a complete website using MailChimp Website builder. You will create a website structure starting from the business goals, organize calls-to-action, create pages, arrange page sections, edit image and text content, connect content with links, preview for desktop and mobile, finally publish online. You will have the opportunity to create a website for your portfolio with full hands-on practice activities.